Gump’s San Francisco Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Nov 4, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Oct 2015
Minimum order 8,000.

SelectionsCountsPrice per/M
Total universe206,120*$115.00
3 month mail order buyers30,872$125.00
6 month mail order buyers52,752$120.00
12 month mail order buyers128,487$115.00

(*) Fundraiser/publisher, 70.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$41.00Mextra
150.00+ Buyers$51.00Mextra
25.00+ Buyers$11.00Mextra
250.00+ Buyers$61.00Mextra
50.00+ Buyers$21.00Mextra
75.00+ Buyers$31.00Mextra
Genesis product$8.00Mextra
Genesis Demographic$7.00Mextra
Genesis Premium Demographic – Ethnic Or Religion$10.00Mextra
Key Coding$3.00Mextra
———- SUMMARY DESCRIPTION ———-
Mail order buyers of Gump’s merchandise.
19% male, 73% female; average age 55.
Average unit of sale $230.

———- DATACARD DESCRIPTION ———-
GUMP’S IS A PARTICIPATING MEMBER IN GENESIS. THEY PROVIDE THEIR ELITE CLIENTELE WITH SPECIAL GIFTS FROM AROUND THE WORLD. FEATURED IN THEIR DISTINGUISHED CATALOG ARE RARE GIFTS, SUPERB JEWELRY, COLLECTIBLES, UNIQUE ACCENT PIECES, FINE FURNITURE AND CRYSTAL. MANY ITEMS ARE EXCLUSIVE TO GUMP’S.
AVERAGE INCOME $125,000+
MOSTLY MARRIED.
MOSTLY HOMEOWNERS.
GENESIS ENHANCED SELECTS: WHAT IS GENESIS? GENESIS IS POWERED BY DATALOGIX4CITE AND USES AGGREGATED TRANSACTIONAL DATA AND DEMOGRAPHIC ATTRIBUTES TO PROVIDE MAILERS THE MOST SELECTABLE LIST UNIVERSE ON THE MARKET, ALL AT THE INDIVIDUAL LIST LEVEL! GENESIS OFFERS NUMEROUS RFMP SELECTS, ANALYTICAL MODELS, AND COMPREHENSIVE DEMOGRAPHIC SELECTIONS. CALL TO INQUIRE HOW GENESIS ENHANCED SELECTS AND A GENESIS DIRECTIONAL RESPONSE ANALYSIS CAN HELP YOU BETTER TARGET POTENTIAL CUSTOMERS.
-GENESIS PRODUCT ATTRIBUTES FEE – $8/M WITH $50/L MINIMUM (USAGE ALLOWED BY DATALOGIX PARTICIPANTS ONLY).
-GENESIS DEMOGRAPHICS & LIFESTYLE ATTRIBUTES – $7/M EACH WITH $50/L MINIMUM; THESE SELECTIONS ARE AVAILABLE TO ANY MAILERS.
-OMIT HOUSEFILE – $50/L

SRDS Classification
USAConsumer554Gifts-Gift Buyers

———- LIST SOURCE ———-

SourceNote
100% Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$55.00fee
Mag Tape$25.00fee