Haband Marketing Genetics Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 27,669,885 *$90.00
3 month all buyers 712,774 $90.00
3 month auto/tool buyers 880,775 +20.00
3 month books, music & video buyers 146,214 +20.00
3 month craft buyers 34,162 +20.00
3 month electronics & gadgets buyers 84,013 +20.00
3 month food buyers 105,952 +20.00
3 month gardening & patio buyers 114,137 +20.00
3 month gift buyers 191,344 +20.00
3 month health & beauty buyers 229,724 +20.00
3 month home decor buyers 183,035 +20.00
3 month home/office buyers 40,816 +20.00
3 month housewares/furnishings buyers 279,123 +20.00
3 month interests & hobbies buyers 132,151 +20.00
3 month jewelry buyers 158,061 +20.00
3 month pet product buyers 93,461 +20.00
3 month shoe buyers 310,814 +20.00
3 month sports & outdoor buyers 74,234 +20.00
3 month travel & leisure buyers 37,544 +20.00

(*) Food mailers base rate, 80.00/M; fundraisers/publishers/insurance, 80.00/M.
Net name arrangement (minimum 50,000), 85% plus 9.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Cash Or Credit Card $10.00 M extra
Age $11.00 M extra
Income $12.00 M extra
Children, By Age, Presence Of Children $12.00 M extra
Demographic/Lifestyle $12.00 M extra
20.00+ (cum) $20.00 M extra
50.00+ $26.00 M extra
70.00+ $35.00 M extra
100.00+ $40.00 M extra
Dollar Select: Average Purchase Or Last Purchase $6.00 M extra
Ethnic $15.00 M extra
Gender $10.00 M extra
Modeling
Multi-buyers Or Single Purchase $10.00 M extra
Accessories Or Hardgoods $12.00 M extra
Mens Or Womens Fashion $12.00 M extra
Reactivated Hotline Buyers $30.00 M extra
Running Charge $10.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Product: Bed/Bath, Health/Beauty
Key Coding $3.00 M extra
Product: Children Merchandise
Product: Accessories Or Hardgoods $17.00 M extra
Product: Lingerie, Jewelry $17.00 M extra
Product: Mens Or Womens Fashions $17.00 M extra
Marketing Genetics $20.00 M extra
———- SUMMARY DESCRIPTION ———-
Haband consumer file is now enhanced with Marketing Genetics information.
42% male, 58% female.
Average unit of sale $45.

———- DATACARD DESCRIPTION ———-
THE HABAND CONSUMER FILE IS NOW ENHANCED WITH MARKETING GENETICS INFORMATION FOR YOUR BEST TARGETING SUCCESS. SINCE 1925 HABAND HAS BEEN PROVIDING AMERICA WITH QUALITY MEN’S AND WOMEN’S APPAREL AND ACCESSORIES, PLUS HOUSEWARES, GIFTS, GADGETS AND GENERAL MERCHANDISE PRODUCTS ALL AT EXCELLENT PRICES. BEST KNOWN FOR THEIR SPACE ADS IN NEWSPAPERS AND OTHER PUBLICATIONS, HABAND MAILS AND ENVELOPE PACKAGE AND CATALOGS STUFFED WITH LOTS OF GREAT OFFERS FOR EVERYONE THROUGHOUT THE YEAR. THIS ENORMOUS FILE UPDATES MONTHLY!
INFOGROUP AND ONE OF AMERICA’S PREMIER CATALOG COOPERATIVES HAVE PARTNERED TO HARNESS THE POWER OF CONSUMER CATALOG AND ONLINE TRANSACTIONAL PURCHASING BEHAVIOR, AVAILABLE TO DIRECT MARKETERS IN ALL MARKET PLACES. MARKETING GENETICS IS A DATA-RICH PROSPECTING REPOSITORY OF THE POOLED 2-YEAR PURCHASING HISTORIES FROM HUNDREDS OF CATALOG MARKETERS, WITH MORE THAN 1-BILLION INDIVIDUAL BUYING TRANSACTIONS. MARKETERS CAN NOW TARGET THIS GROUP HIGH-RESPONSE, HIGH-SPENDING CONSUMERS THROUGH THEIR COLLECTIVE BUYING HISTORIES AND KEY DEMOGRAPHICS. DEMOGRAPHICS: MATURE (AGES 65+) AVERAGE INCOME $60,000.00, MOSTLY MARRIED, HOMEOWNERS, 57% PURCHASE BY CREDIT CARD.

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Direct Mail
Space Ads

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee
FTP Posting To Donnelley FTP Site Only $59.00 fee