Haband TargetReady Model Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe2,766,885*$90.00
1 month all buyers229,203$110.00
   3 month all buyers712,774$105.00
   6 month all buyers1,161,232$100.00
   12 month all buyers1,834,486$95.00
   24 month all buyers2,766,885$90.00
TargetReady models (3 month):
   Adult_education110,518+17.00
   Adventure-seekers18,512+17.00
   All-Terrain-Vehicle155,355+17.00
   Alternative_medicine_model157,905+17.00
   Annuities353,093+17.00
   Auto_club_model246,154+17.00
   Auto_loan51,957+17.00
   Avid cellular phone users12,775+17.00
   Avid gamers7,126+17.00
   Avid theme park visitors22,143+17.00
   Avid_smart_phone_users8,429+17.00
   Baby products7,409+17.00
   Blog_writing_model12,737+17.00
   Business_banking_model143,067+17.00
   Camping68,410+17.00
   Cat product232,672+17.00
   Cell_phone_only_model9,584+17.00
   Comprehensive_auto-insurance189,734+17.00
   Conservative203,508+17.00
   Cook for fun32,602+17.00
   Cook from scratch236,103+17.00
   Country club members188,705+17.00
   Credit card rewards154,007+17.00
   Cruise197,685+17.00
   Diet products240,365+17.00
   DIY_auto_maintenance_model67,864+17.00
   Dog product96,185+17.00
   Donors to PBS/NPR350,386+17.00
   Education_loan11,511+17.00
   Ereader_model52,292+17.00
   Fantasy_sports22,525+17.00
   Fast_food16,512+17.00
   Financial_planner256,240+17.00
   Foreign travel for vacation62,141+17.00
   Frequent business travelers31,057+17.00
   Frequent flyer57,365+17.00
   Freshwater fishing106,475+17.00
   Garden maintenance159,308+17.00
   Gift_buyers110,783+17.00
   Green/environmental purchase105,661+17.00
   Health_insurance317,800+17.00
   Heavy book buyer148,149+17.00
   Heavy coupon users357,062+17.00
   Heavy family restaurant visitors181,041+17.00
   Heavy frozen dinner users85,801+17.00
   Heavy investment traders111,853+17.00
   Heavy pay-per-view movie18,569+17.00
   Heavy pay-per-view sports11,198+17.00
   Heavy vitamin & dietary supplement363,554+14.00
   Heavy_catalog_buyer262,326+17.00
   Heavy_domestic_travelers131,987+17.00
   Heavy_online_buyer83,045+17.00
   Heavy_snack_eaters89,792+17.00
   High risk/high return investors150,406+17.00
   High_end_apparel83,353+17.00
   High-end electronics buyers18,891+17.00
   High-end sporting equipment34,735+17.00
   Higher education78,312+17.00
   High-value security investors267,963+17.00
   High-value stock investors165,913+17.00
   Hockey_buyer105,609+17.00
   Home improvement69,687+17.00
   Home_office_model218,963+17.00
   Hunting108,427+17.00
   Hybrid_cars142,323+17.00
   Impulse buyers207,007+17.00
   International long distance47,202+17.00
   Leaning conservative315,819+17.00
   Leaning liberal48,867+17.00
   Liberal31,780+17.00
   Life insurance131,219+17.00
   Live theater201,222+17.00
   Low risk/low return investors316,138+17.00
   Low-end sporting equipment124,357+17.00
   Luxury automobile buyers169,164+17.00
   Luxury hotel89,116+17.00
   Major_home_remodeling_model193,960+17.00
   Minivan_buyer116,136+17.00
   Mobile_internet_access_model8,770+17.00
   moderate-economy_hotel_model145,625+17.00
   Music concerts – classical217,913+17.00
   Music concerts – country100,838+17.00
   Music concerts – rock16,662+17.00
   New vehicle buyer250,942+17.00
   Non religious donor model176,725+17.00
   Online gaming activity model24,681+17.00
   On line music download6,362+17.00
   Online bill payment model13,217+17.00
   Online investment trading model86,518+17.00
   Online purchase business model26,905+17.00
   Online purchase personal model21,589+17.00
   Online travel plan model15,621+17.00
   Online TV download_model14,536+17.00
   Onsite tax preparation service25,057+17.00
   Opinion leaders92,593+17.00
   Organic foods90,600+17.00
   Outdoor activities22,719+17.00
   Physical fitness clubs56,380+17.00
   Pilates yoga84,072+17.00
   Power boating72,983+17.00
   Professional tax preparation196,878+17.00
   Real estate investment247,349+17.00
   Religious donors288,090+17.00
   Rental car63,765+17.00
   Safety & security conscious198,582+17.00
   Saltwater fishing127,924+17.00
   Satellite TV173,827+17.00
   Shopaholics57,292+17.00
   Small business insurance119,414+17.00
   Social media network model7,056+17.00
   Specialty organic food store model93,730+17.00
   Sports fans – college basketball39,306+17.00
   Sports fans – college football23,748+17.00
   Sports fans – golf109,822+17.00
   Sports fans – NASCAR113,748+17.00
   Sports fans- professional baseball29,647+17.00
   Sports fans – professional basketball19,662+17.00
   Sports fans – professional football17,400+17.00
   Sports fans – professional wrestling36,854+17.00
   Sports fans – soccer23,843+17.00
   Sports fans – tennis88,608+17.00
   Sports fanatics66,664+17.00
   SUV buyer115,179+17.00
   Timeshare owner128,309+17.00
   Voice over internet model32,706+17.00
   Wholesale club model91,320+17.00
   WiFi in home model9,235+17.00
   Wifi outside of home model9,082+17.00
   Wine lovers247,792+17.00
   Work health insurance50,024+17.00

(*) Fundraisers/publishers/insurance, 80.00/M; food mailers base rate, 80.00/M.
Net name arrangement (minimum 50,000), 85% plus 9.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Running Charges$10.00Mextra
Key Coding$3.00Mextra
Target Ready Models – 3 Months$17.00Mextra
———- SUMMARY DESCRIPTION ———-
Buyers of quality men’s and women’s apparel and accessories, plus housewares, gifts, gadgets and general merchandise products all at excellent prices.
42% male, 58% female; average age 50.
Average unit of sale $45.

———- DATACARD DESCRIPTION ———-
SINCE 1925 HABAND HAS BEEN PROVIDING AMERICA WITH QUALITY MEN’S AND WOMEN’S APPAREL AND ACCESSORIES, PLUS HOUSEWARES, GIFTS, GADGETS AND GENERAL MERCHANDISE PRODUCTS ALL AT EXCELLENT PRICES. BEST KNOWN FOR THEIR SPACE ADS IN NEWSPAPERS AND OTHER PUBLICATIONS, HABAND MAILS AN ENVELOPE PACKAGE AND CATALOGS STUFFED WITH LOTS OF GREAT OFFERS FOR EVERYONE THROUGHOUT THE YEAR. INFOGROUP’S TARGETREADY MODELS HAVE BEEN APPLIED TO THE HIGHLY RESPONSIVE HABAND FILE. TARGETREADY MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS UTILIZING A FULL ARRAY OF INFOGROUP DATA. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
AVERAGE INCOME: $35,000.00; MOSTLY MARRIED; HOMEOWNERS; 57% PURCHASE BY CREDIT CARD

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct Mail
Space Ads

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP Posting To Donnelley FTP Site$59.00fee
Cartridge$40.00fee
Diskette$100.00fee
E-mail$59.00fee