Gardener’s Supply 4cite Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jul 12, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 740,861 *$105.00
24 month buyers 740,861 $105.00
   30 day buyers 45,432 +22.00
   3 month buyers 170,946 +17.00
   6 month buyers 255,176 +12.00
   12 month buyers 420,089 $105.00
Genesis product:
   Children 723,209 +10.00
   Decor 141,147 +10.00
   Food 74,604 +10.00
   Garden 285,960 +10.00
   Gifts 115,917 +10.00
   Household 40,910 +10.00
   Jewelry 63,595 +10.00
   Men’s 75,822 +10.00
   Personal care 93,348 +10.00
   Pets 19,510 +10.00
   Plus-size 38,891 +10.00
   Recreational 34,512 +10.00
   Shoes 106,038 +10.00
   Travel 21,338 +10.00
   Women’s 159,168 +10.00
Genesis demographics/lifestyle (12 month):
   Natural health remedies reading 28,499 +10.00
   Cat owner 57,314 +10.00
   Dog owner 67,238 +10.00
   Eat natural diet 57,392 +10.00
   resenc eof elderly parent 42,981 +10.00
   Veteran in the household 17,726 +10.00
   Grandchildren 46,245 +10.00
   General donor 98,204 +10.00
   Animal donor 39,256 +10.00
   Child donor 35,226 +10.00
   Environmental/wildlife donor 46,260 +10.00
   Health donor 51,790 +10.00
   Veteran donor 34,123 +10.00
   Camping/hiking 38,280 +10.00
   Fishing 38,141 +10.00
   Golf 44,589 +10.00
   Fine arts 62,877 +10.00
   Outdoor enthusiasts 84,677 +10.00
   Physically active 81,991 +10.00
   Sports enthusiasts 97,869 +10.00
   Collectibles 72,088 +10.00
   Hobby-knitting/needlework 38,778 +10.00
   Hobby-baking 81,667 +10.00
   Hobby-gourmet cooking 41,581 +10.00
   Hobby-theater/performing arts 38,864 +10.00
   Hobby-wine appreciation 34,098 +10.00
   Hobby-home improvement 74,883 +10.00
   Mail order-food products 34,412 +10.00
   Mail order-books 58,252 +10.00
   Mail order-clothing 88,640 +10.00
   Mail order-gifts 62,463 +10.00
   Mail order-home furnishings 35,182 +10.00
   Mail order-magrazines 47,100 +10.00
   Mail order-jewelry 6,687 +10.00
   Mail order-plus size clothing 10,589 +10.00
   Genesis income (12 month):
   HH income 75,000+ 245,318 +10.00
   HH income 100,000+ 180,384 +10.00
   HH income 150,000+ 91,611 +10.00
Genesis adult age (12 month):
   18-34 12,379 +10.00
   35-54 98,865 +10.00
   55-64 111,446 +10.00
   65+ 135,052 +10.00
Genesis child age (12 month):
   0-2 22,707 +10.00
   3-5 44,748 +10.00
   6-10 44,748 +10.00
   11-15 43,391 +10.00
   16-17 31,652 +10.00
Gender (2 month):
   Female 296,469 +10.00
   Male/unk 102,171 +10.00

(*) This is a rental file only.
Net name arrangement (minimum 50,000), 85%.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00 $32.00 M extra
150.00 $37.00 M extra
200.00 $42.00 M extra
25.00 $17.00 M extra
50.00 $22.00 M extra
75.00 $27.00 M extra
3 Month $17.00 M extra
30 Day $22.00 M extra
6 Month $12.00 M extra
Age $8.00 M extra
Gender $7.00 M extra
Key Coding $2.50 M extra
Income Select $10.00 M extra
Presence Of Children $10.00 M extra
Product $17.00 M extra
Running Charge $10.00 M extra
State $7.00 M extra
Zip $7.00 M extra
SCF $7.00 M extra
———- SUMMARY DESCRIPTION ———-
Enhanced file of catalog buyers who rely on their gardener’s supply catalog for everything from seed starting supplies, garden tools and greenhouses to outdoor furniture, organic fertilizers and grow lights.
24% male, 71% female; average age 55.
Average unit of sale $73.

———- DATACARD DESCRIPTION ———-
GARDENER’S SUPPLY IS A PARTICIPATING MEMBER IN ALEXA. GARDENER’S SUPPLY COMPANY, IS AMERICA’S FIRST CHOICE FOR INNOVATIVE, EARTH-FRIENDLY GARDENING PRODUCTS. THESE CATALOG BUYERS RELY ON THEIR GARDENER’S SUPPLY CATALOG FOR EVERYTHING FROM SEED STARTING SUPPLIES, GARDEN TOOLS, AND GREENHOUSES TO OUTDOOR FURNITURE, ORGANIC FERTILIZERS AND GROW LIGHTS. IN ADDITION, THE CATALOG FEATURES USEFUL INFORMATION, INNOVATIVE IDEAS, AND GARDEN TESTED SOLUTIONS. THE DUTCH GARDENS BUYERS ARE SOCIALLY RESPONSIBLE AND GENEROUS TO A VARIETY OF CAUSES INCLUDING ENVIRONMENTAL AND WILDLIFE CONCERNS. GARDENER’S SUPPLY IS ENHANCED WITH DEMOGRAPHIC INFORMATION FROM EQUIFAX FOR BETTER SELECTIVITY.
AVERAGE INCOME: $81,000

SRDS Classification
USA Consumer 550 Gardening (Home)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $34.00 fee