Haband Marketing Genetics Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe27,669,885*$90.00
3 month all buyers712,774$90.00
3 month auto/tool buyers880,775+20.00
3 month books, music & video buyers146,214+20.00
3 month craft buyers34,162+20.00
3 month electronics & gadgets buyers84,013+20.00
3 month food buyers105,952+20.00
3 month gardening & patio buyers114,137+20.00
3 month gift buyers191,344+20.00
3 month health & beauty buyers229,724+20.00
3 month home decor buyers183,035+20.00
3 month home/office buyers40,816+20.00
3 month housewares/furnishings buyers279,123+20.00
3 month interests & hobbies buyers132,151+20.00
3 month jewelry buyers158,061+20.00
3 month pet product buyers93,461+20.00
3 month shoe buyers310,814+20.00
3 month sports & outdoor buyers74,234+20.00
3 month travel & leisure buyers37,544+20.00

(*) Food mailers base rate, 80.00/M; fundraisers/publishers/insurance, 80.00/M.
Net name arrangement (minimum 50,000), 85% plus 9.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Cash Or Credit Card$10.00Mextra
Age$11.00Mextra
Income$12.00Mextra
Children, By Age, Presence Of Children$12.00Mextra
Demographic/Lifestyle$12.00Mextra
20.00+ (cum)$20.00Mextra
50.00+$26.00Mextra
70.00+$35.00Mextra
100.00+$40.00Mextra
Dollar Select: Average Purchase Or Last Purchase$6.00Mextra
Ethnic$15.00Mextra
Gender$10.00Mextra
Modeling
Multi-buyers Or Single Purchase$10.00Mextra
Accessories Or Hardgoods$12.00Mextra
Mens Or Womens Fashion$12.00Mextra
Reactivated Hotline Buyers$30.00Mextra
Running Charge$10.00Mextra
SCF$10.00Mextra
State$10.00Mextra
Zip$10.00Mextra
Product: Bed/Bath, Health/Beauty
Key Coding$3.00Mextra
Product: Children Merchandise
Product: Accessories Or Hardgoods$17.00Mextra
Product: Lingerie, Jewelry$17.00Mextra
Product: Mens Or Womens Fashions$17.00Mextra
Marketing Genetics$20.00Mextra
———- SUMMARY DESCRIPTION ———-
Haband consumer file is now enhanced with Marketing Genetics information.
42% male, 58% female.
Average unit of sale $45.

———- DATACARD DESCRIPTION ———-
THE HABAND CONSUMER FILE IS NOW ENHANCED WITH MARKETING GENETICS INFORMATION FOR YOUR BEST TARGETING SUCCESS. SINCE 1925 HABAND HAS BEEN PROVIDING AMERICA WITH QUALITY MEN’S AND WOMEN’S APPAREL AND ACCESSORIES, PLUS HOUSEWARES, GIFTS, GADGETS AND GENERAL MERCHANDISE PRODUCTS ALL AT EXCELLENT PRICES. BEST KNOWN FOR THEIR SPACE ADS IN NEWSPAPERS AND OTHER PUBLICATIONS, HABAND MAILS AND ENVELOPE PACKAGE AND CATALOGS STUFFED WITH LOTS OF GREAT OFFERS FOR EVERYONE THROUGHOUT THE YEAR. THIS ENORMOUS FILE UPDATES MONTHLY!
INFOGROUP AND ONE OF AMERICA’S PREMIER CATALOG COOPERATIVES HAVE PARTNERED TO HARNESS THE POWER OF CONSUMER CATALOG AND ONLINE TRANSACTIONAL PURCHASING BEHAVIOR, AVAILABLE TO DIRECT MARKETERS IN ALL MARKET PLACES. MARKETING GENETICS IS A DATA-RICH PROSPECTING REPOSITORY OF THE POOLED 2-YEAR PURCHASING HISTORIES FROM HUNDREDS OF CATALOG MARKETERS, WITH MORE THAN 1-BILLION INDIVIDUAL BUYING TRANSACTIONS. MARKETERS CAN NOW TARGET THIS GROUP HIGH-RESPONSE, HIGH-SPENDING CONSUMERS THROUGH THEIR COLLECTIVE BUYING HISTORIES AND KEY DEMOGRAPHICS. DEMOGRAPHICS: MATURE (AGES 65+) AVERAGE INCOME $60,000.00, MOSTLY MARRIED, HOMEOWNERS, 57% PURCHASE BY CREDIT CARD.

SRDS Classification
USAConsumer544Fashions-Clothing

———- LIST SOURCE ———-

SourceNote
Direct Mail
Space Ads

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$59.00fee
FTP Posting To Donnelley FTP Site Only$59.00fee