Haband Masterfile Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Jul 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 2,766,885 *$90.00
Universe for modeled selections 2,766,885 +30.00

(*) Fundraisers/publishers/insurance, 80.00/M.
Net name arrangement (minimum 50,000), 85% plus 9.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Age $12.00 M extra
Running Charge $10.00 M extra
Income $12.00 M extra
Gender $10.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Modeled Names Fee Applies On 10,000 Min Names) 300.00 Flat $30.00 M extra
Key Coding $3.00 M extra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to the Haband Masterfile to connect with their ideal customer type for the highest rate of response.
42% male, 58% female; average age 60.
Average unit of sale $45.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE HABAND MASTERFILE TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE MET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
AVERAGE INCOME: $60,000.00

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Direct Mail
Space Ads

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee
Diskette $100.00 fee
Cartridge $59.00 fee
FTP $40.00 fee