Hanna Andersson Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jun 7, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 452,800 *$120.00
3 month buyers 105,933 +22.00
   6 month buyers 183,964 +17.00
   12 month buyers 312,262 +12.00
   24 month buyers 453,800 $120.00

(*) Fundraiser/publishing/non-catalogers, 65.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Genesis Product $8.00 M extra
Genesis Demographics $7.00 M extra
Genesis Premium Demographic – Ethnic $10.00 M extra
Genesis Premium Demographic – Religion $10.00 M extra
100.00+ $37.00 M extra
150.00+ $42.00 M extra
25.00+ $21.00 M extra
50.00+ $26.00 M extra
75.00+ $32.00 M extra
12 Month Hotline $12.00 M extra
3 Month Hotline $22.00 M extra
6 Month Hotline $17.00 M extra
Key Coding $3.50 M extra
Run Charge $9.00 M extra
Product Attributes Fee (50.00 Flat Minimum) $8.00 M extra
Demographic & Lifestyle Attributes (50,00 Flat Minimum) $7.00 M extra
Omit Housefile $50.00 fee
———- SUMMARY DESCRIPTION ———-
Buyers of apparel and accessories in sizes from newborn, toddlers, kids, ‘tweens and adult. In addition, unique gift ideas for any occasion are available.
90% female; average age 38.
Average unit of sale $120.

———- DATACARD DESCRIPTION ———-
IN BUSINESS FOR OVER 25 YEARS, HANNA’S SWEDISH UPBRINGING INSPIRES HER LOVE OF HAPPY COLORS, COMFY FABRICS AND EXCLUSIVE PRINTS – AS WELL AS HER DEDICATION TO THE VERY BEST PERSONAL CUSTOMER SERVICE. AND “HANNAS” ARE FAMOUS FOR STURDY EUROPEAN QUALITY THAT LASTS AND LASTS! MANY OF THE ITEMS IN THE CATALOG CARRY THE OKO-TEX STANDARD 100 SEAL – THIS ECOLOGICAL CERTIFICATION IS HIGHLY RESPECTED AND WELL KNOWN THROUGHOUT EUROPE AND IS A FURTHER TESTAMENT TO HANNA’S COMMITMENT TO NOTHING BUT THE BEST.
GENESIS ENHANCED SELECTS: WHAT IS GENESIS? GENESIS POWERED BY DATALOGIX USES AGGREGATED TRANSACTIONAL DATA AND DEMOGRAPHIC ATTRIBUTES TO PROVIDE MAILERS THE MOST SELECTABLE LIST UNIVERSE ON THE MARKET, ALL AT THE INDIVIDUAL LIST LEVEL! FORMERLY ALEXA, AND NOW REBUILT AS GENESIS WITH THE DEEP TRANSACTIONAL DATA SET OF DATALOGIX, GENESIS OFFERS NUMEROUS RFMP SELECTS, AS WELL AS A COMPREHENSIVE DEMOGRAPHIC SELECTIONS. CALL TO INQUIRE HOW GENESIS ENHANCED SELECTS CAN WORK FOR YOU. (GENESIS SELECTIONS ARE AVAILABLE FOR ANY DATALOGIX PARTICIPANT. GENESIS DEMOGRAPHIC SELECTIONS ARE AVAILABLE TO ANY MAILER. )
GENESIS PRICING FOR DATALOGIX PARTICIPANTS:
GENESIS SELECTS ARE AVAILABLE TO DATALOGIX PARTICIPANTS. THE DATALOGIX IS ACTUAL TRANSACTIONAL DATA INCLUDING RECENCY OF PURCHASE, FREQUENCY, MONETARY, AND PRODUCT CATEGORIES/SUBCATEGORIES.
-GENESIS PRODUCT ATTRIBUTES FEE – $8/M WITH $50/L MINIMUM (USAGE ALLOWED BY DATALOGIX PARTICIPANTS ONLY)
-GENESIS DEMOGRAPHICS & LIFESTYLE ATTRIBUTES – $7/M EACH WITH $50/L MINIMUM; THESE SELECTIONS ARE AVAILABLE TO ANY MAILERS.
-OMIT HOUSEFILE – $50/L
GENESIS DEMOGRAPHIC PRICING FOR NON DATALOGIX USERS:
DEMOGRAPHIC ATTRIBUTES ARE AVAILABLE FOR ANY MAILER
$12/M FOR ONE DEMOGRAPHIC
$15/M FOR TWO DEMOGRAPHICS
$20/M FOR THREE DEMOGRAPHICS
AVERAGE INCOME: $100,000.00
COLLEGE EDUCATED 85%
MARRIED 94%

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee