Hanna Andersson Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jun 7, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe452,800*$120.00
3 month buyers105,933+22.00
   6 month buyers183,964+17.00
   12 month buyers312,262+12.00
   24 month buyers453,800$120.00

(*) Fundraiser/publishing/non-catalogers, 65.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Genesis Product$8.00Mextra
Genesis Demographics$7.00Mextra
Genesis Premium Demographic – Ethnic$10.00Mextra
Genesis Premium Demographic – Religion$10.00Mextra
100.00+$37.00Mextra
150.00+$42.00Mextra
25.00+$21.00Mextra
50.00+$26.00Mextra
75.00+$32.00Mextra
12 Month Hotline$12.00Mextra
3 Month Hotline$22.00Mextra
6 Month Hotline$17.00Mextra
Key Coding$3.50Mextra
Run Charge$9.00Mextra
Product Attributes Fee (50.00 Flat Minimum)$8.00Mextra
Demographic & Lifestyle Attributes (50,00 Flat Minimum)$7.00Mextra
Omit Housefile$50.00fee
———- SUMMARY DESCRIPTION ———-
Buyers of apparel and accessories in sizes from newborn, toddlers, kids, ‘tweens and adult. In addition, unique gift ideas for any occasion are available.
90% female; average age 38.
Average unit of sale $120.

———- DATACARD DESCRIPTION ———-
IN BUSINESS FOR OVER 25 YEARS, HANNA’S SWEDISH UPBRINGING INSPIRES HER LOVE OF HAPPY COLORS, COMFY FABRICS AND EXCLUSIVE PRINTS – AS WELL AS HER DEDICATION TO THE VERY BEST PERSONAL CUSTOMER SERVICE. AND “HANNAS” ARE FAMOUS FOR STURDY EUROPEAN QUALITY THAT LASTS AND LASTS! MANY OF THE ITEMS IN THE CATALOG CARRY THE OKO-TEX STANDARD 100 SEAL – THIS ECOLOGICAL CERTIFICATION IS HIGHLY RESPECTED AND WELL KNOWN THROUGHOUT EUROPE AND IS A FURTHER TESTAMENT TO HANNA’S COMMITMENT TO NOTHING BUT THE BEST.
GENESIS ENHANCED SELECTS: WHAT IS GENESIS? GENESIS POWERED BY DATALOGIX USES AGGREGATED TRANSACTIONAL DATA AND DEMOGRAPHIC ATTRIBUTES TO PROVIDE MAILERS THE MOST SELECTABLE LIST UNIVERSE ON THE MARKET, ALL AT THE INDIVIDUAL LIST LEVEL! FORMERLY ALEXA, AND NOW REBUILT AS GENESIS WITH THE DEEP TRANSACTIONAL DATA SET OF DATALOGIX, GENESIS OFFERS NUMEROUS RFMP SELECTS, AS WELL AS A COMPREHENSIVE DEMOGRAPHIC SELECTIONS. CALL TO INQUIRE HOW GENESIS ENHANCED SELECTS CAN WORK FOR YOU. (GENESIS SELECTIONS ARE AVAILABLE FOR ANY DATALOGIX PARTICIPANT. GENESIS DEMOGRAPHIC SELECTIONS ARE AVAILABLE TO ANY MAILER. )
GENESIS PRICING FOR DATALOGIX PARTICIPANTS:
GENESIS SELECTS ARE AVAILABLE TO DATALOGIX PARTICIPANTS. THE DATALOGIX IS ACTUAL TRANSACTIONAL DATA INCLUDING RECENCY OF PURCHASE, FREQUENCY, MONETARY, AND PRODUCT CATEGORIES/SUBCATEGORIES.
-GENESIS PRODUCT ATTRIBUTES FEE – $8/M WITH $50/L MINIMUM (USAGE ALLOWED BY DATALOGIX PARTICIPANTS ONLY)
-GENESIS DEMOGRAPHICS & LIFESTYLE ATTRIBUTES – $7/M EACH WITH $50/L MINIMUM; THESE SELECTIONS ARE AVAILABLE TO ANY MAILERS.
-OMIT HOUSEFILE – $50/L
GENESIS DEMOGRAPHIC PRICING FOR NON DATALOGIX USERS:
DEMOGRAPHIC ATTRIBUTES ARE AVAILABLE FOR ANY MAILER
$12/M FOR ONE DEMOGRAPHIC
$15/M FOR TWO DEMOGRAPHICS
$20/M FOR THREE DEMOGRAPHICS
AVERAGE INCOME: $100,000.00
COLLEGE EDUCATED 85%
MARRIED 94%

SRDS Classification
USAConsumer544Fashions-Clothing

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$60.00fee