Guideposts TargetReady Models

———- SRDS UPDATED/CONFIRMED ———-
Jun 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe1,478,095*$105.00
1 month128,685+17.00
   3 month357,494+13.00
   6 month745,310+9.00
Active subs/buyers/donors1,478,095$105.00
Target ready models:
   Adventure seekers model22,993+20.00
   Annuities model220,361+20.00
   ATV model68,546+20.00
   Avid cell phone user model57,321+20.00
   Avid gamers model173,616+20.00
   Avid theme park visitor model85,671+20.00
   Baby product model13,008+20.00
   Cat product model587,949+20.00
   College basketball model69,256+20.00
   College football model129,574+20.00
   Conservative model141,751+20.00
   Cook for fun model130,667+20.00
   Cook from scratch model186,770+20.00
   Country club member model39,064+20.00
   Credit card rewards model44,745+20.00
   Cruise model113,513+20.00
   Diet product model45,636+20.00
   Dog product model351,962+20.00
   Donors PBS NPR model88,819+20.00
   Foreign travel vacation model92,882+20.00
   Frequent business traveler model82,580+20.00
   Frequent flyer model43,755+20.00
   Fresh water fishing model126,334+20.00
   Frozen dinner model115,938+20.00
   Garden maintenance model148,628+20.00
   Golf model87,885+20.00
   Green model154,914+20.00
   Heavy book buyer model28,677+20.00
   Heavy family restaurant visitor model181,820+20.00
   Heavy investment trader model222,712+20.00
   Heavy payperview movie model17,137+20.00
   Heavy payperview sports model3,998+20.00
   Heavy vitamin model112,699+20.00
   High end electronic model101,509+20.00
   High end sporting equipment model167,688+20.00
   High risk investor model3,428+20.00
   High value security investor model117,231+20.00
   High value stock investor model4,041+20.00
   Higher education model20,575+20.00
   Home improvement model21,981+20.00
   Hunting model84,858+20.00
   Impulse buyer model201,270+20.00
   International long distance model152,239+20.00
   Leaning conservative model125,108+20.00
   Leaning liberal model42,022+20.00
   Liberal model111,233+20.00
   Life insurance model131,795+20.00
   Live theater model83,907+20.00
   Low end sporting equipment model71,926+20.00
   Low risk investor model163,362+20.00
   Luxury car buyer model73,380+20.00
   Luxury hotel model163,171+20.00
   Music concert classical model98,656+20.00
   Music concert country model124,481+20.00
   Music concert rock model88,107+20.00
   Nascar model172,357+20.00
   Onsite tax preparation model89,087+20.00
   Opinion leader model23,485+20.00
   Organic food model214,022+20.00
   Outdoor activities model114,078+20.00
   Physical fitness club model5,571+20.00
   Power boating model8,975+20.00
   Pro tax preparation model13,578+20.00
   Professional baseball model119,070+20.00
   Professional basketball model194,380+20.00
   Professional football model53,188+20.00
   Professional wrestling model139,187+20.00
   Religious donor model109,312+20.00
   Rental car model38,097+20.00
   Safety security conscious model81,251+20.00
   Salt water fishing model159,385+20.00
   Shopaholics model34,254+20.00
   Soccer model24,759+20.00
   Tennis model125,024+20.00
   Timeshare owner model22,915+20.00
   Wine lover model187,415+20.00

(*) Fundraising/catalog rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month Recency$17.00Mextra
3 Month Recency$13.00Mextra
6 Month Recency$9.00Mextra
Gender$8.00Mextra
Income$10.00Mextra
Paid$10.00Mextra
SCF$10.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Age$10.00Mextra
Target Ready Models$20.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Infogroup’s TargetReady Models have been applied to the Guideposts Corporate Masterfile.
22% male, 78% female; average age 67.
Average unit of sale $23.

———- DATACARD DESCRIPTION ———-
INFOGROUP’S TARGETREADY MODELS HAVE BEEN APPLIED TO THE GUIDEPOSTS CORPORATE MASTERFILE. TARGETREADY MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS UTILIZING A FULL ARRAY OF INFOGROUP DATA. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
THE GUIDEPOSTS CORPORATE MASTERFILE CONSISTS OF CARING INDIVIDUALS WHO SUBSCRIBE TO GUIDEPOSTS MAGAZINE, ANGELS ON EARTH MAGAZINE, MYSTERIOUS WAYS MAGAZINE OR LARGE PRINT EDITIONS; AND/OR THEY PURCHASE GUIDEPOSTS BOOKS AND GREETING CARDS OR DONATE TO GUIDEPOSTS FOUNDATION.
TARGET THESE CARING MEN AND WOMEN WITH OVER 100 PRE-BUILT MODEL VARIABLES.
AVERAGE HOUSEHOLD INCOME: $54,000; 27.5% HAVE CHILDREN; 47.3% ARE GRANDPARENTS

SRDS Classification
USAConsumer564Magazines (General)

———- LIST SOURCE ———-

SourceNote
Direct Response
Controlled CircMagazines
Book/Product Buyers And Donors

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$60.00fee
Modem$60.00fee
FTP$60.00fee
BBS$60.00fee