Gardener’s Supply Company

———- SRDS UPDATED/CONFIRMED ———-
Jul 8, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe740,861*$105.00
30 day buyers45,432+22.00
   3 month buyers170,946+17.00
   6 month buyers255,176+12.00
   12 month buyers420,089$105.00
   24 month buyers740,861$85.00
Gender/12 month:
   Female296,469+8.00
   Male/unknown102,171+8.00
Product/12 month:
   Backyard habitat78,202+17.00
   Clothing81,144+17.00
   Indoor gardening35,377+17.00
   Home accents29,876+17.00
   Household94,263+17.00
   Landscaping81,547+17.00
   Live goods49,421+17.00
   Outdoor decor83,298+17.00
   Outdoor furniture25,473+17.00
   Outdoor gardening218,391+17.00
   Outdoor lighting11,905+17.00
   Personal care56,489+17.00
   Pest control90,050+17.00
   Pots/planters115,564+17.00
   Watering93,070+17.00
   Gardening258,381+17.00
   Seasonal/gift51,360+17.00
   Pet product2,983+17.00
   Problem solver276,331+17.00
Total dollar purchase (30 day):
   50.00+39,540$105.00
   75.00+38,001$105.00
   100.00+36,240$105.00
   150.00+34,550$105.00
3 month:
   50.00+149,749$105.00
   75.00+143,720$105.00
   100.00+137,068$105.00
   150.00+129,445$105.00
6 month:
   50.00+221,341$105.00
   75.00+212,403$105.00
   100.00+202,138$105.00
   150.00+190,692$105.00
12 month:
   50.00+357,165$105.00
   75.00+341,801$105.00
   100.00+323,431$105.00
   150.00+303,467$105.00
Average dollar purchase (12 month, 30 day):
   50.00+ AP31,714+12.00
   75.00+ AP24,065+12.00
   100.00+ AP16,390+12.00
   150.00+ AP8,232+12.00
3 month:
   50.00+ AP122,475+12.00
   75.00+ AP93,942+12.00
   100.00+ AP66,612+12.00
   150.00+ AP34,411+12.00
6 month:
   50.00+ AP178,476+12.00
   75.00+ AP135,557+12.00
   100.00+ AP95,554+12.00
   150.00+ AP49,982+12.00
12 month:
   50.00+ AP279,982+12.00
   75.00+ AP205,284+12.00
   100.00+ AP138,335+12.00
   150.00+ AP68,907+12.00

(*) Fundraising/publishing rate, 65.00/M; food base rate, 70.00/M. Rental file only.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
25.00+$17.00Mextra
50.00+$22.00Mextra
75.00+$27.00Mextra
100.00+$32.00Mextra
150.00+$37.00Mextra
200.00+$42.00Mextra
30 Day$22.00Mextra
3 Month Hotline$17.00Mextra
6 Month Hotline$12.00Mextra
Gender$8.00Mextra
Key Coding$2.50Mextra
Product$17.00Mextra
Running Charge$10.00Mextra
SCF$7.00Mextra
State$7.00Mextra
Zip$7.00Mextra
Average Dollar Purchase$12.00Mextra
———- SUMMARY DESCRIPTION ———-
Mail order buyers of everything from seed starting supplies, garden tools and greenhouses to outdoor furniture, organic fertilizers and grow lights.
24% male, 71% female; average age 55.
Average unit of sale $83.

———- DATACARD DESCRIPTION ———-
FOUNDED IN 1983 BY A HANDFUL OF ENTHUSIASTIC GARDENERS, GARDENER’S SUPPLY COMPANY IS AMERICA’S FIRST CHOICE FOR INNOVATIVE, EARTH-FRIENDLY GARDENING PRODUCTS. THE GARDENER’S SUPPLY COMPANY LIST ALLOWS MARKETERS TO TARGET ACTIVE HOMEOWNERS AND GARDENING ENTHUSIASTS WHO HAVE A PROVEN PROPENSITY TO PURCHASE VIA DIRECT MAIL. THESE CATALOG BUYERS RELY ON THEIR GARDENER’S SUPPLY CATALOG FOR EVERYTHING FROM SEED STARTING SUPPLIES, GARDEN TOOLS AND GREENHOUSES TO OUTDOOR FURNITURE, ORGANIC FERTILIZERS AND GROW LIGHTS. HOWEVER, TOP QUALITY PRODUCTS AREN’T THE ONLY THINGS FOUND IN THE CATALOG. BECAUSE GARDENER’S SUPPLY COMPANY IS COMMITTED TO HELPING THEIR CUSTOMERS HAVE MORE SUCCESSFUL GARDENS, THE CATALOG REGULARLY FEATURES USEFUL INFORMATION, INNOVATIVE IDEAS, AND GARDEN TESTED SOLUTIONS. THIS LIST SHOULD WORK WELL FOR GIFT, FOOD, HOUSEWARES, HOME DECOR, GENERAL MERCHANDISE, PUBLISHING, AND FUNDRAISING OFFERS.
AVERAGE INCOME: $81,000

SRDS Classification
USAConsumer550Gardening (Home)

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$59.00fee
FTP$59.00fee