Gump’s San Francisco Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Nov 4, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Oct 2015
Minimum order 8,000.

Selections Counts Price per/M
Total universe 206,120 *$115.00
3 month mail order buyers 30,872 $125.00
6 month mail order buyers 52,752 $120.00
12 month mail order buyers 128,487 $115.00

(*) Fundraiser/publisher, 70.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $41.00 M extra
150.00+ Buyers $51.00 M extra
25.00+ Buyers $11.00 M extra
250.00+ Buyers $61.00 M extra
50.00+ Buyers $21.00 M extra
75.00+ Buyers $31.00 M extra
Genesis product $8.00 M extra
Genesis Demographic $7.00 M extra
Genesis Premium Demographic – Ethnic Or Religion $10.00 M extra
Key Coding $3.00 M extra
———- SUMMARY DESCRIPTION ———-
Mail order buyers of Gump’s merchandise.
19% male, 73% female; average age 55.
Average unit of sale $230.

———- DATACARD DESCRIPTION ———-
GUMP’S IS A PARTICIPATING MEMBER IN GENESIS. THEY PROVIDE THEIR ELITE CLIENTELE WITH SPECIAL GIFTS FROM AROUND THE WORLD. FEATURED IN THEIR DISTINGUISHED CATALOG ARE RARE GIFTS, SUPERB JEWELRY, COLLECTIBLES, UNIQUE ACCENT PIECES, FINE FURNITURE AND CRYSTAL. MANY ITEMS ARE EXCLUSIVE TO GUMP’S.
AVERAGE INCOME $125,000+
MOSTLY MARRIED.
MOSTLY HOMEOWNERS.
GENESIS ENHANCED SELECTS: WHAT IS GENESIS? GENESIS IS POWERED BY DATALOGIX4CITE AND USES AGGREGATED TRANSACTIONAL DATA AND DEMOGRAPHIC ATTRIBUTES TO PROVIDE MAILERS THE MOST SELECTABLE LIST UNIVERSE ON THE MARKET, ALL AT THE INDIVIDUAL LIST LEVEL! GENESIS OFFERS NUMEROUS RFMP SELECTS, ANALYTICAL MODELS, AND COMPREHENSIVE DEMOGRAPHIC SELECTIONS. CALL TO INQUIRE HOW GENESIS ENHANCED SELECTS AND A GENESIS DIRECTIONAL RESPONSE ANALYSIS CAN HELP YOU BETTER TARGET POTENTIAL CUSTOMERS.
-GENESIS PRODUCT ATTRIBUTES FEE – $8/M WITH $50/L MINIMUM (USAGE ALLOWED BY DATALOGIX PARTICIPANTS ONLY).
-GENESIS DEMOGRAPHICS & LIFESTYLE ATTRIBUTES – $7/M EACH WITH $50/L MINIMUM; THESE SELECTIONS ARE AVAILABLE TO ANY MAILERS.
-OMIT HOUSEFILE – $50/L

SRDS Classification
USA Consumer 554 Gifts-Gift Buyers

———- LIST SOURCE ———-

Source Note
100% Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee
Mag Tape $25.00 fee