Gump’s San Francisco

———- SRDS UPDATED/CONFIRMED ———-
Aug 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 8,000.

Selections Counts Price per/M
Total universe 207,912 *$115.00
3 month mail order buyers 26,437 $125.00
6 month mail order buyers 54,310 $120.00
12 month mail order buyers 129,678 $115.00

(*) Fundraisers/publisher, 70.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $41.00 M extra
150.00+ Buyers $51.00 M extra
25.00+ Buyers $11.00 M extra
250.00+ Buyers $61.00 M extra
50.00+ Buyers $21.00 M extra
75.00+ Buyers $31.00 M extra
Style By Gump’s $15.00 M extra
Credit Card $10.00 M extra
Gender $6.00 M extra
Last Purchase $11.00 M extra
SCF $6.00 M extra
State $6.00 M extra
Zip $6.00 M extra
Key Coding $3.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of rare gifts, superb jewelry, collectibles, unique accent pieces, fine furniture and crystal; many items are exclusive to Gump’s.
19% male, 73% female; average age 55.
Average unit of sale $230.

———- DATACARD DESCRIPTION ———-
GUMP’S PROVIDES ITS ELITE CLIENTELE WITH SPECIAL GIFTS FROM AROUND THE WORLD. FEATURED IN THEIR DISTINGUISHED CATALOG ARE RARE GIFTS, SUPERB JEWELRY, COLLECTIBLES, UNIQUE ACCENTS PIECES, FINE FURNITURE AND CRYSTAL. MANY ITEMS ARE EXCLUSIVE TO GUMP’S.
WORKS WELL FOR A VARIETY OF OFFERS INCLUDING: GIFT, HOME FURNISHINGS, APPAREL & ACCESSORIES, FUNDRAISING, PUBLISHING, CHILDREN’S PRODUCTS, FOOD & WINE, GENERAL MERCHANDISE.
AVERAGE INCOME $125,000+; MOSTLY MARRIED; MOSTLY HOMEOWNERS

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
100% Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Mag Tape $25.00 fee
E-mail $60.00 fee