Gold Violin Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Aug 5, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 357,787 *$115.00
Universe for modeled selections 357,787 +30.00

(*) Publishing/fundraising, 70.00/M with no select fees.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Gender $5.00 M extra
Zip $5.00 M extra
Age $5.00 M extra
Modeled Names (or 300.00 Flat If Less Than 10,000 Names) $30.00 M extra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to Gold Violin names to connect with their ideal customer type for the highest rate response.
17% male, 79% female.
Average unit of sale $70.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO GOLD VIOLIN NAMES TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
WILAND DIRECT AVAILABLE MODELS INCLUDE: BEST DONOR, COMPREHENSIVE RESPONSE, COMPREHENSIVE CORRELATION, ACQUISITION RESPONSE, CORE REVENUE RESPONSE, LONG-TERM VALUE, AND SOURCE COMPOSITE.
GOLD VIOLIN, “HELPFUL PRODUCTS FOR INDEPENDENT LIVING”, IS THE FIRST AND ONLY CATALOG AND ONLINE STORE DEDICATED TO UPSCALE PRODUCTS DESIGNED EXCLUSIVELY FOR SENIORS. GOLD VIOLIN SELLS PRODUCTS DESIGNED TO IMPROVE QUALITY OF LIFE FOR THOSE WITH SIGHT, HEARING OR MOBILITY CHALLENGES. THE MERCHANDISE MIX IS ROUNDED OUT WITH HOME, GIFT, TRAVEL, AND HEALTH-RELATED PRODUCTS. THE GOLD VIOLIN CONSUMERS ARE WELL-EDUCATED BABY BOOMERS AND SAVVY SENIORS WHO ENJOY PURCHASING FOR THEMSELVES, FRIENDS OR RELATIVES. THESE BUYERS ENJOY THE CONVENIENCE OF PURCHASING THROUGH CATALOGS AS WELL AS ONLINE.

SRDS Classification
USA Consumer 565 Mature Market

———- LIST SOURCE ———-

Source Note
Direct Response Buyers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $34.00 fee