Haband TargetReady Model Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 2,766,885 *$90.00
1 month all buyers 229,203 $110.00
   3 month all buyers 712,774 $105.00
   6 month all buyers 1,161,232 $100.00
   12 month all buyers 1,834,486 $95.00
   24 month all buyers 2,766,885 $90.00
TargetReady models (3 month):
   Adult_education 110,518 +17.00
   Adventure-seekers 18,512 +17.00
   All-Terrain-Vehicle 155,355 +17.00
   Alternative_medicine_model 157,905 +17.00
   Annuities 353,093 +17.00
   Auto_club_model 246,154 +17.00
   Auto_loan 51,957 +17.00
   Avid cellular phone users 12,775 +17.00
   Avid gamers 7,126 +17.00
   Avid theme park visitors 22,143 +17.00
   Avid_smart_phone_users 8,429 +17.00
   Baby products 7,409 +17.00
   Blog_writing_model 12,737 +17.00
   Business_banking_model 143,067 +17.00
   Camping 68,410 +17.00
   Cat product 232,672 +17.00
   Cell_phone_only_model 9,584 +17.00
   Comprehensive_auto-insurance 189,734 +17.00
   Conservative 203,508 +17.00
   Cook for fun 32,602 +17.00
   Cook from scratch 236,103 +17.00
   Country club members 188,705 +17.00
   Credit card rewards 154,007 +17.00
   Cruise 197,685 +17.00
   Diet products 240,365 +17.00
   DIY_auto_maintenance_model 67,864 +17.00
   Dog product 96,185 +17.00
   Donors to PBS/NPR 350,386 +17.00
   Education_loan 11,511 +17.00
   Ereader_model 52,292 +17.00
   Fantasy_sports 22,525 +17.00
   Fast_food 16,512 +17.00
   Financial_planner 256,240 +17.00
   Foreign travel for vacation 62,141 +17.00
   Frequent business travelers 31,057 +17.00
   Frequent flyer 57,365 +17.00
   Freshwater fishing 106,475 +17.00
   Garden maintenance 159,308 +17.00
   Gift_buyers 110,783 +17.00
   Green/environmental purchase 105,661 +17.00
   Health_insurance 317,800 +17.00
   Heavy book buyer 148,149 +17.00
   Heavy coupon users 357,062 +17.00
   Heavy family restaurant visitors 181,041 +17.00
   Heavy frozen dinner users 85,801 +17.00
   Heavy investment traders 111,853 +17.00
   Heavy pay-per-view movie 18,569 +17.00
   Heavy pay-per-view sports 11,198 +17.00
   Heavy vitamin & dietary supplement 363,554 +14.00
   Heavy_catalog_buyer 262,326 +17.00
   Heavy_domestic_travelers 131,987 +17.00
   Heavy_online_buyer 83,045 +17.00
   Heavy_snack_eaters 89,792 +17.00
   High risk/high return investors 150,406 +17.00
   High_end_apparel 83,353 +17.00
   High-end electronics buyers 18,891 +17.00
   High-end sporting equipment 34,735 +17.00
   Higher education 78,312 +17.00
   High-value security investors 267,963 +17.00
   High-value stock investors 165,913 +17.00
   Hockey_buyer 105,609 +17.00
   Home improvement 69,687 +17.00
   Home_office_model 218,963 +17.00
   Hunting 108,427 +17.00
   Hybrid_cars 142,323 +17.00
   Impulse buyers 207,007 +17.00
   International long distance 47,202 +17.00
   Leaning conservative 315,819 +17.00
   Leaning liberal 48,867 +17.00
   Liberal 31,780 +17.00
   Life insurance 131,219 +17.00
   Live theater 201,222 +17.00
   Low risk/low return investors 316,138 +17.00
   Low-end sporting equipment 124,357 +17.00
   Luxury automobile buyers 169,164 +17.00
   Luxury hotel 89,116 +17.00
   Major_home_remodeling_model 193,960 +17.00
   Minivan_buyer 116,136 +17.00
   Mobile_internet_access_model 8,770 +17.00
   moderate-economy_hotel_model 145,625 +17.00
   Music concerts – classical 217,913 +17.00
   Music concerts – country 100,838 +17.00
   Music concerts – rock 16,662 +17.00
   New vehicle buyer 250,942 +17.00
   Non religious donor model 176,725 +17.00
   Online gaming activity model 24,681 +17.00
   On line music download 6,362 +17.00
   Online bill payment model 13,217 +17.00
   Online investment trading model 86,518 +17.00
   Online purchase business model 26,905 +17.00
   Online purchase personal model 21,589 +17.00
   Online travel plan model 15,621 +17.00
   Online TV download_model 14,536 +17.00
   Onsite tax preparation service 25,057 +17.00
   Opinion leaders 92,593 +17.00
   Organic foods 90,600 +17.00
   Outdoor activities 22,719 +17.00
   Physical fitness clubs 56,380 +17.00
   Pilates yoga 84,072 +17.00
   Power boating 72,983 +17.00
   Professional tax preparation 196,878 +17.00
   Real estate investment 247,349 +17.00
   Religious donors 288,090 +17.00
   Rental car 63,765 +17.00
   Safety & security conscious 198,582 +17.00
   Saltwater fishing 127,924 +17.00
   Satellite TV 173,827 +17.00
   Shopaholics 57,292 +17.00
   Small business insurance 119,414 +17.00
   Social media network model 7,056 +17.00
   Specialty organic food store model 93,730 +17.00
   Sports fans – college basketball 39,306 +17.00
   Sports fans – college football 23,748 +17.00
   Sports fans – golf 109,822 +17.00
   Sports fans – NASCAR 113,748 +17.00
   Sports fans- professional baseball 29,647 +17.00
   Sports fans – professional basketball 19,662 +17.00
   Sports fans – professional football 17,400 +17.00
   Sports fans – professional wrestling 36,854 +17.00
   Sports fans – soccer 23,843 +17.00
   Sports fans – tennis 88,608 +17.00
   Sports fanatics 66,664 +17.00
   SUV buyer 115,179 +17.00
   Timeshare owner 128,309 +17.00
   Voice over internet model 32,706 +17.00
   Wholesale club model 91,320 +17.00
   WiFi in home model 9,235 +17.00
   Wifi outside of home model 9,082 +17.00
   Wine lovers 247,792 +17.00
   Work health insurance 50,024 +17.00

(*) Fundraisers/publishers/insurance, 80.00/M; food mailers base rate, 80.00/M.
Net name arrangement (minimum 50,000), 85% plus 9.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Running Charges $10.00 M extra
Key Coding $3.00 M extra
Target Ready Models – 3 Months $17.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of quality men’s and women’s apparel and accessories, plus housewares, gifts, gadgets and general merchandise products all at excellent prices.
42% male, 58% female; average age 50.
Average unit of sale $45.

———- DATACARD DESCRIPTION ———-
SINCE 1925 HABAND HAS BEEN PROVIDING AMERICA WITH QUALITY MEN’S AND WOMEN’S APPAREL AND ACCESSORIES, PLUS HOUSEWARES, GIFTS, GADGETS AND GENERAL MERCHANDISE PRODUCTS ALL AT EXCELLENT PRICES. BEST KNOWN FOR THEIR SPACE ADS IN NEWSPAPERS AND OTHER PUBLICATIONS, HABAND MAILS AN ENVELOPE PACKAGE AND CATALOGS STUFFED WITH LOTS OF GREAT OFFERS FOR EVERYONE THROUGHOUT THE YEAR. INFOGROUP’S TARGETREADY MODELS HAVE BEEN APPLIED TO THE HIGHLY RESPONSIVE HABAND FILE. TARGETREADY MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS UTILIZING A FULL ARRAY OF INFOGROUP DATA. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
AVERAGE INCOME: $35,000.00; MOSTLY MARRIED; HOMEOWNERS; 57% PURCHASE BY CREDIT CARD

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail
Space Ads

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP Posting To Donnelley FTP Site $59.00 fee
Cartridge $40.00 fee
Diskette $100.00 fee
E-mail $59.00 fee