Guideposts Corporate Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 21, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 1,257,712 *$105.00
1 month 264,093 +17.00
   3 month 435,425 +13.00
   6 month 693,211 +9.00
Active subscribers/buyers/donors 1,257,712 $105.00

(*) Fundraising/catalog rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Recency $17.00 M extra
3 Month Recency $13.00 M extra
6 Month Recency $9.00 M extra
Gender $8.00 M extra
Income $10.00 M extra
Paid $10.00 M extra
SCF $10.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Renewals $12.00 M extra
Source $10.00 M extra
Age $10.00 M extra
Multi Product $10.00 M extra
Run Charges $10.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Individuals of all walks of life who use Guidepost products for guidance.
22% male, 78% female; average age 67.
Average unit of sale $23.

———- DATACARD DESCRIPTION ———-
GUIDEPOSTS IS A NONPROFIT ORGANIZATION DEDICATED TO PROVIDING HOPE, ENCOURAGEMENT AND INSPIRATION TO PEOPLE FROM ALL WALKS OF LIFE THROUGH ITS BROAD REACH OF MAGAZINES, BOOKS, PRODUCTS, AND OUTREACH PROGRAMS.
THE GUIDEPOSTS CORPORATE MASTERFILE CONSISTS OF CARING INDIVIDUALS WHO SUBSCRIBE TO GUIDEPOSTS MAGAZINE, ANGELS ON EARTH MAGAZINE, OR LARGE PRINT EDITIONS; AND/OR THEY PURCHASE GUIDEPOSTS BOOKS AND GREETING CARDS OR DONATE TO GUIDEPOSTS FOUNDATION.
THESE CARING MEN AND WOMEN ARE AT A KEY AGE AND ARE FINANCIALLY SECURE. THEY STRIVE FOR QUALITY LIVING THROUGH SELF-IMPROVEMENT AND ARE GENUINELY CONCERNED WITH FAMILY ISSUES AND THE WELFARE OF OTHERS. THESE SUBSCRIBERS/BUYERS ARE EXTREMELY RESPONSIVE TO A VAST ARRAY OF OFFERS.
AVERAGE INCOME: $54,000

SRDS Classification
USA Consumer 564 Magazines (General)

———- LIST SOURCE ———-

Source Note
Direct Response Donors
Book/Product Buyers
Magazines

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee
Modem $60.00 fee
FTP $60.00 fee
BBS $60.00 fee