Gourmet Food Brands Apogee Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 596,005 *$65.00
3 month donors 86,007 $65.00
   6 month donors 128,177 $65.00
   12 month donors 208,271 $65.00
   24 month donors 596,005 $65.00
Apogee enhancement:
12 month donations to specific causes:
   Animal welfare 22,396 +15.00
   Catholic devotional 27,758 +15.00
   Children’s health 35,177 +15.00
   Catholic social services 27,405 +15.00
   Health/disease specific 72,049 +15.00
   Nature/wildlife/environment 37,810 +15.00
   Social services 29,810 +15.00
   Veterans assistance 27,325 +15.00

(*) Apogee enhancement fee applies and covers all Apogee selects, 15.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Apogee Enhancement $15.00 M extra
100.00 $37.00 M extra
25.00 $17.00 M extra
50.00 $27.00 M extra
75.00 $31.00 M extra
Gender $12.00 M extra
Last Purchase $14.00 M extra
Running Charge $10.00 M extra
SCF $12.00 M extra
State $12.00 M extra
Zip $12.00 M extra
Modeling $22.00 M extra
Category/Affinity
Philanthropic RFM Variables
Source
Adult Age
Child Age
Income
Ethnic
Religious
Lifestyle
———- SUMMARY DESCRIPTION ———-
Gourmet Food Brands donors who are members of Apogee.
50% male, 50% female; average age 43.
Average unit of sale $60.

———- DATACARD DESCRIPTION ———-
EXCLUSIVELY FOR APOGEE MEMBERS.
THE GOURMET FOOD BRANDS MASTERFILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE GOURMET FOOD BRANDS MASTERFILE DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NONPROFIT CO-OPERATIVE DATABASE, SERVES ALL NONPROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
REACH A UNIVERSE OF OVER 1 MILLION CONSUMERS WHO HAVE SELECTED GIFTS FROM THE GOURMET FOOD BRANDS THAT INCLUDE THE POPCORN FACTORY, CHERYL’S, AND FANNIE MAY. THE FILE IS A DEDUPED UNIVERSE THAT OFFERS YOU A WAY TO SELECT ADULT AGE, CHILD AGE, INCOME, ETHNIC, RELIGIOUS AND LIFESTYLE DATA.
AVERAGE INCOME: $75,000; MARRIED, 68%; CHILDREN, 39%

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold
Internet/Online/Website Registration
Television/Radio
Space Ads

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $59.00 fee