Gardener’s Supply 4cite Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jul 12, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe740,861*$105.00
24 month buyers740,861$105.00
   30 day buyers45,432+22.00
   3 month buyers170,946+17.00
   6 month buyers255,176+12.00
   12 month buyers420,089$105.00
Genesis product:
   Children723,209+10.00
   Decor141,147+10.00
   Food74,604+10.00
   Garden285,960+10.00
   Gifts115,917+10.00
   Household40,910+10.00
   Jewelry63,595+10.00
   Men’s75,822+10.00
   Personal care93,348+10.00
   Pets19,510+10.00
   Plus-size38,891+10.00
   Recreational34,512+10.00
   Shoes106,038+10.00
   Travel21,338+10.00
   Women’s159,168+10.00
Genesis demographics/lifestyle (12 month):
   Natural health remedies reading28,499+10.00
   Cat owner57,314+10.00
   Dog owner67,238+10.00
   Eat natural diet57,392+10.00
   resenc eof elderly parent42,981+10.00
   Veteran in the household17,726+10.00
   Grandchildren46,245+10.00
   General donor98,204+10.00
   Animal donor39,256+10.00
   Child donor35,226+10.00
   Environmental/wildlife donor46,260+10.00
   Health donor51,790+10.00
   Veteran donor34,123+10.00
   Camping/hiking38,280+10.00
   Fishing38,141+10.00
   Golf44,589+10.00
   Fine arts62,877+10.00
   Outdoor enthusiasts84,677+10.00
   Physically active81,991+10.00
   Sports enthusiasts97,869+10.00
   Collectibles72,088+10.00
   Hobby-knitting/needlework38,778+10.00
   Hobby-baking81,667+10.00
   Hobby-gourmet cooking41,581+10.00
   Hobby-theater/performing arts38,864+10.00
   Hobby-wine appreciation34,098+10.00
   Hobby-home improvement74,883+10.00
   Mail order-food products34,412+10.00
   Mail order-books58,252+10.00
   Mail order-clothing88,640+10.00
   Mail order-gifts62,463+10.00
   Mail order-home furnishings35,182+10.00
   Mail order-magrazines47,100+10.00
   Mail order-jewelry6,687+10.00
   Mail order-plus size clothing10,589+10.00
   Genesis income (12 month):
   HH income 75,000+245,318+10.00
   HH income 100,000+180,384+10.00
   HH income 150,000+91,611+10.00
Genesis adult age (12 month):
   18-3412,379+10.00
   35-5498,865+10.00
   55-64111,446+10.00
   65+135,052+10.00
Genesis child age (12 month):
   0-222,707+10.00
   3-544,748+10.00
   6-1044,748+10.00
   11-1543,391+10.00
   16-1731,652+10.00
Gender (2 month):
   Female296,469+10.00
   Male/unk102,171+10.00

(*) This is a rental file only.
Net name arrangement (minimum 50,000), 85%.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00$32.00Mextra
150.00$37.00Mextra
200.00$42.00Mextra
25.00$17.00Mextra
50.00$22.00Mextra
75.00$27.00Mextra
3 Month$17.00Mextra
30 Day$22.00Mextra
6 Month$12.00Mextra
Age$8.00Mextra
Gender$7.00Mextra
Key Coding$2.50Mextra
Income Select$10.00Mextra
Presence Of Children$10.00Mextra
Product$17.00Mextra
Running Charge$10.00Mextra
State$7.00Mextra
Zip$7.00Mextra
SCF$7.00Mextra
———- SUMMARY DESCRIPTION ———-
Enhanced file of catalog buyers who rely on their gardener’s supply catalog for everything from seed starting supplies, garden tools and greenhouses to outdoor furniture, organic fertilizers and grow lights.
24% male, 71% female; average age 55.
Average unit of sale $73.

———- DATACARD DESCRIPTION ———-
GARDENER’S SUPPLY IS A PARTICIPATING MEMBER IN ALEXA. GARDENER’S SUPPLY COMPANY, IS AMERICA’S FIRST CHOICE FOR INNOVATIVE, EARTH-FRIENDLY GARDENING PRODUCTS. THESE CATALOG BUYERS RELY ON THEIR GARDENER’S SUPPLY CATALOG FOR EVERYTHING FROM SEED STARTING SUPPLIES, GARDEN TOOLS, AND GREENHOUSES TO OUTDOOR FURNITURE, ORGANIC FERTILIZERS AND GROW LIGHTS. IN ADDITION, THE CATALOG FEATURES USEFUL INFORMATION, INNOVATIVE IDEAS, AND GARDEN TESTED SOLUTIONS. THE DUTCH GARDENS BUYERS ARE SOCIALLY RESPONSIBLE AND GENEROUS TO A VARIETY OF CAUSES INCLUDING ENVIRONMENTAL AND WILDLIFE CONCERNS. GARDENER’S SUPPLY IS ENHANCED WITH DEMOGRAPHIC INFORMATION FROM EQUIFAX FOR BETTER SELECTIVITY.
AVERAGE INCOME: $81,000

SRDS Classification
USAConsumer550Gardening (Home)

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$34.00fee