Guideposts Corporate Continuity Buyers

———- SRDS UPDATED/CONFIRMED ———-
Jun 21, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 442,559 *$105.00
1 month buyers 47,316 +17.00
   3 month buyers 89,039 +13.00
   6 month buyers 114,881 +9.00
   12 month buyers 212,113 $105.00

(*) Fundraising/catalog rate, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Recency $17.00 M extra
3 Month Recency $13.00 M extra
6 Month Recency $9.00 M extra
Age $10.00 M extra
Book Type:
Inspirational $10.00 M extra
Fiction/Mysteries $10.00 M extra
Gender $8.00 M extra
Income $10.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Multi Product $10.00 M extra
Paid $10.00 M extra
Run Charges $10.00 M extra
Renewals $12.00 M extra
Source $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Book buyers of inspirational/faith based related books and products and are enrolled in a continuity book club program through Guideposts.
22% male, 77% female; average age 66.
Average unit of sale $18.5.

———- DATACARD DESCRIPTION ———-
POSITIVE AND INSPIRING, GUIDEPOSTS IS A NONPROFIT PUBLISHER THAT BRINGS TRUE STORIES OF HOPE, FAITH, PERSONAL GROWTH AND POSITIVE THINKING, PLUS INSPIRING QUOTES, DAILY DEVOTIONALS AND PRAYERS FOR EVERY NEED. THE GUIDEPOSTS MOTTO: “A LITTLE INSPIRATION…IT CAN CHANGE YOUR DAY, EVEN YOUR LIFE.”
GUIDEPOSTS WIDE ARRAY OF BOOK CATEGORIES INCLUDE ANGELS/MIRACLES, ANIMALS/PETS, BIOGRAPHY/AUTOBIOGRAPHY, CHRISTIAN LIVING, COOKING AND CRAFTS, FICTION, HUMOR, KIDS, PERSONAL GROWTH, AND ROMANCE.
THESE SPIRITUALLY MINDED ADULTS HAVE A THIRST FOR INSPIRATIONAL/FAITH BASED RELATED BOOKS AND PRODUCTS AND ARE ENROLLED IN A CONTINUITY BOOK CLUB PROGRAM THROUGH GUIDEPOSTS.
MEDIAN HOUSEHOLD INCOME – $52,243.00
27.5% HAVE CHILDREN; 47.3% ARE GRANDPARENTS

SRDS Classification
USA Consumer 515 Book Buyers-Consumer

———- LIST SOURCE ———-

Source Note
Direct Mail Sold
Direct Response
Continuity Club Buyer

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee
Modem $60.00 fee
FTP $60.00 fee
BBS $60.00 fee