Gardener’s Supply Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jun 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 743,616 $105.00
30 day buyers 66,222 +22.00
   3 month buyers 185,194 +17.00
   6 month buyers 269,669 +12.00
   12 month buyers 419,540 $105.00
   24 month buyers 743,616 $105.00
Genesis products: (12 month)
   Children 72,517 +10.00
   Decor 141,852 +10.00
   Food 75,018 +10.00
   Garden 303,279 +10.00
   Gifts 116,459 +10.00
   Household 41,121 +10.00
   Jewelry 63,877 +10.00
   Men’s 76,159 +10.00
   Personal care 93,910 +10.00
   Pets 19,653 +10.00
   Plus-size 39,132 +10.00
   Recreational 34,601 +10.00
   Shoes 106,589 +10.00
   Travel 21,500 +10.00
   Women’s 159,937 +10.00
Demographics/lifestyle (12 month):
   Natural health remedies reading 28,289 +10.00
   Cat owner 56,916 +10.00
   Dog owner 66,753 +10.00
   Eat natural diet 56,959 +10.00
   Presence of elderly parent 41,661 +10.00
   Veteran in the household 17,429 +10.00
   Grandchildren 45,927 +10.00
   General donor 97,603 +10.00
   Animal donor 39,039 +10.00
   Child donor 34,888 +10.00
   Environmental/wildlife donor 46,009 +10.00
   Health donor 51,422 +10.00
   Veteran donor 33,845 +10.00
   Camping/hiking 38,156 +10.00
   Fishing 38,028 +10.00
   Golf 44,355 +10.00
   Fine arts 62,706 +10.00
   Outdoor enthusiasts 84,318 +10.00
   Physically active 81,756 +10.00
   Sports enthusiasts 97,467 +10.00
   Collectibles 71,700 +10.00
   Hobby-knitting/needlework 38,581 +10.00
   Hobby-baking 80,782 +10.00
   Hobby-gourmet cooking 41,394 +10.00
   Hobby-theater/performing arts 38,887 +10.00
   Hobby-wine appreciation 33,886 +10.00
   Hobby-home improvement 74,515 +10.00
   Mail order-food products 34,202 +10.00
   Mail order-books 57,964 +10.00
   Mail order-clothing 88,094 +10.00
   Mail order-gifts 62,198 +10.00
   Mail order-home furnishings 34,937 +10.00
   Mail order-magazines 46,864 +10.00
   Mail order-jewelry 6,703 +10.00
   Mail order-plus size clothing 10,510 +10.00
Child age (12 month):
   0-2 16,169 +10.00
   3-5 23,798 +10.00
   6-10 44,198 +10.00
   11-15 43,174 +10.00
   16-17 31,373 +10.00
Adult age (12 month):
   18-34 11,712 +10.00
   35-54 97,476 +10.00
   55-64 110,290 +10.00
   65+ 132,685 +10.00
Genesis income:
   HH income 75,000+ 244,686 +10.00
   HH income 100,000+ 180,069 +10.00
   HH income 150,000+ 91,582 +10.00
Gender (12 month):
   12 month female 296,051 +8.00
   12 month male/unknown 102,057 +8.00

Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
200.00+ $42.00 M extra
150.00+ $37.00 M extra
100.00+ $32.00 M extra
Zip File – First
Each Additional Zip File $5.00 fee
75.00+ $27.00 M extra
50.00+ $22.00 M extra
25.00+ $17.00 M extra
30 Day $22.00 M extra
3 Month Hotline $17.00 M extra
6 Month Hotline $12.00 M extra
Age $12.00 M extra
Average Purchase $12.00 M extra
Child Age $12.00 M extra
Gender $8.00 M extra
Income $12.00 M extra
Key Coding $2.00 M extra
Gardener’s Supply Product $17.00 M extra
Genesis Product $8.00 M extra
Omit Housefile $50.00 fee
Running Charge $10.00 M extra
SCF $7.00 M extra
State $7.00 M extra
Zip $7.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers who rely on their Gardener’s Supply catalog for everything from seed starting supplies, garden tools and greenhouses to outdoor furniture, organic fertilizers and grow lights.
24% male, 71% female; average age 55.
Average unit of sale $73.

———- DATACARD DESCRIPTION ———-
GARDENER’S SUPPLY COMPANY IS AMERICA’S FIRST CHOICE FOR INNOVATIVE, EARTH-FRIENDLY GARDENING PRODUCTS. THESE CATALOG BUYERS RELY ON THEIR GARDENER’S SUPPLY CATALOG FOR EVERYTHING FROM SEED STARTING SUPPLIES, GARDEN TOOLS AND GREENHOUSES TO OUTDOOR FURNITURE, ORGANIC FERTILIZERS AND GROW LIGHTS. IN ADDITION, THE CATALOG FEATURES USEFUL INFORMATION, INNOVATIVE IDEAS, AND GARDEN TESTED SOLUTIONS. THE GARDENER’S SUPPLY BUYERS ARE SOCIALLY RESPONSIBLE AND GENEROUS TO A VARIETY OF CAUSES INCLUDING ENVIRONMENTAL AND WILDLIFE CONCERNS.

SRDS Classification
USA Consumer 550 Gardening (Home)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee
FTP $59.00 fee