Hammacher Schlemmer Mail Order Buyers

———- SRDS UPDATED/CONFIRMED ———-
Jun 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe1,067,317*$120.00
   30 day buyers41,860+37.00
   3 month buyers110,584+31.00
   6 month buyers332,734+16.00
   12 month buyers603,314+11.00
Product – Electronics:
   3 month20,169+31.00
   6 month61,206+16.00
   12 month100,251+11.00
Product – Apparel:
   3 month26,945+31.00
   6 month67,267+16.00
   12 month113,055+11.00
Product – Home Decor:
   3 month26,162+31.00
   6 month51,921+16.00
   12 month89,324+11.00
Product – Travel:
   3 month5,974+31.00
   6 month16,826+16.00
   12 month27,812+11.00
Product – Personal care:
   3 month48,422+31.00
   6 month123,660+16.00
   12 month212,340+11.00
Product-Children’s merchandise
   3 months16,362$120.00
   6 months70,801$120.00
   12 months121,250$120.00
Product – Pets:
   3 month4,385+31.00
   6 month12,461+16.00
   12 month20,724+11.00
Home main:
   3 month17,349+31.00
   6 month41,737+16.00
   12 month70,033+11.00
Holiday:
   3 month4,548+31.00
   6 month25,150+16.00
   12 month51,093+11.00
Stationery:
   3 month3,141+31.00
   6 month12,748+16.00
   12 month20,537+11.00
Auto:
   3 month9,367+31.00
   6 month29,204+16.00
   12 month46,579+11.00
Collectible:
   3 month393+31.00
   6 month1,569+16.00
   12 month2,204+11.00
Image:
   3 month1,325+31.00
   6 month2,984+16.00
   12 month5,167+11.00
Patio:
   3 month10,742+31.00
   6 month38,519+16.00
   12 month58,924+11.00

(*) Fundraisers, 75.00/M; publishers/insurance/membership rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$41.00Mextra
50.00+ Buyers$26.00Mextra
75.00+ Buyers$31.00Mextra
Cash Buyers$11.00Mextra
Credit Card Buyers$11.00Mextra
Database Z24$22.00Mextra
Z24 Ethnic Fee$10.00Mextra
Gender$11.00Mextra
Key Coding$2.00Mextra
Monthly Hotline$37.00Mextra
Multi Buyers$11.00Mextra
Product$21.00Mextra
Run Charge$8.00Mextra
SCF$10.00Mextra
State$10.00Mextra
Zip$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Buyers of new and innovative products which solve everyday problems or enhance their lifestyle.
38% male, 54% female; ages 45-60, average age 65.
Average unit of sale $135.

———- DATACARD DESCRIPTION ———-
HAMMACHER SCHLEMMER IS FAMOUS FOR INTRODUCING NEW AND INNOVATIVE PRODUCTS THAT SOLVE EVERYDAY PROBLEMS OR ENHANCE THEIR CUSTOMER’S LIFESTYLE. HAMMACHER SCHLEMMER CUSTOMERS ARE ENTHUSIASTIC MAIL ORDER SHOPPERS.
THE HAMMACHER SCHLEMMER CUSTOMER PURCHASES FROM A VARIETY OF OFFERS. CONTINUATION USAGE INCLUDES: GIFT, HOME DECOR, MEN’S AND WOMEN’S APPAREL, HIGH-TECH GIFTS AND GADGETS, GENERAL MERCHANDISE, FUNDRAISERS, PUBLISHERS, FINANCIAL SERVICES AND MORE.
AVERAGE HOUSEHOLD INCOME: $120,000

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
95% Direct Mail(catalog)
5% Space Ads

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Pressure Sensitive Labels$7.50Mextra
Mag Tape$25.00fee
E-mail$60.00fee
FTP$60.00fee