Hammacher Schlemmer Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,070,698 *$120.00
Universe for modeled selections 1,070,698 +40.00
30 day Buyers 41,375 +37.00
   3 month Buyers 122,134 +31.00
   6 month Buyers 221,329 +16.00
   12 month Buyers 606,327 +11.00
Products:
Electronics (3 Months): 59,715 +31.00
   6 months 76,980 +16.00
   12 months 102,297 +11.00
Apparel (3 months) 58,625 +31.00
   6 months 78,774 +16.00
   12 month 111,159 +11.00
Home Decor & Furniture (3 months) 38,163 +31.00
   6 months 56,069 +16.00
   12 months 86,443 +11.00
Travel (3 months) 15,961 +31.00
   6 months 21,159 +16.00
   12 months 28,541 +11.00
Pers. Care (3 months) 103,085 +31.00
   6 months 145,154 +16.00
   12 months 212,811 +11.00
Children’s Merch. (3 months) 84,654 +31.00
   6 months 102,451 +16.00
   12 months 120,783 +11.00
Pets (3 month) 13,460 +31.00
   6 months 17,087 +16.00
   12 months 23,158 +11.00
Home Main. (3 months) 34,377 +31.00
   6 months 47,912 +16.00
   12 months 67,946 +11.00
Hoilday (3 months) 38,371 +31.00
   6 months 48,282 +16.00
   12 months 51,599 +11.00
Stationery (3 months) 14,574 +31.00
   6 months 17,195 +16.00
   12 months 20,200 +11.00
Auto (3 months) 28,238 +31.00
   6 months 35,610 +16.00
   12 months 46,277 +11.00
Collectible (3 months) 1,570 +31.00
   6 months 1,781 +16.00
   12 months 2,150 +11.00
Image (3 months) 2,902 +31.00
   6 months 4,373 +16.00
   12 months 5,433 +11.00
Patio (3 months) 38,853 +31.00
   6 months 46,869 +16.00
   12 months 58,797 +11.00

(*) Fundraisers, 70.00/M; publishers/insurance/membership, 70.00/M.
Net name arrangement (50,000 minimum), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+buyers $41.00 M extra
50.00+buyers $26.00 M extra
75.00+buyers $31.00 M extra
3 Month Hotline $31.00 M extra
6 Month Hotline $16.00 M extra
Cash Buyers $11.00 M extra
Credit Card Buyers $11.00 M extra
Database Z24 $22.00 M extra
Gender/Sex $11.00 M extra
Monthly Hotline $37.00 M extra
Multi Buyers $11.00 M extra
Product $21.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip Ethnic $10.00 M extra
Zip $10.00 M extra
Key Coding $2.00 M extra
Run Charge $8.00 M extra
———- SUMMARY DESCRIPTION ———-
Wiland direct members can apply their models to Hammacher Schlemmer names to connect with their ideal customer type for the highest rate of response.
39% male, 56% female; average age 65.
Average unit of sale $135.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO HAMMACHER SCHLEMMER NAMES TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE.
NAMES SELECTED FROM A CLIENT
S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
WILAND MODELS AVAILABLE INCLUDE: BEST DONOR, COMPREHENSIVE RESPONSE, LONG-TERM VALUE AND SOURCE COMPOSITE.
HAMMACHER SCHLEMMER IS FAMOUS FOR INTRODUCING NEW AND INNOVATIVE PRODUCTS THAT SOLVE EVERYDAY PROBLEMS OR ENHANCE THEIR CUSTOMER’S LIFESTYLE. HAMMACHER SCHLEMMER CUSTOMERS ARE ENTHUSIASTIC MAIL ORDER SHOPPERS WHO SPEND AN AVERAGE OF 135.00 PER ORDER.
AVERAGE HOUSEHOLD INCOME OF $120,000.00

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
5% Space Ads
95% Direct Mail Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $7.50 extra
Mag Tape $25.00 fee
E-mail $60.00 fee
FTP $60.00 fee