Haband Apogee Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe897,361*$80.00
3 month donors434,061$80.00
   6 month donors643,675$80.00
   12 month donors897,361$80.00
Apogee enhancement:
12 month donations to specific causes
   Animal welfare30,067+15.00
   Children’s charities161,174+15.00
   Catholic charities318,962+15.00
   Ethnic38,581+15.00
   Health/disease specific319,684+15.00
   Nature/wildlife/environmental159,612+15.00
   Domestic & international relief73,889+15.00
   Political advocacy159,612+15.00
   Social services231,482+15.00
   Veterans assistance248,215+15.00

(*) Apogee enhancement fee applies and covers all Apogee selects, 15.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Apogee Enhancement$15.00Mextra
Cash Or Credit Card$11.00Mextra
20.00+ (cum)$20.00Mextra
50.00+$26.00Mextra
70.00+$35.00Mextra
100.00+$40.00Mextra
Dollar Select: Avg. Purchase Or Last Purchase$10.00Mextra
Gender$10.00Mextra
SCF$10.00Mextra
State$10.00Mextra
Zip$10.00Mextra
Modeling$22.00Mextra
Category/Affinity
Philanthropic RFM Variables
Key Coding$3.00Mextra
Running Charge$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Haband donors who are members of Apogee.
42% male, 58% female; average age 60.
Average unit of sale $45.

———- DATACARD DESCRIPTION ———-
EXCLUSIVELY FOR APOGEE MEMBERS.
THE HABAND MASTERFILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE HABAND MASTERFILE DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NONPROFIT CO-OPERATIVE DATABASE, SERVES ALL NONPROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
SINCE 1925 HABAND HAS BEEN PROVIDING AMERICA WITH QUALITY MEN’S AND WOMEN’S APPAREL AND ACCESSORIES, PLUS HOUSEWARES, GIFTS, GADGETS AND GENERAL MERCHANDISE PRODUCTS ALL AT EXCELLENT PRICES. BEST KNOWN FOR THEIR SPACE ADS IN NEWSPAPERS AND OTHER PUBLICATIONS, HABAND MAILS AN ENVELOPE PACKAGE AND CATALOGS STUFFED WITH LOTS OF GREAT OFFERS FOR EVERYONE THROUGHOUT THE YEAR.
AVERAGE INCOME: $60K+, MOSTLY MARRIED, HOMEOWNERS, 57% PURCHASE BY CREDIT CARD

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Mail
Space Ads

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP Posting To Donnelley FTP Site Only$59.00fee
Cartridge$40.00fee
Diskette$100.00fee
E-mail$59.00fee