Hammacher Schlemmer Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe1,070,698*$120.00
Universe for modeled selections1,070,698+40.00
30 day Buyers41,375+37.00
   3 month Buyers122,134+31.00
   6 month Buyers221,329+16.00
   12 month Buyers606,327+11.00
Products:
Electronics (3 Months):59,715+31.00
   6 months76,980+16.00
   12 months102,297+11.00
Apparel (3 months)58,625+31.00
   6 months78,774+16.00
   12 month111,159+11.00
Home Decor & Furniture (3 months)38,163+31.00
   6 months56,069+16.00
   12 months86,443+11.00
Travel (3 months)15,961+31.00
   6 months21,159+16.00
   12 months28,541+11.00
Pers. Care (3 months)103,085+31.00
   6 months145,154+16.00
   12 months212,811+11.00
Children’s Merch. (3 months)84,654+31.00
   6 months102,451+16.00
   12 months120,783+11.00
Pets (3 month)13,460+31.00
   6 months17,087+16.00
   12 months23,158+11.00
Home Main. (3 months)34,377+31.00
   6 months47,912+16.00
   12 months67,946+11.00
Hoilday (3 months)38,371+31.00
   6 months48,282+16.00
   12 months51,599+11.00
Stationery (3 months)14,574+31.00
   6 months17,195+16.00
   12 months20,200+11.00
Auto (3 months)28,238+31.00
   6 months35,610+16.00
   12 months46,277+11.00
Collectible (3 months)1,570+31.00
   6 months1,781+16.00
   12 months2,150+11.00
Image (3 months)2,902+31.00
   6 months4,373+16.00
   12 months5,433+11.00
Patio (3 months)38,853+31.00
   6 months46,869+16.00
   12 months58,797+11.00

(*) Fundraisers, 70.00/M; publishers/insurance/membership, 70.00/M.
Net name arrangement (50,000 minimum), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+buyers$41.00Mextra
50.00+buyers$26.00Mextra
75.00+buyers$31.00Mextra
3 Month Hotline$31.00Mextra
6 Month Hotline$16.00Mextra
Cash Buyers$11.00Mextra
Credit Card Buyers$11.00Mextra
Database Z24$22.00Mextra
Gender/Sex$11.00Mextra
Monthly Hotline$37.00Mextra
Multi Buyers$11.00Mextra
Product$21.00Mextra
SCF$10.00Mextra
State$10.00Mextra
Zip Ethnic$10.00Mextra
Zip$10.00Mextra
Key Coding$2.00Mextra
Run Charge$8.00Mextra
———- SUMMARY DESCRIPTION ———-
Wiland direct members can apply their models to Hammacher Schlemmer names to connect with their ideal customer type for the highest rate of response.
39% male, 56% female; average age 65.
Average unit of sale $135.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO HAMMACHER SCHLEMMER NAMES TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE.
NAMES SELECTED FROM A CLIENT
S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
WILAND MODELS AVAILABLE INCLUDE: BEST DONOR, COMPREHENSIVE RESPONSE, LONG-TERM VALUE AND SOURCE COMPOSITE.
HAMMACHER SCHLEMMER IS FAMOUS FOR INTRODUCING NEW AND INNOVATIVE PRODUCTS THAT SOLVE EVERYDAY PROBLEMS OR ENHANCE THEIR CUSTOMER’S LIFESTYLE. HAMMACHER SCHLEMMER CUSTOMERS ARE ENTHUSIASTIC MAIL ORDER SHOPPERS WHO SPEND AN AVERAGE OF 135.00 PER ORDER.
AVERAGE HOUSEHOLD INCOME OF $120,000.00

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
5% Space Ads
95% Direct MailCatalog

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Pressure Sensitive Labels$7.50extra
Mag Tape$25.00fee
E-mail$60.00fee
FTP$60.00fee