Guideposts Book/Product Buyers

———- SRDS UPDATED/CONFIRMED ———-
Jul 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 876,627 *$105.00
1 month buyers 84,397 +17.00
   3 month buyers 129,894 +13.00
   6 month buyers 193,256 +9.00
   12 month buyers 508,511 $105.00
Last 13-24 month buyers 521,527 $105.00
Last 24 month buyers 703,609 $105.00
Book type:
   Angels/Miracles 91,848 +10.00
   Bible/Bible Reference 160,547 +10.00
   Christmas 59,707 +10.00
   Christmas Greetings 109,130 +10.00
   Daily Guideposts 246,689 +10.00
   Daily Guideposts Large Print 120,990 +10.00
   Fiction/Mysteries 157,585 +10.00
   God/Jesus 114,106 +10.00
   Inspirational 76,192 +10.00
   Music 24,440 +10.00
   Poetry 17,963 +10.00
   Prayer 47,609 +10.00
   Self-Help 10,278 +10.00
   Stationary 154,223 +10.00

(*) Fundraiser/catalog rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Recency $17.00 M extra
3 Month Recency $13.00 M extra
6 Month Recency $9.00 M extra
Gender $8.00 M extra
Income $10.00 M extra
Paid $10.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Renewals $12.00 M extra
Source $10.00 M extra
Age $10.00 M extra
Key Coding $2.00 M extra
Multi Product $10.00 M extra
Book Type $10.00 M extra
Run Charges $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Spiritually minded adults who have a thirst for inspirational/faith-based books and products.
9% male, 77% female; average age 66.
Average unit of sale $18.5.

———- DATACARD DESCRIPTION ———-
GUIDEPOSTS IS A NONPROFIT ORGANIZATION DEDICATED TO PROVIDING HOPE, ENCOURAGEMENT AND INSPIRATION TO PEOPLE FROM ALL WALKS OF LIFE THROUGH ITS BROAD REACH OF MAGAZINES, BOOKS, PRODUCTS AND OUTREACH PROGRAMS.
THESE SPIRITUALLY MINDED ADULTS HAVE A THIRST FOR INSPIRATIONAL/FAITH-BASED BOOKS AND PRODUCTS. THEY HAVE PURCHASED ONE OR MORE OF THE FOLLOWING: ANNUALS, CONTINUITY BOOKS, GREETING CARDS, ONE-SHOT OFFERED THROUGH GUIDEPOSTS’ PROMOTIONS.
GUIDEPOSTS’ BOOKS AND PRODUCTS SPAN A WIDE RANGE OF CATEGORIES INCLUDING ANGELS/MIRACLES, CHRISTMAS, FICTION/MYSTERY, GOD/JESUS AND STATIONARY. MANY BOOK TOPICS AND CATEGORIES ARE SELECTABLE.
AVERAGE INCOME: $52,243

SRDS Classification
USA Consumer 596 Religious & Denominational

———- LIST SOURCE ———-

Source Note
Direct Response
Direct Mail Sold
Book
Product Buyers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee
Modem $60.00 fee
FTP $60.00 fee
BBS $60.00 fee