Gardens Alive – Corporate Masterfile PerfectMatch Modeling

———- SRDS UPDATED/CONFIRMED ———-
May 6, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Dec 2015
Minimum order 1000.00 or 25,000.

SelectionsCountsPrice per/M
Total universe2,432,057*$100.00

(*) Scoring fee plus, 25.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Key Coding$2.00Mextra
Zip Tape Set Up Fee$50.00fee
———- SUMMARY DESCRIPTION ———-
Buyers from across all of the GA brands that have been deduped and overlaid with demographic, lifestyle, ethnic and religious data, creating a highly targetable masterfile which can now be modeled through ALC’s PerfectMatch Modeling program.
42% male, 39% female.
Average unit of sale $37.

———- DATACARD DESCRIPTION ———-
GARDENS ALIVE IS MULTI-TITLE CATALOG COMPANY WITH TITLES OFFERING A LARGE SELECTION OF HORTICULTURAL PRODUCTS, GIFTS, APPAREL, GAMES AND HOME PRODUCTS. BUYERS FROM ACROSS ALL OF THE GA BRANDS HAVE BEEN DEDUPED AND OVERLAID WITH DEMOGRAPHIC, LIFESTYLE, ETHNIC AND RELIGIOUS DATA, CREATING A HIGHLY TARGETABLE MASTERFILE WHICH CAN NOW BE MODELED THROUGH ALC’S PERFECTMATCH MODELING PROGRAM.
THE GARDENS ALIVE CORPORATE MASTERFILE IS COMPRISED OF BUYERS FROM THE GARDENS ALIVE FAMILY OF TITLES, INCLUDING: BITS & PIECES, BRECK’S DUTCH BULBS, GURNEY’S SEED & NURSERY, HENRY FIELDS SEED & NURSERY, MICHIGAN BULB, THE PARAGON, RSH CATALOG, SPILSBURY, SPRING HILL NURSERY, THOMPSON & MORGAN, TOUCHSTONE AND VANBOURGONDIEN.
BASED ON STATISTICAL MATCHES OF SPECIFIC DEMOGRAPHIC, TRANSACTIONAL, AND LIFESTYLE CRITERIA, ALC’S DATA AND ANALYSTS AND MARKETING EXPERTS ISOLATE SEGMENTS OF THE GARDENS ALIVE CORPORATE UNIVERSE WHO CLOSELY MATCH THE BEST CUSTOMERS OF ANY GIVEN CONSUMER MARKETER. MAILER HAVE THE OPTION OF USING A “BEST CUSTOMER MATCH” MODEL, A “RESPONSE” MODEL OR A “PSEUDO RESPONSE MODEL. ALC’S GARDENS ALIVE CORPORATE PERFECTMATCH MODELING PROGRAM IS HOUSED AT ALC’S DATACENTRIX FACILITY AND OVERLAID WITH EXPERIAN DATA.
AVERAGE INCOME: $40,000.00

SRDS Classification
USAConsumer550Gardening (Home)

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Mag Tape$30.00fee
E-mail$60.00fee