Hanna Andersson

———- SRDS UPDATED/CONFIRMED ———-
Aug 17, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe456,644*$120.00
3 month buyers90,562+22.00
   6 month buyers127,350+17.00
   12 month buyers309,291+12.00
   24 month buyers456,644$120.00
12 month buyer:
   Adult buyers31,163+12.00
   Baby/toddlers buyers84,645+12.00
   Gift giver60,502+12.00
   Kids boys buyers73,743+12.00
   Kids girls buyers153,444+12.00
   Kids unisex buyers174,440+12.00

(*) Fundraising/publishing/non-catalogers, 65.00/M; food/gift, 65.00/M.
Net name arrangement, plus 8.00/M running charges

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$37.00Mextra
150.00+ Buyers$42.00Mextra
25.00+ Buyers$21.00Mextra
50.00+ Buyers$26.00Mextra
75.00+ Buyers$32.00Mextra
12 Month Hotline$12.00Mextra
3 Month Hotline$22.00Mextra
6 Month Hotline$17.00Mextra
Key Coding$3.50Mextra
Running Charge$9.00Mextra
SCF$9.00Mextra
State$9.00Mextra
Z24 Fee$22.00Mextra
Zip$9.00Mextra
Product$16.00Mextra
———- SUMMARY DESCRIPTION ———-
Hanna Andersson catalog shoppers look for the silky softness and durability of Hanna’s Swedish cotton.
90% female; average age 38.
Average unit of sale $120.

———- DATACARD DESCRIPTION ———-
HANNA ANDERSSON CONSUMERS EXPECT TO BE TRANSPORTED INTO A LIGHT, BRIGHT WORLD OF APPAREL AND ACCESSORIES IN SIZES FROM NEWBORN, TODDLERS, KIDS, ‘TWEENS AND ADULT. IN ADDITION, UNIQUE GIFT IDEAS FOR ANY OCCASION ARE AVAILABLE.
IN BUSINESS FOR OVER 25 YEARS, HANNA’S SWEDISH UPBRINGING INSPIRES HER LOVE OF HAPPY COLORS, COMFY FABRICS AND EXCLUSIVE PRINTS – AS WELL AS HER DEDICATION TO THE VERY BEST PERSONAL CUSTOMER SERVICE. AND “HANNAS” ARE FAMOUS FOR STURDY EUROPEAN QUALITY THAT LASTS AND LASTS! MANY OF THE ITEMS IN THE CATALOG CARRY THE OKO-TEX STANDARD 100 SEAL – THIS ECOLOGICAL CERTIFICATION IS HIGHLY RESPECTED AND WELL KNOWN THROUGHOUT EUROPE AND IS A FURTHER TESTAMENT TO HANNA’S COMMITMENT TO NOTHING BUT THE BEST.
AVERAGE HOUSEHOLD INCOME $100,000
WOMEN 90%; COLLEGE EDUCATED, 85%; MARRIED, 94%

SRDS Classification
USAConsumer544Fashions-Clothing

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$60.00fee