Guideposts Book/Product Buyers

———- SRDS UPDATED/CONFIRMED ———-
Jul 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe876,627*$105.00
1 month buyers84,397+17.00
   3 month buyers129,894+13.00
   6 month buyers193,256+9.00
   12 month buyers508,511$105.00
Last 13-24 month buyers521,527$105.00
Last 24 month buyers703,609$105.00
Book type:
   Angels/Miracles91,848+10.00
   Bible/Bible Reference160,547+10.00
   Christmas59,707+10.00
   Christmas Greetings109,130+10.00
   Daily Guideposts246,689+10.00
   Daily Guideposts Large Print120,990+10.00
   Fiction/Mysteries157,585+10.00
   God/Jesus114,106+10.00
   Inspirational76,192+10.00
   Music24,440+10.00
   Poetry17,963+10.00
   Prayer47,609+10.00
   Self-Help10,278+10.00
   Stationary154,223+10.00

(*) Fundraiser/catalog rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month Recency$17.00Mextra
3 Month Recency$13.00Mextra
6 Month Recency$9.00Mextra
Gender$8.00Mextra
Income$10.00Mextra
Paid$10.00Mextra
SCF$10.00Mextra
State$10.00Mextra
Zip$10.00Mextra
Renewals$12.00Mextra
Source$10.00Mextra
Age$10.00Mextra
Key Coding$2.00Mextra
Multi Product$10.00Mextra
Book Type$10.00Mextra
Run Charges$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Spiritually minded adults who have a thirst for inspirational/faith-based books and products.
9% male, 77% female; average age 66.
Average unit of sale $18.5.

———- DATACARD DESCRIPTION ———-
GUIDEPOSTS IS A NONPROFIT ORGANIZATION DEDICATED TO PROVIDING HOPE, ENCOURAGEMENT AND INSPIRATION TO PEOPLE FROM ALL WALKS OF LIFE THROUGH ITS BROAD REACH OF MAGAZINES, BOOKS, PRODUCTS AND OUTREACH PROGRAMS.
THESE SPIRITUALLY MINDED ADULTS HAVE A THIRST FOR INSPIRATIONAL/FAITH-BASED BOOKS AND PRODUCTS. THEY HAVE PURCHASED ONE OR MORE OF THE FOLLOWING: ANNUALS, CONTINUITY BOOKS, GREETING CARDS, ONE-SHOT OFFERED THROUGH GUIDEPOSTS’ PROMOTIONS.
GUIDEPOSTS’ BOOKS AND PRODUCTS SPAN A WIDE RANGE OF CATEGORIES INCLUDING ANGELS/MIRACLES, CHRISTMAS, FICTION/MYSTERY, GOD/JESUS AND STATIONARY. MANY BOOK TOPICS AND CATEGORIES ARE SELECTABLE.
AVERAGE INCOME: $52,243

SRDS Classification
USAConsumer596Religious & Denominational

———- LIST SOURCE ———-

SourceNote
Direct Response
Direct MailSold
Book
Product Buyers

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$60.00fee
Modem$60.00fee
FTP$60.00fee
BBS$60.00fee