Hale Groves Enhanced Corporate Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 374,231 $100.00
6 month Buyers 230,775 +13.00
   12 month Buyers 241,141 $100.00
   24 month buyers 374,231 $100.00
Gender/Sex (12 month):
   Female Buyers 159,036 +9.00
   Male Buyers 71,099 +9.00
Gift Givers:
   6 month Gift Givers 124,350 +10.00
   12 month Gift Givers 125,983 +10.00
Internet only buyers:
   Internet only buyers 80,937 +12.00
Adult Age (12 month):
   50+ 203,993 +10.00
   60+ 173,582 +10.00
   75+ 89,672 +10.00
Income (12 month):
   50,000+ 172,274 +10.00
   75,000+ 125,639 +10.00
   100,000+ 100,313 +10.00
Total dollar purchase:
100.00+ (6 month) 172,771 $100.00
   50.00+ 207,529 $100.00
100.00+ (12 mont)h 181,782 $100.00
   50.00+ (6 month) 217,416 $100.00
Average dollare purchase (6 month):
   100+AP 39,510 +10.00
   50+AP 98,995 +10.00
12 month:
   100+AP 41,218 +10.00
   50+AP 102,844 +10.00
Last dollar purchase (6 month):
   100+AP 88,308 +10.00
   50+AP 158,488 +10.00
12 month:
   100+AP 93,259 +10.00
   50+AP 165,917 +10.00
Lifestyle:
   American_history 10,630 +17.00
   apparel_accessories 22,173 +17.00
   apparel_mens 20,927 +17.00
   apparel_womens 70,819 +17.00
   apparel_womens_fashions 19,943 +17.00
   Automotive 28,433 +17.00
   bargain_seekers 14,002 +17.00
   Baseball 17,268 +17.00
   Basketball 14,617 +17.00
   beauty_cosmetic 33,601 +17.00
   Bible 12,059 +17.00
   Birds 11,129 +17.00
   boating_sailing 11,496 +17.00
   business_items 11,241 +17.00
   camping_hiking 11,598 +17.00
   Catalogs 112,469 +17.00
   charitable_donor 70,372 +17.00
   children_family 50,833 +17.00
   Collectiblres 29,088 +17.00
   Computers 19,756 +17.00
   Cooking 52,207 +17.00
   Crafts 35,234 +17.00
   credit_card_user 68,472 +17.00
   culture_arts 11,015 +17.00
   current_events 22,028 +17.00
   Dieting 10,236 +17.00
   do_it_yourselfer 14,459 +17.00
   Electionics 16,922 +17.00
   Fitness_exercise 39,362 +17.00
   Football 22,446 +17.00
   Gardening 60,212 +17.00
   general_apparel 88,394 +17.00
   general_health 57,678 +17.00
   general_sports 43,093 +17.00
   gift_giver 75,325 +17.00
   Golf 21,859 +17.00
   Gourmet 62,625 +17.00
   History 11,230 +17.00
   Hobbies 48,982 +17.00
   home_decorating 65,030 +17.00
   home_office_products 16,732 +17.00
   Internet 105,072 +17.00
   internet_access 100,173 +17.00
   internet_buying 70,917 +17.00
   Knitting 10,785 +17.00
   magazine_subscriber 73,791 +17.00
   money_making 10,191 +17.00
   Movies 18,960 +17.00
   Music 26,926 +17.00
   Outdoors 20,072 +17.00
   personal_finance 11,834 +17.00
   Pets 28,174 +17.00
   Photography 14,720 +17.00
   Publications 98,335 +17.00
   publish_books 56,100 +17.00
   publish_fiction 39,876 +17.00
   Seniors 17,658 +17.00
   Sweepstakes 19,309 +17.00
   Travel 36,325 +17.00
   travel_RV 18,375 +17.00
   travel_US 25,530 +17.00
   Trucks 30,841 +17.00
   Wildlife 19,412 +17.00

Net name arrangement (50,000 minimum), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
6 Month Hotline $13.00 M extra
12 Month Hotline
24 Month Hotline
25.00+ Buyers $8.00 M extra
50.00+ Buyers $12.00 M extra
75.00+ Buyers $22.00 M extra
100.00+ Buyers $32.00 M extra
Gender/Sex $9.00 M extra
Gift Givers $10.00 M extra
Adult Age $10.00 M extra
Child Age $10.00 M extra
Income $10.00 M extra
Dwelling Type $10.00 M extra
Number Of Children $10.00 M extra
SCF $9.00 M extra
State $9.00 M extra
Zip $9.00 M extra
Key Coding $5.00 M extra
Dollar Counts
———- SUMMARY DESCRIPTION ———-
Buyers and gift givers of fresh fruit and gourmet foods.
30% male, 65% female; average age 60.
Average unit of sale $86.

———- DATACARD DESCRIPTION ———-
HALE GROVE AND PITTMAN & DAVIS ARE OFFERING A COMBINED MASTERFILE OF BUYERS AND GIFT GIVERS OF FRESH FRUIT AND GOURMET FOODS. THE FAMILY OF BRANDS SPECIALIZES IN THE DELIVERY OF ORCHARD FRESH FRUIT INCLUDING GRAPEFRUIT, NAVEL ORANGES, AND COMICE PEARS; AS WELL AS CHEESES; CANDIES; AND ASSORTED GOURMET FOODS INCLUDING NATURAL SMOKED MEATS, NUTS, BAKED GOODS, PASTRIES, DRIED FRUITS AND JAM.
VIEW THE PITTMAN & DAVIS WEBSITE AT WWW.PITTMANDAVIS.COM
VIEW THE HALE GROVES WEBSITE AT WWW.HALEGROVES.COM
AVERAGE INCOME: $75,000.00
AVERAGE INCOME: $50,000.00

SRDS Classification
USA Consumer 536 Epicurean & Specialty Foods

———- LIST SOURCE ———-

Source Note
Direct Mail Sold
Direct Response Buyers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee
FTP $59.00 fee