Guideposts Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2016
Minimum order 17,500.

SelectionsCountsPrice per/M
Total universe1,478,095*$105.00
Active subs/buyers/donors1,478,095$105.00

(*) Fundraising/catalog rate, 75.00/M. Model fee is 30.00/M or 500.00 flat if quantity is less than 17,500 names.
Net name arrangement (50.000 minimum), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Gender$5.00Mextra
Modeled Names$30.00Mextra
Zip$5.00Mextra
Age$5.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Wiland Direct Members can apply their models to Guideposts Corporate Masterfile.
22% male, 78% female; average age 67.
Average unit of sale $23.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO GUIDEPOSTS CORPORATE MASTERFILE NAMES TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE.
THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE.
NAMES SELECTED FROM A CLIENT
S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
GUIDEPOST IS A NONPROFIT ORGANIZATION DEDICATED TO PROVIDING HOPE, ENCOURAGEMENT AND INSPIRATION TO PEOPLE FROM ALL WALKS OF LIFE THROUGH ITS BRAD REACH OF MAGAZINES, BOOKS, PRODUCTS AND OUTREACH PROGRAMS. THE GUIDEPOSTS CORPORATE MASTERFILE CONSISTS OF CARING INDIVIDUALS WHO SUBSCRIBE TO GUIDEPOSTS MAGAZINE, ANGELS ON EARTH MAGAZINE, MYSTERIOUS WAYS MAGAZINE OR LARGE PRINT EDITIONS; AND/OR THEY PURCHASE GUIDEPOSTS BOOKS AND GREETING CARDS OR DONATE TO GUIDEPOSTS FOUNDATION.
SELECTIONS CAN BE MADE ACROSS THE DEDUPED UNIVERSE OF THE GUIDEPOSTS CORPORATE MASTERFILE OR FROM THE 3 MAIN DIVISIONS: MAGAZINES, BOOKS & PRODUCTS OR FOUNDATION DONORS.
DEMOGRAPHICS:
AVERAGE HOUSEHOLD INCOME IS $54,000.00
27.5% HAVE CHILDREN
47.3% ARE GRANDPARENTS

SRDS Classification
USAConsumer564Magazines (General)

———- LIST SOURCE ———-

SourceNote
Direct ResponseDonors
Book/Pproducts Buyers
Controlled CircMagazines

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$60.00fee
Modem$60.00fee
FTP$60.00fee
BBS$60.00fee