Gardener’s Supply Company

———- SRDS UPDATED/CONFIRMED ———-
Jul 8, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 740,861 *$105.00
30 day buyers 45,432 +22.00
   3 month buyers 170,946 +17.00
   6 month buyers 255,176 +12.00
   12 month buyers 420,089 $105.00
   24 month buyers 740,861 $85.00
Gender/12 month:
   Female 296,469 +8.00
   Male/unknown 102,171 +8.00
Product/12 month:
   Backyard habitat 78,202 +17.00
   Clothing 81,144 +17.00
   Indoor gardening 35,377 +17.00
   Home accents 29,876 +17.00
   Household 94,263 +17.00
   Landscaping 81,547 +17.00
   Live goods 49,421 +17.00
   Outdoor decor 83,298 +17.00
   Outdoor furniture 25,473 +17.00
   Outdoor gardening 218,391 +17.00
   Outdoor lighting 11,905 +17.00
   Personal care 56,489 +17.00
   Pest control 90,050 +17.00
   Pots/planters 115,564 +17.00
   Watering 93,070 +17.00
   Gardening 258,381 +17.00
   Seasonal/gift 51,360 +17.00
   Pet product 2,983 +17.00
   Problem solver 276,331 +17.00
Total dollar purchase (30 day):
   50.00+ 39,540 $105.00
   75.00+ 38,001 $105.00
   100.00+ 36,240 $105.00
   150.00+ 34,550 $105.00
3 month:
   50.00+ 149,749 $105.00
   75.00+ 143,720 $105.00
   100.00+ 137,068 $105.00
   150.00+ 129,445 $105.00
6 month:
   50.00+ 221,341 $105.00
   75.00+ 212,403 $105.00
   100.00+ 202,138 $105.00
   150.00+ 190,692 $105.00
12 month:
   50.00+ 357,165 $105.00
   75.00+ 341,801 $105.00
   100.00+ 323,431 $105.00
   150.00+ 303,467 $105.00
Average dollar purchase (12 month, 30 day):
   50.00+ AP 31,714 +12.00
   75.00+ AP 24,065 +12.00
   100.00+ AP 16,390 +12.00
   150.00+ AP 8,232 +12.00
3 month:
   50.00+ AP 122,475 +12.00
   75.00+ AP 93,942 +12.00
   100.00+ AP 66,612 +12.00
   150.00+ AP 34,411 +12.00
6 month:
   50.00+ AP 178,476 +12.00
   75.00+ AP 135,557 +12.00
   100.00+ AP 95,554 +12.00
   150.00+ AP 49,982 +12.00
12 month:
   50.00+ AP 279,982 +12.00
   75.00+ AP 205,284 +12.00
   100.00+ AP 138,335 +12.00
   150.00+ AP 68,907 +12.00

(*) Fundraising/publishing rate, 65.00/M; food base rate, 70.00/M. Rental file only.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
25.00+ $17.00 M extra
50.00+ $22.00 M extra
75.00+ $27.00 M extra
100.00+ $32.00 M extra
150.00+ $37.00 M extra
200.00+ $42.00 M extra
30 Day $22.00 M extra
3 Month Hotline $17.00 M extra
6 Month Hotline $12.00 M extra
Gender $8.00 M extra
Key Coding $2.50 M extra
Product $17.00 M extra
Running Charge $10.00 M extra
SCF $7.00 M extra
State $7.00 M extra
Zip $7.00 M extra
Average Dollar Purchase $12.00 M extra
———- SUMMARY DESCRIPTION ———-
Mail order buyers of everything from seed starting supplies, garden tools and greenhouses to outdoor furniture, organic fertilizers and grow lights.
24% male, 71% female; average age 55.
Average unit of sale $83.

———- DATACARD DESCRIPTION ———-
FOUNDED IN 1983 BY A HANDFUL OF ENTHUSIASTIC GARDENERS, GARDENER’S SUPPLY COMPANY IS AMERICA’S FIRST CHOICE FOR INNOVATIVE, EARTH-FRIENDLY GARDENING PRODUCTS. THE GARDENER’S SUPPLY COMPANY LIST ALLOWS MARKETERS TO TARGET ACTIVE HOMEOWNERS AND GARDENING ENTHUSIASTS WHO HAVE A PROVEN PROPENSITY TO PURCHASE VIA DIRECT MAIL. THESE CATALOG BUYERS RELY ON THEIR GARDENER’S SUPPLY CATALOG FOR EVERYTHING FROM SEED STARTING SUPPLIES, GARDEN TOOLS AND GREENHOUSES TO OUTDOOR FURNITURE, ORGANIC FERTILIZERS AND GROW LIGHTS. HOWEVER, TOP QUALITY PRODUCTS AREN’T THE ONLY THINGS FOUND IN THE CATALOG. BECAUSE GARDENER’S SUPPLY COMPANY IS COMMITTED TO HELPING THEIR CUSTOMERS HAVE MORE SUCCESSFUL GARDENS, THE CATALOG REGULARLY FEATURES USEFUL INFORMATION, INNOVATIVE IDEAS, AND GARDEN TESTED SOLUTIONS. THIS LIST SHOULD WORK WELL FOR GIFT, FOOD, HOUSEWARES, HOME DECOR, GENERAL MERCHANDISE, PUBLISHING, AND FUNDRAISING OFFERS.
AVERAGE INCOME: $81,000

SRDS Classification
USA Consumer 550 Gardening (Home)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee
FTP $59.00 fee