Guthy-Renker Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total file 1,508,836 *$105.00
1 month buyer 43,994 +20.00
3 month buyers 73,118 +15.00
6 month buyers 275,038 +10.00
12 month buyers 625,175 $105.00
1 month new enroll 29,537 +20.00

(*) Fundraising rate, 75.00/M; publishing rate, 75.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
State $8.00 M extra
SCF $8.00 M extra
Zip $8.00 M extra
Gender $8.00 M extra
Product $15.00 M extra
1 Month Hotline $20.00 M extra
3 Month Hotline $15.00 M extra
6 Month Hotline $10.00 M extra
Enhancements/Interests:
Ailment $30.00 M extra
Age $15.00 M extra
Income $15.00 M extra
Presence Of Children/Grandchildren $15.00 M extra
Ethnic $15.00 M extra
Religion $15.00 M extra
Avid Book Reader $15.00 M extra
Bible/Devotional $15.00 M extra
Collectibles $15.00 M extra
Crafts $15.00 M extra
Diet/Fitness $15.00 M extra
Do-it-yourself $15.00 M extra
Gardening $15.00 M extra
Golf $15.00 M extra
Gourmet Cooking $15.00 M extra
Health/Natural Foods $15.00 M extra
Hunting/Fishing $15.00 M extra
PC Owners $15.00 M extra
Pet Owners $15.00 M extra
Self Improvement $15.00 M extra
Stocks/Bonds $15.00 M extra
Travel $15.00 M extra
———- SUMMARY DESCRIPTION ———-
Enhanced masterfile of buyers of a wide variety of beauty, health & fitness, exercise and entertainment products.
15% male, 85% female.

———- DATACARD DESCRIPTION ———-
ESTABLISHED IN 1988, GUTHY-RENKER IS ONE OF THE WORLD’S LEADING DIRECT MARKETING FIRMS. THEY HAVE CHANGED THE FACE OF INFOMERCIALS AND HAVE EXPANDED INTO BECOMING A DEVELOPER OF SOME OF THE MOST POPULAR BEAUTY PRODUCTS ON THE MARKET TODAY SUCH AS PROACTIV, PRINCIPAL SECRET, SHEER COVER, YOUTHFUL ESSENCE AND WEN BY CHAZ DEAN. WITH THE HELP OF ENDORSEMENTS MADE BY POPULAR CELEBRITIES, GUTHY-RENKER HAS CATAPULTED ITSELF INTO THE FOREFRONT OF MARKETING THROUGH TV/CABLE, INTERNET, TELEMARKETING AND DIRECT MAIL.
AVERAGE INCOME: $55K

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail
Television/Radio TV/Cable
Infomercial
Internet/Online/Website Registration
Space Ads

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $75.00 fee
FTP $75.00 fee