Haband Masterfile Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Jul 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe2,766,885*$90.00
Universe for modeled selections2,766,885+30.00

(*) Fundraisers/publishers/insurance, 80.00/M.
Net name arrangement (minimum 50,000), 85% plus 9.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Age$12.00Mextra
Running Charge$10.00Mextra
Income$12.00Mextra
Gender$10.00Mextra
SCF$10.00Mextra
State$10.00Mextra
Zip$10.00Mextra
Modeled Names Fee Applies On 10,000 Min Names) 300.00 Flat$30.00Mextra
Key Coding$3.00Mextra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to the Haband Masterfile to connect with their ideal customer type for the highest rate of response.
42% male, 58% female; average age 60.
Average unit of sale $45.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE HABAND MASTERFILE TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE MET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
AVERAGE INCOME: $60,000.00

SRDS Classification
USAConsumer544Fashions-Clothing

———- LIST SOURCE ———-

SourceNote
Direct Mail
Space Ads

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$59.00fee
Diskette$100.00fee
Cartridge$59.00fee
FTP$40.00fee