Gardener’s Supply Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jun 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe743,616$105.00
30 day buyers66,222+22.00
   3 month buyers185,194+17.00
   6 month buyers269,669+12.00
   12 month buyers419,540$105.00
   24 month buyers743,616$105.00
Genesis products: (12 month)
   Children72,517+10.00
   Decor141,852+10.00
   Food75,018+10.00
   Garden303,279+10.00
   Gifts116,459+10.00
   Household41,121+10.00
   Jewelry63,877+10.00
   Men’s76,159+10.00
   Personal care93,910+10.00
   Pets19,653+10.00
   Plus-size39,132+10.00
   Recreational34,601+10.00
   Shoes106,589+10.00
   Travel21,500+10.00
   Women’s159,937+10.00
Demographics/lifestyle (12 month):
   Natural health remedies reading28,289+10.00
   Cat owner56,916+10.00
   Dog owner66,753+10.00
   Eat natural diet56,959+10.00
   Presence of elderly parent41,661+10.00
   Veteran in the household17,429+10.00
   Grandchildren45,927+10.00
   General donor97,603+10.00
   Animal donor39,039+10.00
   Child donor34,888+10.00
   Environmental/wildlife donor46,009+10.00
   Health donor51,422+10.00
   Veteran donor33,845+10.00
   Camping/hiking38,156+10.00
   Fishing38,028+10.00
   Golf44,355+10.00
   Fine arts62,706+10.00
   Outdoor enthusiasts84,318+10.00
   Physically active81,756+10.00
   Sports enthusiasts97,467+10.00
   Collectibles71,700+10.00
   Hobby-knitting/needlework38,581+10.00
   Hobby-baking80,782+10.00
   Hobby-gourmet cooking41,394+10.00
   Hobby-theater/performing arts38,887+10.00
   Hobby-wine appreciation33,886+10.00
   Hobby-home improvement74,515+10.00
   Mail order-food products34,202+10.00
   Mail order-books57,964+10.00
   Mail order-clothing88,094+10.00
   Mail order-gifts62,198+10.00
   Mail order-home furnishings34,937+10.00
   Mail order-magazines46,864+10.00
   Mail order-jewelry6,703+10.00
   Mail order-plus size clothing10,510+10.00
Child age (12 month):
   0-216,169+10.00
   3-523,798+10.00
   6-1044,198+10.00
   11-1543,174+10.00
   16-1731,373+10.00
Adult age (12 month):
   18-3411,712+10.00
   35-5497,476+10.00
   55-64110,290+10.00
   65+132,685+10.00
Genesis income:
   HH income 75,000+244,686+10.00
   HH income 100,000+180,069+10.00
   HH income 150,000+91,582+10.00
Gender (12 month):
   12 month female296,051+8.00
   12 month male/unknown102,057+8.00

Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
200.00+$42.00Mextra
150.00+$37.00Mextra
100.00+$32.00Mextra
Zip File – First
Each Additional Zip File$5.00fee
75.00+$27.00Mextra
50.00+$22.00Mextra
25.00+$17.00Mextra
30 Day$22.00Mextra
3 Month Hotline$17.00Mextra
6 Month Hotline$12.00Mextra
Age$12.00Mextra
Average Purchase$12.00Mextra
Child Age$12.00Mextra
Gender$8.00Mextra
Income$12.00Mextra
Key Coding$2.00Mextra
Gardener’s Supply Product$17.00Mextra
Genesis Product$8.00Mextra
Omit Housefile$50.00fee
Running Charge$10.00Mextra
SCF$7.00Mextra
State$7.00Mextra
Zip$7.00Mextra
———- SUMMARY DESCRIPTION ———-
Catalog buyers who rely on their Gardener’s Supply catalog for everything from seed starting supplies, garden tools and greenhouses to outdoor furniture, organic fertilizers and grow lights.
24% male, 71% female; average age 55.
Average unit of sale $73.

———- DATACARD DESCRIPTION ———-
GARDENER’S SUPPLY COMPANY IS AMERICA’S FIRST CHOICE FOR INNOVATIVE, EARTH-FRIENDLY GARDENING PRODUCTS. THESE CATALOG BUYERS RELY ON THEIR GARDENER’S SUPPLY CATALOG FOR EVERYTHING FROM SEED STARTING SUPPLIES, GARDEN TOOLS AND GREENHOUSES TO OUTDOOR FURNITURE, ORGANIC FERTILIZERS AND GROW LIGHTS. IN ADDITION, THE CATALOG FEATURES USEFUL INFORMATION, INNOVATIVE IDEAS, AND GARDEN TESTED SOLUTIONS. THE GARDENER’S SUPPLY BUYERS ARE SOCIALLY RESPONSIBLE AND GENEROUS TO A VARIETY OF CAUSES INCLUDING ENVIRONMENTAL AND WILDLIFE CONCERNS.

SRDS Classification
USAConsumer550Gardening (Home)

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$59.00fee
FTP$59.00fee