Guideposts Corporate Apogee Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe949,240$105.00
3 month donors203,423+13.00
   6 month donors345,674+6.00
   12 month donors476,496$105.00
Apogee enhancement:
   Art culture6,284+15.00
   Animal welfare8,422+15.00
   Catholic devotional41,338+15.00
   Children/general525+15.00
   Children’s health87,448+15.00
   Conservative causes22,210+15.00
   Catholic social services134,555+15.00
   Ethnic22,735+15.00
   Health/diseases specific159,062+15.00
   Liberal causes16,153+15.00
   Nature/wildlife/environment93,909+15.00
   Christian (non-catholic) religion159,459+15.00
   Domestic relief35,963+15.00
   International relief29,174+15.00
   Social services144,048+15.00
   Veterans assistance128,154+15.00

Net name arrangement (50,000 minimum), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Gender$8.00Mextra
6 Month Recency$9.00Mextra
Source$10.00Mextra
Age$10.00Mextra
Multi-product$10.00Mextra
Income$10.00Mextra
Paid$10.00Mextra
SCF$10.00Mextra
State$10.00Mextra
Zip$10.00Mextra
Run Charges$10.00Mextra
Renewals$12.00Mextra
3 Month Recency$13.00Mextra
Apogee Enhancement$15.00Mextra
1 Month Recency$17.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Donors to Guideposts Corporate fundraising appeals who are Apogee members.
22% male, 78% female; average age 67.
Average unit of sale $23.

———- DATACARD DESCRIPTION ———-
THE GUIDEPOSTS CORPORATE MASTERFILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE GUIDEPOSTS MASTERFILE DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY / AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES.
APOGEE, INFOGROUP’S NONPROFIT CO-OPERATIVE DATABASE, SERVES ALL NONPROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
GUIDEPOSTS IS A NONPROFIT ORGANIZATION DEDICATED TO PROVIDING HOPE, ENCOURAGEMENT AND INSPIRATION TO PEOPLE FROM ALL WALKS OF LIFE THROUGH ITS BROAD REACH OF MAGAZINES, BOOKS, PRODUCTS AND OUTREACH PROGRAMS.
THE GUIDEPOSTS CORPORATE MASTERFILE CONSISTS OF CARING INDIVIDUALS WHO SUBSCRIBE TO GUIDEPOSTS MAGAZINE, ANGELS ON EARTH MAGAZINE, MYSTERIOUS WAYS MAGAZINE OR LARGE PRINT EDITIONS; AND / OR THEY PURCHASE GUIDEPOSTS BOOKS AND GREETING CARDS OR DONATE TO GUIDEPOSTS FOUNDATION.
THESE CARING MEN AND WOMEN ARE AT A KEY AGE AND ARE FINACIALLY SECURE. THEY STRIVE FOR QUALITY LIVING THROUGH SELF-IMPROVEMENT AND ARE GENUINELY CONCERNED WITH FAMILY ISSUES AND THE WELFARE OF OTHERS. THESE SUBSCRIBERS / BUYERS ARE EXTREMELY RESPONSIVE TO A VAST ARRAY OF OFFERS.

SRDS Classification
USAConsumer564Magazines (General)

———- LIST SOURCE ———-

SourceNote
Controlled CircMagazines
Direct ResponseBook/Product Buyers

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$60.00fee
Modem$60.00fee
FTP$60.00fee
BBS$60.00fee