Guideposts Corporate Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 21, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe1,257,712*$105.00
1 month264,093+17.00
   3 month435,425+13.00
   6 month693,211+9.00
Active subscribers/buyers/donors1,257,712$105.00

(*) Fundraising/catalog rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month Recency$17.00Mextra
3 Month Recency$13.00Mextra
6 Month Recency$9.00Mextra
Gender$8.00Mextra
Income$10.00Mextra
Paid$10.00Mextra
SCF$10.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Renewals$12.00Mextra
Source$10.00Mextra
Age$10.00Mextra
Multi Product$10.00Mextra
Run Charges$10.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Individuals of all walks of life who use Guidepost products for guidance.
22% male, 78% female; average age 67.
Average unit of sale $23.

———- DATACARD DESCRIPTION ———-
GUIDEPOSTS IS A NONPROFIT ORGANIZATION DEDICATED TO PROVIDING HOPE, ENCOURAGEMENT AND INSPIRATION TO PEOPLE FROM ALL WALKS OF LIFE THROUGH ITS BROAD REACH OF MAGAZINES, BOOKS, PRODUCTS, AND OUTREACH PROGRAMS.
THE GUIDEPOSTS CORPORATE MASTERFILE CONSISTS OF CARING INDIVIDUALS WHO SUBSCRIBE TO GUIDEPOSTS MAGAZINE, ANGELS ON EARTH MAGAZINE, OR LARGE PRINT EDITIONS; AND/OR THEY PURCHASE GUIDEPOSTS BOOKS AND GREETING CARDS OR DONATE TO GUIDEPOSTS FOUNDATION.
THESE CARING MEN AND WOMEN ARE AT A KEY AGE AND ARE FINANCIALLY SECURE. THEY STRIVE FOR QUALITY LIVING THROUGH SELF-IMPROVEMENT AND ARE GENUINELY CONCERNED WITH FAMILY ISSUES AND THE WELFARE OF OTHERS. THESE SUBSCRIBERS/BUYERS ARE EXTREMELY RESPONSIVE TO A VAST ARRAY OF OFFERS.
AVERAGE INCOME: $54,000

SRDS Classification
USAConsumer564Magazines (General)

———- LIST SOURCE ———-

SourceNote
Direct ResponseDonors
Book/Product Buyers
Magazines

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$60.00fee
Modem$60.00fee
FTP$60.00fee
BBS$60.00fee