Frank Cawood & Associates Modeling Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 50,000.

Selections Counts Price per/M
U.S. buyers 1,262,990 *$110.00

(*) Fundraiser rate, 75.00/M. No upfront modeling fee.
Net name policy: gross billing only.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Scoring $35.00 M extra
Run Charge $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Statistical modeling that will improve response on marginal segments and open a new universe of names for top mailers.
31% male, 55% female.

———- DATACARD DESCRIPTION ———-
THE FRANK CAWOOD & ASSOCIATES MODELING MASTERFILE IS AVAILABLE FOR THE PURPOSE OF STATISTICAL MODELING IN ORDER TO IMPROVE RESPONSE ON MARGINAL SEGMENTS AND OPEN A NEW UNIVERSE OF NAMES FOR TOP MAILERS.
FRANK CAWOOD & ASSOCIATES OFFERS TWO TYPES OF MODELING: GOOD CUSTOMER MATCH AND MAILED REGRESSION.
GOOD CUSTOMER MATCH IDENTIFIES SUBSCRIBERS ON THE FRANK CAWOOD & ASSOCIATES MASTERFILE THAT HAVE SIMILAR CHARACTERISTICS TO YOUR CUSTOMERS. THE MODEL IS BUILT BY TAKING A SAMPLE FROM YOUR CUSTOMER FILE AND ANALYZING IT AGAINST THE ENHANCED CHARACTERISTICS ON FRANK CAWOOD & ASSOCIATES HOUSEFILE. SOPHISTICATED SEGMENTATION TECHNIQUES ARE USED TO REACH IMPROVED RESPONSE RATES.
MAILED REGRESSION INVOLVES MAILING A SPECIFIC QUANTITY OF FRANK CAWOOD & ASSOCIATES BUYERS CONSIDERABLE ENOUGH TO PROVIDE A MINIMUM OF 1,000 RESPONSES. THE RESPONDERS ARE THEN ANALYZED AGAINST FRANK CAWOOD & ASSOCIATES’ DATA TO BUILD THE MAILED REGRESSION MODEL.

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail
Space Ads

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
Diskette $35.00 fee
FTP $50.00 fee