Garnet Hill TargetReady Models

———- SRDS UPDATED/CONFIRMED ———-
Jul 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 866,273 $120.00
Target models:
   Adventure seekers 144,216 +20.00
   All-terrain-vehicle 110,633 +20.00
   Annuities 223,779 +20.00
   Avid cellular phone users 132,499 +20.00
   Avid gamers 120,244 +20.00
   Avid theme park visitors 197,163 +20.00
   Baby products 62,495 +20.00
   Cat product 171,057 +20.00
   Conservative 92,222 +20.00
   Cook for fun 246,532 +20.00
   Cook from scratch 207,595 +20.00
   Country club member 286,884 +20.00
   Credit card rewards 332,243 +20.00
   Cruise 271,827 +20.00
   Diet product 261,140 +20.00
   Dog product 136,100 +20.00
   Donors PBS NPR 349,407 +20.00
   Foreign travel for vacation 281,786 +20.00
   Frequent business traveler 276,018 +20.00
   Frequent flyer 301,631 +20.00
   Fresh water fishing 80,392 +20.00
   Garden maintenance 279,352 +20.00
   Green/environmental purchase 267,866 +20.00
   Heavy book buyer 295,972 +20.00
   Heavy coupon users 288,541 +20.00
   Heavy family restaurant visitor 64,954 +20.00
   Heavy frozen dinner users 14,074 +20.00
   Heavy investment trader 330,849 +20.00
   Heavy payperview movie 195,074 +20.00
   Heavy payperview sports 32,886 +20.00
   Heavy vitamin & dietary supplement 240,817 +20.00
   High risk/high return investors 332,875 +20.00
   High end electronics buyers 192,336 +20.00
   High-end sporting equipment 171,973 +20.00
   High-value security investors 299,418 +20.00
   High-value stock investors 293,922 +20.00
   Higher education 298,894 +20.00
   Home improvement 304,705 +20.00
   Hunting 141,895 +20.00
   Impulse buyer 276,953 +20.00
   International long distance 121,549 +20.00
   Leaning conservative 345,999 +20.00
   Leaning liberal 267,813 +20.00
   Liberal 154,101 +20.00
   Life insurance 281,796 +20.00
   Live theater 350,628 +20.00
   Low risk/low return investors 279,317 +20.00
   Low end sporting equipment 313,767 +20.00
   Luxury automobile buyers 196,819 +20.00
   Luxury hotel 276,815 +20.00
   Music concerts – classical 307,114 +20.00
   Music concerts – country 149,325 +20.00
   Music concerts rock 182,523 +20.00
   Onsite tax preparation service 11,528 +20.00
   Opinion leaders 300,597 +20.00
   Organic foods 254,219 +20.00
   Outdoor activites 240,094 +20.00
   Physical fitness club 278,952 +20.00
   Power boating 270,735 +20.00
   Professional tax preparation 306,961 +20.00
   Religious donors 304,500 +20.00
   Rental car 255,819 +20.00
   Safety security conscious 279,925 +20.00
   Salt water fishing 143,086 +20.00
   Shopaholics 61,083 +20.00
   Sports fans – college basketball 136,143 +20.00
   Sports fans – college football 210,449 +20.00
   Sports fans – golf 166,912 +20.00
   Sports fans – NASCAR 122,063 +20.00
   Sports fans – professional baseball 201,960 +20.00
   Sports fans – professional basketball 140,616 +20.00
   Sports fans – professional football 126,976 +20.00
   Sports fans – professional wrestling 76,903 +20.00
   Sports fans – Soccer 124,479 +20.00
   Sports fans – tennis 223,055 +20.00
   Timeshare owner 318,892 +20.00
   wine lovers 206,516 +20.00
   Adult_education 182,076 +20.00
   Alternative medicine mode 194,811 +20.00
   Auto club_model 296,925 +20.00
   Auto loan 249,449 +20.00
   Avid_smart_phon_users 81,600 +20.00
   Blog_writing_mode 80,444 +20.00
   Business_banking_model 233,760 +20.00
   Camping 180,718 +20.00
   Cell_hone_only_model 26,224 +20.00
   Comprehensive_auto_insurance 260,326 +20.00
   DIY_auto_maintenance_model 54,554 +20.00
   Education_loan 119,094 +20.00
   Ereader_model 276,640 +20.00
   Fantasy_sports 156,372 +20.00
   Fast_food 116,312 +20.00
   Financial_planner 339,902 +20.00
   Gift_buyers 327,775 +20.00
   Health_insurance 163,603 +20.00
   Heavy_catalog_buyers 312,502 +20.00
   Heavy_domestic_travelers 330,985 +20.00
   Heavy_online_buyer 330,325 +20.00
   Heavy_snack_eaters 39,543 +20.00
   High_end_apparel 254,454 +20.00
   Hocky_buyer 276,207 +20.00
   Home_office_model 301,345 +20.00
   Hybrid_cars 245,859 +20.00
   Major_home_remodeling_model 294,406 +20.00
   Minivan_buyers 201,376 +20.00
   Mobile_internet_access_model 148,560 +20.00
   Moderate_economy_hotel_model 196,583 +20.00
   New_vehicle_buyers 337,138 +20.00
   Non-religious_donor_model 340,967 +20.00
   Oline_gaming_activity_model 32,952 +20.00
   On_line_music_download 98,889 +20.00
   Online_bill_payment_model 212,806 +20.00
   Online_investment_trading_model 315,373 +20.00
   Online_urchase_business_model 277,774 +20.00
   Online_purchase_personal_model 265,155 +20.00
   Online_travel_plan_model 193,949 +20.00
   Online_TV_download_model 142,043 +20.00
   Pilates_yoga 232,940 +20.00
   Real_estate_investment 189,008 +20.00
   Satellite_TV 58,639 +20.00
   Small_bus9ness_insurance 264,684 +20.00
   Social_media_network_model 128,345 +20.00
   Specialty_organic_food_store_model 236,219 +20.00
   Sports_fanatics 306,894 +20.00
   Suv_buyer 300,802 +20.00
   voice_over_internet_model 160,157 +20.00
   Sholesale_club_model 186,516 +20.00
   WIFI_in_home_model 101,801 +20.00
   Work_health_insurance 315,589 +20.00

(*) Fundraising/publishing base rate 70.00/M; food rate, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Gender $10.00 M extra
Running Charge $10.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Average Purchase $12.00 M extra
12 Month Hotline $12.00 M extra
6 Month Hotline $17.00 M extra
3 Month Hotline $22.00 M extra
Product $22.00 M extra
Sale $22.00 M extra
30 Day $27.00 M extra
50.00 $35.00 M extra
75.00 $40.00 M extra
100.00 $45.00 M extra
150.00 $50.00 M extra
200.00 $60.00 M extra
Key Coding $2.00 M extra
TargetReady Models $20.00 M extra
Selects:
Intimate Apparel
Bed And Bath
Shoes
Holiday
Women’s Apparel
Sale
Gift
Home Furnishings
Men’s Apparel
Jewelry/Accessories
———- SUMMARY DESCRIPTION ———-
Infogroup’s TargetReady Models have been applied to the Garnet Hill file.
9% male, 86% female; ages 40-60.
Average unit of sale $170.

———- DATACARD DESCRIPTION ———-
INFOGROUP’S TARGETREADY MODELS HAVE BEEN APPLIED TO THE GARNET HILL FILE. TARGETREADY MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS, UTILIZING A FULL ARRAY OF INFOGROUP DATA. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES. FOR NEARLY 40 YEARS, GARNET HILL HAS BEEN A HIGH QUALITY RESOURCE FOR LUXURIOUS BEDDING AND DESIGNER FASHIONS. GARNET HILL, THE ORIGINAL NATURAL FIBERS CATALOG, FEATURES AN EXQUISITE ASSORTMENT OF UNIQUE AND SUPERBLY CRAFTED ITEMS INCLUDING GIFTS, HOLIDAY INSPIRED ITEMS, BEDDING, HOME FURNISHINGS, BATH LINENS, WOMEN’S APPAREL AND ACCESSORIES, JEWELRY FINE LINGERIE AND SLEEPWEAR.
AVERAGE INCOME: $125,000

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $59.00 fee
E-mail $59.00 fee