Haband Catalog

———- SRDS UPDATED/CONFIRMED ———-
Aug 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe1,782,351*$95.00
1 month buyers183,238$120.00
   3 month buyers516,017$115.00
   6 month buyers838,453$110.00
   12 month buyers1,293,068$100.00
   12 month male catalog buyers59,920+12.00
   24 month buyers1,782,351$95.00
Dollar counts:
1 month:
   20.00+182,585$95.00
   50.00+177,570$95.00
   100.00+166,821$95.00
3 month:
   20.00+513,871$95.00
   50.00+496,277$95.00
   100.00+460,388$95.00
6 month:
   20.00+834,487$95.00
   50.00+801,529$95.00
   100.00+736,930$95.00
12 month:
   20.00+1,285,794$95.00
   50.00+1,227,257$95.00
   100.00+1,116,536$95.00

(*) Fundraiser/publishers/insurance mailers, 80.00/M. Food mailer base rate 80.00/M.
Net name arrangement (50,000 minimum), 85% plus 9.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
State$7.00Mextra
SCF$7.00Mextra
Zip$7.00Mextra
Gender$7.00Mextra
Credit Card, Cash$11.00Mextra
Single Purchase, Multibuyers$6.00Mextra
20.00+$15.00Mextra
50.00+$26.00Mextra
70.00+$35.00Mextra
100.00+$40.00Mextra
Key Coding$3.00Mextra
Dollar Select (average Or Last Purchase)$6.00Mextra
Women’s Catalog
Men’s Catalog
Shoe Catalog Buyers
Product$12.00Mextra
Running Charge$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of women’s apparel, footwear, handbags, hosiery, intimates and other related accessories at affordable prices and exceptional quality.
7% male, 92% female; average age 60.
Average unit of sale $55.

———- DATACARD DESCRIPTION ———-
THE HABAND CATALOG BUYER FILE FEATURES WOMEN’S CATALOG & MEN’S CATALOG BUYERS OF APPAREL & ACCESSORIES. THIS IS IN ADDITION TO THEIR CURRENT MAILING PACKAGE AND SPACE AD EFFORTS. THE CATALOG PROUDLY FEATURES WOMEN’S APPAREL, FOOTWEAR, HANDBAGS, HOSIERY, INTIMATES AND OTHER RELATED ACCESSORIES AT AFFORDABLE PRICES AND EXCEPTIONAL QUALITY.
PERFECT FILE FOR APPAREL, ACCESSORIES, GENERAL MERCHANDISE, HEALTH & BEAUTY, FUNDRAISING, INSURANCE, PUBLICATION AND MORE!
INCOME: $35K+

SRDS Classification
USAConsumer544Fashions-Clothing

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$59.00fee
FTP Posting To Donnelley FTP Site Only$59.00fee