Haband Apogee Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 897,361 *$80.00
3 month donors 434,061 $80.00
   6 month donors 643,675 $80.00
   12 month donors 897,361 $80.00
Apogee enhancement:
12 month donations to specific causes
   Animal welfare 30,067 +15.00
   Children’s charities 161,174 +15.00
   Catholic charities 318,962 +15.00
   Ethnic 38,581 +15.00
   Health/disease specific 319,684 +15.00
   Nature/wildlife/environmental 159,612 +15.00
   Domestic & international relief 73,889 +15.00
   Political advocacy 159,612 +15.00
   Social services 231,482 +15.00
   Veterans assistance 248,215 +15.00

(*) Apogee enhancement fee applies and covers all Apogee selects, 15.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Apogee Enhancement $15.00 M extra
Cash Or Credit Card $11.00 M extra
20.00+ (cum) $20.00 M extra
50.00+ $26.00 M extra
70.00+ $35.00 M extra
100.00+ $40.00 M extra
Dollar Select: Avg. Purchase Or Last Purchase $10.00 M extra
Gender $10.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Modeling $22.00 M extra
Category/Affinity
Philanthropic RFM Variables
Key Coding $3.00 M extra
Running Charge $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Haband donors who are members of Apogee.
42% male, 58% female; average age 60.
Average unit of sale $45.

———- DATACARD DESCRIPTION ———-
EXCLUSIVELY FOR APOGEE MEMBERS.
THE HABAND MASTERFILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE HABAND MASTERFILE DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NONPROFIT CO-OPERATIVE DATABASE, SERVES ALL NONPROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
SINCE 1925 HABAND HAS BEEN PROVIDING AMERICA WITH QUALITY MEN’S AND WOMEN’S APPAREL AND ACCESSORIES, PLUS HOUSEWARES, GIFTS, GADGETS AND GENERAL MERCHANDISE PRODUCTS ALL AT EXCELLENT PRICES. BEST KNOWN FOR THEIR SPACE ADS IN NEWSPAPERS AND OTHER PUBLICATIONS, HABAND MAILS AN ENVELOPE PACKAGE AND CATALOGS STUFFED WITH LOTS OF GREAT OFFERS FOR EVERYONE THROUGHOUT THE YEAR.
AVERAGE INCOME: $60K+, MOSTLY MARRIED, HOMEOWNERS, 57% PURCHASE BY CREDIT CARD

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail
Space Ads

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP Posting To Donnelley FTP Site Only $59.00 fee
Cartridge $40.00 fee
Diskette $100.00 fee
E-mail $59.00 fee