Guideposts TargetReady Models

———- SRDS UPDATED/CONFIRMED ———-
Jun 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 1,478,095 *$105.00
1 month 128,685 +17.00
   3 month 357,494 +13.00
   6 month 745,310 +9.00
Active subs/buyers/donors 1,478,095 $105.00
Target ready models:
   Adventure seekers model 22,993 +20.00
   Annuities model 220,361 +20.00
   ATV model 68,546 +20.00
   Avid cell phone user model 57,321 +20.00
   Avid gamers model 173,616 +20.00
   Avid theme park visitor model 85,671 +20.00
   Baby product model 13,008 +20.00
   Cat product model 587,949 +20.00
   College basketball model 69,256 +20.00
   College football model 129,574 +20.00
   Conservative model 141,751 +20.00
   Cook for fun model 130,667 +20.00
   Cook from scratch model 186,770 +20.00
   Country club member model 39,064 +20.00
   Credit card rewards model 44,745 +20.00
   Cruise model 113,513 +20.00
   Diet product model 45,636 +20.00
   Dog product model 351,962 +20.00
   Donors PBS NPR model 88,819 +20.00
   Foreign travel vacation model 92,882 +20.00
   Frequent business traveler model 82,580 +20.00
   Frequent flyer model 43,755 +20.00
   Fresh water fishing model 126,334 +20.00
   Frozen dinner model 115,938 +20.00
   Garden maintenance model 148,628 +20.00
   Golf model 87,885 +20.00
   Green model 154,914 +20.00
   Heavy book buyer model 28,677 +20.00
   Heavy family restaurant visitor model 181,820 +20.00
   Heavy investment trader model 222,712 +20.00
   Heavy payperview movie model 17,137 +20.00
   Heavy payperview sports model 3,998 +20.00
   Heavy vitamin model 112,699 +20.00
   High end electronic model 101,509 +20.00
   High end sporting equipment model 167,688 +20.00
   High risk investor model 3,428 +20.00
   High value security investor model 117,231 +20.00
   High value stock investor model 4,041 +20.00
   Higher education model 20,575 +20.00
   Home improvement model 21,981 +20.00
   Hunting model 84,858 +20.00
   Impulse buyer model 201,270 +20.00
   International long distance model 152,239 +20.00
   Leaning conservative model 125,108 +20.00
   Leaning liberal model 42,022 +20.00
   Liberal model 111,233 +20.00
   Life insurance model 131,795 +20.00
   Live theater model 83,907 +20.00
   Low end sporting equipment model 71,926 +20.00
   Low risk investor model 163,362 +20.00
   Luxury car buyer model 73,380 +20.00
   Luxury hotel model 163,171 +20.00
   Music concert classical model 98,656 +20.00
   Music concert country model 124,481 +20.00
   Music concert rock model 88,107 +20.00
   Nascar model 172,357 +20.00
   Onsite tax preparation model 89,087 +20.00
   Opinion leader model 23,485 +20.00
   Organic food model 214,022 +20.00
   Outdoor activities model 114,078 +20.00
   Physical fitness club model 5,571 +20.00
   Power boating model 8,975 +20.00
   Pro tax preparation model 13,578 +20.00
   Professional baseball model 119,070 +20.00
   Professional basketball model 194,380 +20.00
   Professional football model 53,188 +20.00
   Professional wrestling model 139,187 +20.00
   Religious donor model 109,312 +20.00
   Rental car model 38,097 +20.00
   Safety security conscious model 81,251 +20.00
   Salt water fishing model 159,385 +20.00
   Shopaholics model 34,254 +20.00
   Soccer model 24,759 +20.00
   Tennis model 125,024 +20.00
   Timeshare owner model 22,915 +20.00
   Wine lover model 187,415 +20.00

(*) Fundraising/catalog rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Recency $17.00 M extra
3 Month Recency $13.00 M extra
6 Month Recency $9.00 M extra
Gender $8.00 M extra
Income $10.00 M extra
Paid $10.00 M extra
SCF $10.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Age $10.00 M extra
Target Ready Models $20.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Infogroup’s TargetReady Models have been applied to the Guideposts Corporate Masterfile.
22% male, 78% female; average age 67.
Average unit of sale $23.

———- DATACARD DESCRIPTION ———-
INFOGROUP’S TARGETREADY MODELS HAVE BEEN APPLIED TO THE GUIDEPOSTS CORPORATE MASTERFILE. TARGETREADY MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS UTILIZING A FULL ARRAY OF INFOGROUP DATA. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
THE GUIDEPOSTS CORPORATE MASTERFILE CONSISTS OF CARING INDIVIDUALS WHO SUBSCRIBE TO GUIDEPOSTS MAGAZINE, ANGELS ON EARTH MAGAZINE, MYSTERIOUS WAYS MAGAZINE OR LARGE PRINT EDITIONS; AND/OR THEY PURCHASE GUIDEPOSTS BOOKS AND GREETING CARDS OR DONATE TO GUIDEPOSTS FOUNDATION.
TARGET THESE CARING MEN AND WOMEN WITH OVER 100 PRE-BUILT MODEL VARIABLES.
AVERAGE HOUSEHOLD INCOME: $54,000; 27.5% HAVE CHILDREN; 47.3% ARE GRANDPARENTS

SRDS Classification
USA Consumer 564 Magazines (General)

———- LIST SOURCE ———-

Source Note
Direct Response
Controlled Circ Magazines
Book/Product Buyers And Donors

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee
Modem $60.00 fee
FTP $60.00 fee
BBS $60.00 fee