Guideposts Corporate Large Print Buyers/Subscribers

———- SRDS UPDATED/CONFIRMED ———-
Jul 21, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 297,306 *$105.00
1 month buyers/subscribers 47,245 +17.00
   3 month buyers/subscribers 77,432 +13.00
   6 month buyers/subscribers 127,667 +9.00
Total active buyers/subscribers 297,306 $105.00
12 month expires 70,112 $60.00

(*) Fundraising/catalog rate, 75.00/M; 60 day expires, 70.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Recency $17.00 M extra
3 Month Recency $13.00 M extra
6 Month Recency $9.00 M extra
Gender $8.00 M extra
Income $10.00 M extra
Paid $10.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Renewals $12.00 M extra
Source $10.00 M extra
Age $10.00 M extra
Multi Product $10.00 M extra
Run Charges $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers and subscribers of Guideposts’ large print books, magazines, etc.
11% male, 77% female; average age 68.

———- DATACARD DESCRIPTION ———-
GUIDEPOSTS IS A NON PROFIT ORGANIZATION DEDICATED TO PROVIDING HOPE, ENCOURAGEMENT AND INSPIRATION TO PEOPLE FROM ALL WALKS OF LIFE THROUGH ITS BROAD REACH OF MAGAZINES, BOOKS, PRODUCTS, AND OUTREACH PROGRAMS.
GUIDEPOSTS MAKES LARGE PRINT EDITIONS FOR THEIR MAGAZINES AS WELL AS SOME OF THEIR BOOKS. THESE LARGE PRINT EDITIONS OFFER THE SAME GREAT CONTENT, PRINTED IN BLACK & WHITE WITH A LARGER FONT, MAKING IT EASIER TO READ AND ENJOY. SUBSCRIBERS/BUYERS ARE SPIRITUALLY-MINDED ADULTS WITH A THIRST FOR INSPIRATIONAL/FAITH-BASED BOOKS AND PRODUCTS. THEY SUBSCRIBED TO GUIDEPOSTS MAGAZINES OR RESPONDED TO ONE OR MORE OF THE BOOKS OFFERED THROUGH GUIDEPOSTS’ PROMOTIONS.
AVERAGE INCOME: $47,208.00

SRDS Classification
USA Consumer 564 Magazines (General)

———- LIST SOURCE ———-

Source Note
Direct Response Buyers, Donors
Controlled Circ Magazines
Book/Product Buyers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee Delivery
Modem $60.00 fee
FTP $60.00 fee
BBS $60.00 fee