Gump’s San Francisco

———- SRDS UPDATED/CONFIRMED ———-
Aug 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 8,000.

SelectionsCountsPrice per/M
Total universe207,912*$115.00
3 month mail order buyers26,437$125.00
6 month mail order buyers54,310$120.00
12 month mail order buyers129,678$115.00

(*) Fundraisers/publisher, 70.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$41.00Mextra
150.00+ Buyers$51.00Mextra
25.00+ Buyers$11.00Mextra
250.00+ Buyers$61.00Mextra
50.00+ Buyers$21.00Mextra
75.00+ Buyers$31.00Mextra
Style By Gump’s$15.00Mextra
Credit Card$10.00Mextra
Gender$6.00Mextra
Last Purchase$11.00Mextra
SCF$6.00Mextra
State$6.00Mextra
Zip$6.00Mextra
Key Coding$3.00Mextra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of rare gifts, superb jewelry, collectibles, unique accent pieces, fine furniture and crystal; many items are exclusive to Gump’s.
19% male, 73% female; average age 55.
Average unit of sale $230.

———- DATACARD DESCRIPTION ———-
GUMP’S PROVIDES ITS ELITE CLIENTELE WITH SPECIAL GIFTS FROM AROUND THE WORLD. FEATURED IN THEIR DISTINGUISHED CATALOG ARE RARE GIFTS, SUPERB JEWELRY, COLLECTIBLES, UNIQUE ACCENTS PIECES, FINE FURNITURE AND CRYSTAL. MANY ITEMS ARE EXCLUSIVE TO GUMP’S.
WORKS WELL FOR A VARIETY OF OFFERS INCLUDING: GIFT, HOME FURNISHINGS, APPAREL & ACCESSORIES, FUNDRAISING, PUBLISHING, CHILDREN’S PRODUCTS, FOOD & WINE, GENERAL MERCHANDISE.
AVERAGE INCOME $125,000+; MOSTLY MARRIED; MOSTLY HOMEOWNERS

SRDS Classification
USAConsumer544Fashions-Clothing

———- LIST SOURCE ———-

SourceNote
100% Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Mag Tape$25.00fee
E-mail$60.00fee