F+W Media Masterfile & Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Mar 3, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Total U.S. subscribers/buyers 1,995,099 *$100.00
Dec ’15 subscribers/ buyers 56,163 +20.00
Oct ’15 – Dec ’15 subscribers / buyers 164,746 +15.00
Jul ’15 – Dec ’15 subscribers/buyers 307,441 +10.00

(*) Fundraising rate, 75.00/M; non-affinity catalog rate, 85.00/M; non-reciprocal, 25.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Monthly Hotline $20.00 M extra
3 Mos. Hotline $15.00 M extra
6 Mos. Hotline $10.00 M extra
12 Mos. Hotline $5.00 M extra
Source $11.00 M extra
Paid $10.00 M extra
Publication $10.00 M extra
Customer Age $15.00 M extra
Child Age $15.00 M extra
Presence/Child $10.00 M extra
Gender $10.00 M extra
State $10.00 M extra
SCF $10.00 M extra
Zip $10.00 M extra
Key Coding $3.00 M extra
Donor Causes Supported Financially:
Animal Welfare $15.00 M extra
Charitable $15.00 M extra
Children’s $15.00 M extra
Environment/Wildlife $15.00 M extra
Health $15.00 M extra
Political $15.00 M extra
Religious $15.00 M extra
Veterans $15.00 M extra
Income:
19,999.00 And Under $15.00 M extra
20,000.00-29,999.00 $15.00 M extra
30,000.00-39,999.00 $15.00 M extra
40,000.00-49,999.00 $15.00 M extra
50,000.00-74,999.00 $15.00 M extra
75,000.00-99,999.00 $15.00 M extra
100,000.00-149,999.00 $15.00 M extra
150,000.00-249,000.00 $15.00 M extra
250,000.00 And Up $15.00 M extra
Ethnicity:
African American $15.00 M extra
Mediterranean $15.00 M extra
Western European $15.00 M extra
Religion:
Catholic $15.00 M extra
Jewish $15.00 M extra
Protestant $15.00 M extra
Political Party:
Democratic $15.00 M extra
Republican $15.00 M extra
Lifestyle/Interest:
Arts/Antiques $15.00 M extra
Automotive $15.00 M extra
Bible/Devotional Reading $15.00 M extra
Camping/Hiking $15.00 M extra
Casino Gambling $15.00 M extra
Cat Owner $15.00 M extra
Crafts $15.00 M extra
Dieting/Weight Control $15.00 M extra
Dog Owner $15.00 M extra
Fishing $15.00 M extra
Foreign Travel $15.00 M extra
Gardening $15.00 M extra
Golf $15.00 M extra
Gourmet Cooking/Fine Foods $15.00 M extra
Grandchildren $15.00 M extra
Home Furnishing Decorating $15.00 M extra
Home Workshop Do-it-yourself $15.00 M extra
Hunting/Shooting $15.00 M extra
Photography $15.00 M extra
Real Estate Investments $15.00 M extra
Science Fiction $15.00 M extra
Self Improved Programs $15.00 M extra
Stamp Coin Collection $15.00 M extra
Stock/Bond Investments $15.00 M extra
Sweepstakes Contests $15.00 M extra
Travel In USA $15.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers and buyers by their various hobbies and special interests.
53% male, 36% female.

———- DATACARD DESCRIPTION ———-
F+W MEDIA IS TRUSTED RESOURCE FOR ENTHUSIASTS IN A VARIETY OF AREAS INCLUDING ARTS, CRAFTS, ANTIQUES & COLLECTIBLES, DESIGN, AND OUTDOORS. THESE SUBSCRIBERS AND BUYERS ARE PASSIONATE ABOUT THEIR HOBBIES AND SPECIAL INTERESTS AND F+W MEDIA PROVIDES THEM WITH THE INSTRUCTION, AND PRODUCTS AND SERVICES THEY NEED TO ACHIEVE SUCCESS, PROFIT FROM THEIR PASSION, OR FIND INSPIRATION.
THE F+W MEDIA MASTERFILE & ENHANCED FILE IS COMBINED, DEDUPED MASTERFILE THAT INCLUDES F+W MEDIA SUBSCRIBERS AND BUYERS ENHANCED WITH DEMOGRAPHIC, PSYCHOGRAPHIC AND LIFESTYLE DATA AS WELL AS ACTUAL TRANSACTIONAL AND PURCHASE SELECTIONS. TITLES INCLUDE THE ARTIST’S MAGAZINE, DEER & DEER HUNTING, FAMILY TREE MAGAZINE, GUN DIGEST, HORTICULTURE MAGAZINE, HOW MAGAZINE, MILITARY TRADER, OLD CARS REPORT PRICE GUIDE, PASTEL JOURNAL, POPULAR WOODWORKING, PRINT MAGAZINE, SEW BEAUTIFUL MAGAZINE, WATERCOLOR ARTIST, WRITER’S DIGEST AND MORE. THIS FILE OFFERS A CORE CONSUMER GROUP WITH TREMENDOUS BUYING POWER.

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee
Diskette $50.00 fee