Gold Violin Marketing Genetics Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Aug 8, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 357,787 *$115.00
12 month buyers 188,930 +12.00
   6 month buyers 100,234 +17.00
   3 month buyers 55,176 +27.00

(*) Publishing/fundraising, 70.00/M.
Net name arrangement (50,000 minimum), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $37.00 M extra
50.00+ Buyers $22.00 M extra
75.00+ Buyers $27.00 M extra
1 Month Hotline $37.00 M extra
12 Month Hotline $12.00 M extra
3 Month Hotline $27.00 M extra
Demographic $10.00 M extra
Gender $7.00 M extra
Running Charges $8.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Marketing Genetics – Channel $10.00 M extra
Marketing Genetics – Dollar Amount $10.00 M extra
Marketing Genetics – Number Of Transactions $10.00 M extra
Marketing Genetics – Product Category $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Savvy seniors who enjoy purchasing for themselves, friends or relatives.
17% male, 79% female.
Average unit of sale $70.

———- DATACARD DESCRIPTION ———-
ENHANCED WITH MARKETING GENETICS INFORMATION, GOLD VIOLIN, “HELPFUL PRODUCTS FOR INDEPENDENT LIVING”, IS THE FIRST AND ONLY CATALOG AND ONLINE STORE DEDICATED TO UPSCALE PRODUCTS DESIGNED EXCLUSIVELY FOR SENIORS. GOLD VIOLIN SELLS PRODUCTS DESIGNED TO IMPROVE QUALITY OF LIFE FOR THOSE WITH SIGHT, HEARING OR MOBILITY CHALLENGES. THE MERCHANDISE MIX IS ROUNDED OUT WITH HOME, GIFT, TRAVEL, AND HEALTH-RELATED PRODUCTS. THE GOLD VIOLIN CONSUMERS ARE WELL-EDUCATED BABY BOOMERS AND SAVVY SENIORS WHO ENJOY PURCHASING FOR THEMSELVES, FRIENDS OR RELATIVES. THESE BUYERS ENJOY THE CONVENIENCE OF PURCHASING THROUGH CATALOGS AS WELL AS ONLINE.
MARKETING GENETICS ALLOWS YOU TO SELECT CONSUMER CATALOG AND ONLINE TRANSACTIONAL PURCHASES BY PRODUCT CATEGORY, CHANNEL, NUMBER OF TRANSACTIONS, AND PURCHASE DOLLAR AMOUNT. REACH PROVEN BUYERS WHO HAVE MADE RECENT PURCHASES IN YOUR CATEGORY FROM A VARIETY OF CATALOGS, RETAIL STORES AND WEBSITES.

SRDS Classification
USA Consumer 565 Mature Market

———- LIST SOURCE ———-

Source Note
Direct Response Buyers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $34.00 fee