Hammacher Schlemmer Mail Order Buyers

———- SRDS UPDATED/CONFIRMED ———-
Jun 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,067,317 *$120.00
   30 day buyers 41,860 +37.00
   3 month buyers 110,584 +31.00
   6 month buyers 332,734 +16.00
   12 month buyers 603,314 +11.00
Product – Electronics:
   3 month 20,169 +31.00
   6 month 61,206 +16.00
   12 month 100,251 +11.00
Product – Apparel:
   3 month 26,945 +31.00
   6 month 67,267 +16.00
   12 month 113,055 +11.00
Product – Home Decor:
   3 month 26,162 +31.00
   6 month 51,921 +16.00
   12 month 89,324 +11.00
Product – Travel:
   3 month 5,974 +31.00
   6 month 16,826 +16.00
   12 month 27,812 +11.00
Product – Personal care:
   3 month 48,422 +31.00
   6 month 123,660 +16.00
   12 month 212,340 +11.00
Product-Children’s merchandise
   3 months 16,362 $120.00
   6 months 70,801 $120.00
   12 months 121,250 $120.00
Product – Pets:
   3 month 4,385 +31.00
   6 month 12,461 +16.00
   12 month 20,724 +11.00
Home main:
   3 month 17,349 +31.00
   6 month 41,737 +16.00
   12 month 70,033 +11.00
Holiday:
   3 month 4,548 +31.00
   6 month 25,150 +16.00
   12 month 51,093 +11.00
Stationery:
   3 month 3,141 +31.00
   6 month 12,748 +16.00
   12 month 20,537 +11.00
Auto:
   3 month 9,367 +31.00
   6 month 29,204 +16.00
   12 month 46,579 +11.00
Collectible:
   3 month 393 +31.00
   6 month 1,569 +16.00
   12 month 2,204 +11.00
Image:
   3 month 1,325 +31.00
   6 month 2,984 +16.00
   12 month 5,167 +11.00
Patio:
   3 month 10,742 +31.00
   6 month 38,519 +16.00
   12 month 58,924 +11.00

(*) Fundraisers, 75.00/M; publishers/insurance/membership rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $41.00 M extra
50.00+ Buyers $26.00 M extra
75.00+ Buyers $31.00 M extra
Cash Buyers $11.00 M extra
Credit Card Buyers $11.00 M extra
Database Z24 $22.00 M extra
Z24 Ethnic Fee $10.00 M extra
Gender $11.00 M extra
Key Coding $2.00 M extra
Monthly Hotline $37.00 M extra
Multi Buyers $11.00 M extra
Product $21.00 M extra
Run Charge $8.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of new and innovative products which solve everyday problems or enhance their lifestyle.
38% male, 54% female; ages 45-60, average age 65.
Average unit of sale $135.

———- DATACARD DESCRIPTION ———-
HAMMACHER SCHLEMMER IS FAMOUS FOR INTRODUCING NEW AND INNOVATIVE PRODUCTS THAT SOLVE EVERYDAY PROBLEMS OR ENHANCE THEIR CUSTOMER’S LIFESTYLE. HAMMACHER SCHLEMMER CUSTOMERS ARE ENTHUSIASTIC MAIL ORDER SHOPPERS.
THE HAMMACHER SCHLEMMER CUSTOMER PURCHASES FROM A VARIETY OF OFFERS. CONTINUATION USAGE INCLUDES: GIFT, HOME DECOR, MEN’S AND WOMEN’S APPAREL, HIGH-TECH GIFTS AND GADGETS, GENERAL MERCHANDISE, FUNDRAISERS, PUBLISHERS, FINANCIAL SERVICES AND MORE.
AVERAGE HOUSEHOLD INCOME: $120,000

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
95% Direct Mail (catalog)
5% Space Ads

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $7.50 M extra
Mag Tape $25.00 fee
E-mail $60.00 fee
FTP $60.00 fee