Guthy-Renker Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total file1,508,836*$105.00
1 month buyer43,994+20.00
3 month buyers73,118+15.00
6 month buyers275,038+10.00
12 month buyers625,175$105.00
1 month new enroll29,537+20.00

(*) Fundraising rate, 75.00/M; publishing rate, 75.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
State$8.00Mextra
SCF$8.00Mextra
Zip$8.00Mextra
Gender$8.00Mextra
Product$15.00Mextra
1 Month Hotline$20.00Mextra
3 Month Hotline$15.00Mextra
6 Month Hotline$10.00Mextra
Enhancements/Interests:
Ailment$30.00Mextra
Age$15.00Mextra
Income$15.00Mextra
Presence Of Children/Grandchildren$15.00Mextra
Ethnic$15.00Mextra
Religion$15.00Mextra
Avid Book Reader$15.00Mextra
Bible/Devotional$15.00Mextra
Collectibles$15.00Mextra
Crafts$15.00Mextra
Diet/Fitness$15.00Mextra
Do-it-yourself$15.00Mextra
Gardening$15.00Mextra
Golf$15.00Mextra
Gourmet Cooking$15.00Mextra
Health/Natural Foods$15.00Mextra
Hunting/Fishing$15.00Mextra
PC Owners$15.00Mextra
Pet Owners$15.00Mextra
Self Improvement$15.00Mextra
Stocks/Bonds$15.00Mextra
Travel$15.00Mextra
———- SUMMARY DESCRIPTION ———-
Enhanced masterfile of buyers of a wide variety of beauty, health & fitness, exercise and entertainment products.
15% male, 85% female.

———- DATACARD DESCRIPTION ———-
ESTABLISHED IN 1988, GUTHY-RENKER IS ONE OF THE WORLD’S LEADING DIRECT MARKETING FIRMS. THEY HAVE CHANGED THE FACE OF INFOMERCIALS AND HAVE EXPANDED INTO BECOMING A DEVELOPER OF SOME OF THE MOST POPULAR BEAUTY PRODUCTS ON THE MARKET TODAY SUCH AS PROACTIV, PRINCIPAL SECRET, SHEER COVER, YOUTHFUL ESSENCE AND WEN BY CHAZ DEAN. WITH THE HELP OF ENDORSEMENTS MADE BY POPULAR CELEBRITIES, GUTHY-RENKER HAS CATAPULTED ITSELF INTO THE FOREFRONT OF MARKETING THROUGH TV/CABLE, INTERNET, TELEMARKETING AND DIRECT MAIL.
AVERAGE INCOME: $55K

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct Mail
Television/RadioTV/Cable
Infomercial
Internet/Online/Website Registration
Space Ads

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$75.00fee
FTP$75.00fee