Hale Groves Enhanced Corporate Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe374,231$100.00
6 month Buyers230,775+13.00
   12 month Buyers241,141$100.00
   24 month buyers374,231$100.00
Gender/Sex (12 month):
   Female Buyers159,036+9.00
   Male Buyers71,099+9.00
Gift Givers:
   6 month Gift Givers124,350+10.00
   12 month Gift Givers125,983+10.00
Internet only buyers:
   Internet only buyers80,937+12.00
Adult Age (12 month):
   50+203,993+10.00
   60+173,582+10.00
   75+89,672+10.00
Income (12 month):
   50,000+172,274+10.00
   75,000+125,639+10.00
   100,000+100,313+10.00
Total dollar purchase:
100.00+ (6 month)172,771$100.00
   50.00+207,529$100.00
100.00+ (12 mont)h181,782$100.00
   50.00+ (6 month)217,416$100.00
Average dollare purchase (6 month):
   100+AP39,510+10.00
   50+AP98,995+10.00
12 month:
   100+AP41,218+10.00
   50+AP102,844+10.00
Last dollar purchase (6 month):
   100+AP88,308+10.00
   50+AP158,488+10.00
12 month:
   100+AP93,259+10.00
   50+AP165,917+10.00
Lifestyle:
   American_history10,630+17.00
   apparel_accessories22,173+17.00
   apparel_mens20,927+17.00
   apparel_womens70,819+17.00
   apparel_womens_fashions19,943+17.00
   Automotive28,433+17.00
   bargain_seekers14,002+17.00
   Baseball17,268+17.00
   Basketball14,617+17.00
   beauty_cosmetic33,601+17.00
   Bible12,059+17.00
   Birds11,129+17.00
   boating_sailing11,496+17.00
   business_items11,241+17.00
   camping_hiking11,598+17.00
   Catalogs112,469+17.00
   charitable_donor70,372+17.00
   children_family50,833+17.00
   Collectiblres29,088+17.00
   Computers19,756+17.00
   Cooking52,207+17.00
   Crafts35,234+17.00
   credit_card_user68,472+17.00
   culture_arts11,015+17.00
   current_events22,028+17.00
   Dieting10,236+17.00
   do_it_yourselfer14,459+17.00
   Electionics16,922+17.00
   Fitness_exercise39,362+17.00
   Football22,446+17.00
   Gardening60,212+17.00
   general_apparel88,394+17.00
   general_health57,678+17.00
   general_sports43,093+17.00
   gift_giver75,325+17.00
   Golf21,859+17.00
   Gourmet62,625+17.00
   History11,230+17.00
   Hobbies48,982+17.00
   home_decorating65,030+17.00
   home_office_products16,732+17.00
   Internet105,072+17.00
   internet_access100,173+17.00
   internet_buying70,917+17.00
   Knitting10,785+17.00
   magazine_subscriber73,791+17.00
   money_making10,191+17.00
   Movies18,960+17.00
   Music26,926+17.00
   Outdoors20,072+17.00
   personal_finance11,834+17.00
   Pets28,174+17.00
   Photography14,720+17.00
   Publications98,335+17.00
   publish_books56,100+17.00
   publish_fiction39,876+17.00
   Seniors17,658+17.00
   Sweepstakes19,309+17.00
   Travel36,325+17.00
   travel_RV18,375+17.00
   travel_US25,530+17.00
   Trucks30,841+17.00
   Wildlife19,412+17.00

Net name arrangement (50,000 minimum), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
6 Month Hotline$13.00Mextra
12 Month Hotline
24 Month Hotline
25.00+ Buyers$8.00Mextra
50.00+ Buyers$12.00Mextra
75.00+ Buyers$22.00Mextra
100.00+ Buyers$32.00Mextra
Gender/Sex$9.00Mextra
Gift Givers$10.00Mextra
Adult Age$10.00Mextra
Child Age$10.00Mextra
Income$10.00Mextra
Dwelling Type$10.00Mextra
Number Of Children$10.00Mextra
SCF$9.00Mextra
State$9.00Mextra
Zip$9.00Mextra
Key Coding$5.00Mextra
Dollar Counts
———- SUMMARY DESCRIPTION ———-
Buyers and gift givers of fresh fruit and gourmet foods.
30% male, 65% female; average age 60.
Average unit of sale $86.

———- DATACARD DESCRIPTION ———-
HALE GROVE AND PITTMAN & DAVIS ARE OFFERING A COMBINED MASTERFILE OF BUYERS AND GIFT GIVERS OF FRESH FRUIT AND GOURMET FOODS. THE FAMILY OF BRANDS SPECIALIZES IN THE DELIVERY OF ORCHARD FRESH FRUIT INCLUDING GRAPEFRUIT, NAVEL ORANGES, AND COMICE PEARS; AS WELL AS CHEESES; CANDIES; AND ASSORTED GOURMET FOODS INCLUDING NATURAL SMOKED MEATS, NUTS, BAKED GOODS, PASTRIES, DRIED FRUITS AND JAM.
VIEW THE PITTMAN & DAVIS WEBSITE AT WWW.PITTMANDAVIS.COM
VIEW THE HALE GROVES WEBSITE AT WWW.HALEGROVES.COM
AVERAGE INCOME: $75,000.00
AVERAGE INCOME: $50,000.00

SRDS Classification
USAConsumer536Epicurean & Specialty Foods

———- LIST SOURCE ———-

SourceNote
Direct MailSold
Direct ResponseBuyers

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$59.00fee
FTP$59.00fee