Haband Catalog

———- SRDS UPDATED/CONFIRMED ———-
Aug 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,782,351 *$95.00
1 month buyers 183,238 $120.00
   3 month buyers 516,017 $115.00
   6 month buyers 838,453 $110.00
   12 month buyers 1,293,068 $100.00
   12 month male catalog buyers 59,920 +12.00
   24 month buyers 1,782,351 $95.00
Dollar counts:
1 month:
   20.00+ 182,585 $95.00
   50.00+ 177,570 $95.00
   100.00+ 166,821 $95.00
3 month:
   20.00+ 513,871 $95.00
   50.00+ 496,277 $95.00
   100.00+ 460,388 $95.00
6 month:
   20.00+ 834,487 $95.00
   50.00+ 801,529 $95.00
   100.00+ 736,930 $95.00
12 month:
   20.00+ 1,285,794 $95.00
   50.00+ 1,227,257 $95.00
   100.00+ 1,116,536 $95.00

(*) Fundraiser/publishers/insurance mailers, 80.00/M. Food mailer base rate 80.00/M.
Net name arrangement (50,000 minimum), 85% plus 9.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
State $7.00 M extra
SCF $7.00 M extra
Zip $7.00 M extra
Gender $7.00 M extra
Credit Card, Cash $11.00 M extra
Single Purchase, Multibuyers $6.00 M extra
20.00+ $15.00 M extra
50.00+ $26.00 M extra
70.00+ $35.00 M extra
100.00+ $40.00 M extra
Key Coding $3.00 M extra
Dollar Select (average Or Last Purchase) $6.00 M extra
Women’s Catalog
Men’s Catalog
Shoe Catalog Buyers
Product $12.00 M extra
Running Charge $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of women’s apparel, footwear, handbags, hosiery, intimates and other related accessories at affordable prices and exceptional quality.
7% male, 92% female; average age 60.
Average unit of sale $55.

———- DATACARD DESCRIPTION ———-
THE HABAND CATALOG BUYER FILE FEATURES WOMEN’S CATALOG & MEN’S CATALOG BUYERS OF APPAREL & ACCESSORIES. THIS IS IN ADDITION TO THEIR CURRENT MAILING PACKAGE AND SPACE AD EFFORTS. THE CATALOG PROUDLY FEATURES WOMEN’S APPAREL, FOOTWEAR, HANDBAGS, HOSIERY, INTIMATES AND OTHER RELATED ACCESSORIES AT AFFORDABLE PRICES AND EXCEPTIONAL QUALITY.
PERFECT FILE FOR APPAREL, ACCESSORIES, GENERAL MERCHANDISE, HEALTH & BEAUTY, FUNDRAISING, INSURANCE, PUBLICATION AND MORE!
INCOME: $35K+

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee
FTP Posting To Donnelley FTP Site Only $59.00 fee