Gold Violin Marketing Genetics Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Aug 8, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe357,787*$115.00
12 month buyers188,930+12.00
   6 month buyers100,234+17.00
   3 month buyers55,176+27.00

(*) Publishing/fundraising, 70.00/M.
Net name arrangement (50,000 minimum), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$37.00Mextra
50.00+ Buyers$22.00Mextra
75.00+ Buyers$27.00Mextra
1 Month Hotline$37.00Mextra
12 Month Hotline$12.00Mextra
3 Month Hotline$27.00Mextra
Demographic$10.00Mextra
Gender$7.00Mextra
Running Charges$8.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Marketing Genetics – Channel$10.00Mextra
Marketing Genetics – Dollar Amount$10.00Mextra
Marketing Genetics – Number Of Transactions$10.00Mextra
Marketing Genetics – Product Category$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Savvy seniors who enjoy purchasing for themselves, friends or relatives.
17% male, 79% female.
Average unit of sale $70.

———- DATACARD DESCRIPTION ———-
ENHANCED WITH MARKETING GENETICS INFORMATION, GOLD VIOLIN, “HELPFUL PRODUCTS FOR INDEPENDENT LIVING”, IS THE FIRST AND ONLY CATALOG AND ONLINE STORE DEDICATED TO UPSCALE PRODUCTS DESIGNED EXCLUSIVELY FOR SENIORS. GOLD VIOLIN SELLS PRODUCTS DESIGNED TO IMPROVE QUALITY OF LIFE FOR THOSE WITH SIGHT, HEARING OR MOBILITY CHALLENGES. THE MERCHANDISE MIX IS ROUNDED OUT WITH HOME, GIFT, TRAVEL, AND HEALTH-RELATED PRODUCTS. THE GOLD VIOLIN CONSUMERS ARE WELL-EDUCATED BABY BOOMERS AND SAVVY SENIORS WHO ENJOY PURCHASING FOR THEMSELVES, FRIENDS OR RELATIVES. THESE BUYERS ENJOY THE CONVENIENCE OF PURCHASING THROUGH CATALOGS AS WELL AS ONLINE.
MARKETING GENETICS ALLOWS YOU TO SELECT CONSUMER CATALOG AND ONLINE TRANSACTIONAL PURCHASES BY PRODUCT CATEGORY, CHANNEL, NUMBER OF TRANSACTIONS, AND PURCHASE DOLLAR AMOUNT. REACH PROVEN BUYERS WHO HAVE MADE RECENT PURCHASES IN YOUR CATEGORY FROM A VARIETY OF CATALOGS, RETAIL STORES AND WEBSITES.

SRDS Classification
USAConsumer565Mature Market

———- LIST SOURCE ———-

SourceNote
Direct ResponseBuyers

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP$34.00fee