Garnet Hill TargetReady Models

———- SRDS UPDATED/CONFIRMED ———-
Jul 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe866,273$120.00
Target models:
   Adventure seekers144,216+20.00
   All-terrain-vehicle110,633+20.00
   Annuities223,779+20.00
   Avid cellular phone users132,499+20.00
   Avid gamers120,244+20.00
   Avid theme park visitors197,163+20.00
   Baby products62,495+20.00
   Cat product171,057+20.00
   Conservative92,222+20.00
   Cook for fun246,532+20.00
   Cook from scratch207,595+20.00
   Country club member286,884+20.00
   Credit card rewards332,243+20.00
   Cruise271,827+20.00
   Diet product261,140+20.00
   Dog product136,100+20.00
   Donors PBS NPR349,407+20.00
   Foreign travel for vacation281,786+20.00
   Frequent business traveler276,018+20.00
   Frequent flyer301,631+20.00
   Fresh water fishing80,392+20.00
   Garden maintenance279,352+20.00
   Green/environmental purchase267,866+20.00
   Heavy book buyer295,972+20.00
   Heavy coupon users288,541+20.00
   Heavy family restaurant visitor64,954+20.00
   Heavy frozen dinner users14,074+20.00
   Heavy investment trader330,849+20.00
   Heavy payperview movie195,074+20.00
   Heavy payperview sports32,886+20.00
   Heavy vitamin & dietary supplement240,817+20.00
   High risk/high return investors332,875+20.00
   High end electronics buyers192,336+20.00
   High-end sporting equipment171,973+20.00
   High-value security investors299,418+20.00
   High-value stock investors293,922+20.00
   Higher education298,894+20.00
   Home improvement304,705+20.00
   Hunting141,895+20.00
   Impulse buyer276,953+20.00
   International long distance121,549+20.00
   Leaning conservative345,999+20.00
   Leaning liberal267,813+20.00
   Liberal154,101+20.00
   Life insurance281,796+20.00
   Live theater350,628+20.00
   Low risk/low return investors279,317+20.00
   Low end sporting equipment313,767+20.00
   Luxury automobile buyers196,819+20.00
   Luxury hotel276,815+20.00
   Music concerts – classical307,114+20.00
   Music concerts – country149,325+20.00
   Music concerts rock182,523+20.00
   Onsite tax preparation service11,528+20.00
   Opinion leaders300,597+20.00
   Organic foods254,219+20.00
   Outdoor activites240,094+20.00
   Physical fitness club278,952+20.00
   Power boating270,735+20.00
   Professional tax preparation306,961+20.00
   Religious donors304,500+20.00
   Rental car255,819+20.00
   Safety security conscious279,925+20.00
   Salt water fishing143,086+20.00
   Shopaholics61,083+20.00
   Sports fans – college basketball136,143+20.00
   Sports fans – college football210,449+20.00
   Sports fans – golf166,912+20.00
   Sports fans – NASCAR122,063+20.00
   Sports fans – professional baseball201,960+20.00
   Sports fans – professional basketball140,616+20.00
   Sports fans – professional football126,976+20.00
   Sports fans – professional wrestling76,903+20.00
   Sports fans – Soccer124,479+20.00
   Sports fans – tennis223,055+20.00
   Timeshare owner318,892+20.00
   wine lovers206,516+20.00
   Adult_education182,076+20.00
   Alternative medicine mode194,811+20.00
   Auto club_model296,925+20.00
   Auto loan249,449+20.00
   Avid_smart_phon_users81,600+20.00
   Blog_writing_mode80,444+20.00
   Business_banking_model233,760+20.00
   Camping180,718+20.00
   Cell_hone_only_model26,224+20.00
   Comprehensive_auto_insurance260,326+20.00
   DIY_auto_maintenance_model54,554+20.00
   Education_loan119,094+20.00
   Ereader_model276,640+20.00
   Fantasy_sports156,372+20.00
   Fast_food116,312+20.00
   Financial_planner339,902+20.00
   Gift_buyers327,775+20.00
   Health_insurance163,603+20.00
   Heavy_catalog_buyers312,502+20.00
   Heavy_domestic_travelers330,985+20.00
   Heavy_online_buyer330,325+20.00
   Heavy_snack_eaters39,543+20.00
   High_end_apparel254,454+20.00
   Hocky_buyer276,207+20.00
   Home_office_model301,345+20.00
   Hybrid_cars245,859+20.00
   Major_home_remodeling_model294,406+20.00
   Minivan_buyers201,376+20.00
   Mobile_internet_access_model148,560+20.00
   Moderate_economy_hotel_model196,583+20.00
   New_vehicle_buyers337,138+20.00
   Non-religious_donor_model340,967+20.00
   Oline_gaming_activity_model32,952+20.00
   On_line_music_download98,889+20.00
   Online_bill_payment_model212,806+20.00
   Online_investment_trading_model315,373+20.00
   Online_urchase_business_model277,774+20.00
   Online_purchase_personal_model265,155+20.00
   Online_travel_plan_model193,949+20.00
   Online_TV_download_model142,043+20.00
   Pilates_yoga232,940+20.00
   Real_estate_investment189,008+20.00
   Satellite_TV58,639+20.00
   Small_bus9ness_insurance264,684+20.00
   Social_media_network_model128,345+20.00
   Specialty_organic_food_store_model236,219+20.00
   Sports_fanatics306,894+20.00
   Suv_buyer300,802+20.00
   voice_over_internet_model160,157+20.00
   Sholesale_club_model186,516+20.00
   WIFI_in_home_model101,801+20.00
   Work_health_insurance315,589+20.00

(*) Fundraising/publishing base rate 70.00/M; food rate, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Gender$10.00Mextra
Running Charge$10.00Mextra
SCF$10.00Mextra
State$10.00Mextra
Zip$10.00Mextra
Average Purchase$12.00Mextra
12 Month Hotline$12.00Mextra
6 Month Hotline$17.00Mextra
3 Month Hotline$22.00Mextra
Product$22.00Mextra
Sale$22.00Mextra
30 Day$27.00Mextra
50.00$35.00Mextra
75.00$40.00Mextra
100.00$45.00Mextra
150.00$50.00Mextra
200.00$60.00Mextra
Key Coding$2.00Mextra
TargetReady Models$20.00Mextra
Selects:
Intimate Apparel
Bed And Bath
Shoes
Holiday
Women’s Apparel
Sale
Gift
Home Furnishings
Men’s Apparel
Jewelry/Accessories
———- SUMMARY DESCRIPTION ———-
Infogroup’s TargetReady Models have been applied to the Garnet Hill file.
9% male, 86% female; ages 40-60.
Average unit of sale $170.

———- DATACARD DESCRIPTION ———-
INFOGROUP’S TARGETREADY MODELS HAVE BEEN APPLIED TO THE GARNET HILL FILE. TARGETREADY MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS, UTILIZING A FULL ARRAY OF INFOGROUP DATA. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES. FOR NEARLY 40 YEARS, GARNET HILL HAS BEEN A HIGH QUALITY RESOURCE FOR LUXURIOUS BEDDING AND DESIGNER FASHIONS. GARNET HILL, THE ORIGINAL NATURAL FIBERS CATALOG, FEATURES AN EXQUISITE ASSORTMENT OF UNIQUE AND SUPERBLY CRAFTED ITEMS INCLUDING GIFTS, HOLIDAY INSPIRED ITEMS, BEDDING, HOME FURNISHINGS, BATH LINENS, WOMEN’S APPAREL AND ACCESSORIES, JEWELRY FINE LINGERIE AND SLEEPWEAR.
AVERAGE INCOME: $125,000

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP$59.00fee
E-mail$59.00fee