Guideposts Corporate Continuity Buyers

———- SRDS UPDATED/CONFIRMED ———-
Jun 21, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe442,559*$105.00
1 month buyers47,316+17.00
   3 month buyers89,039+13.00
   6 month buyers114,881+9.00
   12 month buyers212,113$105.00

(*) Fundraising/catalog rate, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month Recency$17.00Mextra
3 Month Recency$13.00Mextra
6 Month Recency$9.00Mextra
Age$10.00Mextra
Book Type:
Inspirational$10.00Mextra
Fiction/Mysteries$10.00Mextra
Gender$8.00Mextra
Income$10.00Mextra
SCF$10.00Mextra
State$10.00Mextra
Zip$10.00Mextra
Multi Product$10.00Mextra
Paid$10.00Mextra
Run Charges$10.00Mextra
Renewals$12.00Mextra
Source$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Book buyers of inspirational/faith based related books and products and are enrolled in a continuity book club program through Guideposts.
22% male, 77% female; average age 66.
Average unit of sale $18.5.

———- DATACARD DESCRIPTION ———-
POSITIVE AND INSPIRING, GUIDEPOSTS IS A NONPROFIT PUBLISHER THAT BRINGS TRUE STORIES OF HOPE, FAITH, PERSONAL GROWTH AND POSITIVE THINKING, PLUS INSPIRING QUOTES, DAILY DEVOTIONALS AND PRAYERS FOR EVERY NEED. THE GUIDEPOSTS MOTTO: “A LITTLE INSPIRATION…IT CAN CHANGE YOUR DAY, EVEN YOUR LIFE.”
GUIDEPOSTS WIDE ARRAY OF BOOK CATEGORIES INCLUDE ANGELS/MIRACLES, ANIMALS/PETS, BIOGRAPHY/AUTOBIOGRAPHY, CHRISTIAN LIVING, COOKING AND CRAFTS, FICTION, HUMOR, KIDS, PERSONAL GROWTH, AND ROMANCE.
THESE SPIRITUALLY MINDED ADULTS HAVE A THIRST FOR INSPIRATIONAL/FAITH BASED RELATED BOOKS AND PRODUCTS AND ARE ENROLLED IN A CONTINUITY BOOK CLUB PROGRAM THROUGH GUIDEPOSTS.
MEDIAN HOUSEHOLD INCOME – $52,243.00
27.5% HAVE CHILDREN; 47.3% ARE GRANDPARENTS

SRDS Classification
USAConsumer515Book Buyers-Consumer

———- LIST SOURCE ———-

SourceNote
Direct MailSold
Direct Response
Continuity Club Buyer

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$60.00fee
Modem$60.00fee
FTP$60.00fee
BBS$60.00fee