Guideposts Corporate Apogee Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 949,240 $105.00
3 month donors 203,423 +13.00
   6 month donors 345,674 +6.00
   12 month donors 476,496 $105.00
Apogee enhancement:
   Art culture 6,284 +15.00
   Animal welfare 8,422 +15.00
   Catholic devotional 41,338 +15.00
   Children/general 525 +15.00
   Children’s health 87,448 +15.00
   Conservative causes 22,210 +15.00
   Catholic social services 134,555 +15.00
   Ethnic 22,735 +15.00
   Health/diseases specific 159,062 +15.00
   Liberal causes 16,153 +15.00
   Nature/wildlife/environment 93,909 +15.00
   Christian (non-catholic) religion 159,459 +15.00
   Domestic relief 35,963 +15.00
   International relief 29,174 +15.00
   Social services 144,048 +15.00
   Veterans assistance 128,154 +15.00

Net name arrangement (50,000 minimum), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Gender $8.00 M extra
6 Month Recency $9.00 M extra
Source $10.00 M extra
Age $10.00 M extra
Multi-product $10.00 M extra
Income $10.00 M extra
Paid $10.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Run Charges $10.00 M extra
Renewals $12.00 M extra
3 Month Recency $13.00 M extra
Apogee Enhancement $15.00 M extra
1 Month Recency $17.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Donors to Guideposts Corporate fundraising appeals who are Apogee members.
22% male, 78% female; average age 67.
Average unit of sale $23.

———- DATACARD DESCRIPTION ———-
THE GUIDEPOSTS CORPORATE MASTERFILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE GUIDEPOSTS MASTERFILE DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY / AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES.
APOGEE, INFOGROUP’S NONPROFIT CO-OPERATIVE DATABASE, SERVES ALL NONPROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
GUIDEPOSTS IS A NONPROFIT ORGANIZATION DEDICATED TO PROVIDING HOPE, ENCOURAGEMENT AND INSPIRATION TO PEOPLE FROM ALL WALKS OF LIFE THROUGH ITS BROAD REACH OF MAGAZINES, BOOKS, PRODUCTS AND OUTREACH PROGRAMS.
THE GUIDEPOSTS CORPORATE MASTERFILE CONSISTS OF CARING INDIVIDUALS WHO SUBSCRIBE TO GUIDEPOSTS MAGAZINE, ANGELS ON EARTH MAGAZINE, MYSTERIOUS WAYS MAGAZINE OR LARGE PRINT EDITIONS; AND / OR THEY PURCHASE GUIDEPOSTS BOOKS AND GREETING CARDS OR DONATE TO GUIDEPOSTS FOUNDATION.
THESE CARING MEN AND WOMEN ARE AT A KEY AGE AND ARE FINACIALLY SECURE. THEY STRIVE FOR QUALITY LIVING THROUGH SELF-IMPROVEMENT AND ARE GENUINELY CONCERNED WITH FAMILY ISSUES AND THE WELFARE OF OTHERS. THESE SUBSCRIBERS / BUYERS ARE EXTREMELY RESPONSIVE TO A VAST ARRAY OF OFFERS.

SRDS Classification
USA Consumer 564 Magazines (General)

———- LIST SOURCE ———-

Source Note
Controlled Circ Magazines
Direct Response Book/Product Buyers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee
Modem $60.00 fee
FTP $60.00 fee
BBS $60.00 fee