Hanna Andersson

———- SRDS UPDATED/CONFIRMED ———-
Aug 17, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 456,644 *$120.00
3 month buyers 90,562 +22.00
   6 month buyers 127,350 +17.00
   12 month buyers 309,291 +12.00
   24 month buyers 456,644 $120.00
12 month buyer:
   Adult buyers 31,163 +12.00
   Baby/toddlers buyers 84,645 +12.00
   Gift giver 60,502 +12.00
   Kids boys buyers 73,743 +12.00
   Kids girls buyers 153,444 +12.00
   Kids unisex buyers 174,440 +12.00

(*) Fundraising/publishing/non-catalogers, 65.00/M; food/gift, 65.00/M.
Net name arrangement, plus 8.00/M running charges

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $37.00 M extra
150.00+ Buyers $42.00 M extra
25.00+ Buyers $21.00 M extra
50.00+ Buyers $26.00 M extra
75.00+ Buyers $32.00 M extra
12 Month Hotline $12.00 M extra
3 Month Hotline $22.00 M extra
6 Month Hotline $17.00 M extra
Key Coding $3.50 M extra
Running Charge $9.00 M extra
SCF $9.00 M extra
State $9.00 M extra
Z24 Fee $22.00 M extra
Zip $9.00 M extra
Product $16.00 M extra
———- SUMMARY DESCRIPTION ———-
Hanna Andersson catalog shoppers look for the silky softness and durability of Hanna’s Swedish cotton.
90% female; average age 38.
Average unit of sale $120.

———- DATACARD DESCRIPTION ———-
HANNA ANDERSSON CONSUMERS EXPECT TO BE TRANSPORTED INTO A LIGHT, BRIGHT WORLD OF APPAREL AND ACCESSORIES IN SIZES FROM NEWBORN, TODDLERS, KIDS, ‘TWEENS AND ADULT. IN ADDITION, UNIQUE GIFT IDEAS FOR ANY OCCASION ARE AVAILABLE.
IN BUSINESS FOR OVER 25 YEARS, HANNA’S SWEDISH UPBRINGING INSPIRES HER LOVE OF HAPPY COLORS, COMFY FABRICS AND EXCLUSIVE PRINTS – AS WELL AS HER DEDICATION TO THE VERY BEST PERSONAL CUSTOMER SERVICE. AND “HANNAS” ARE FAMOUS FOR STURDY EUROPEAN QUALITY THAT LASTS AND LASTS! MANY OF THE ITEMS IN THE CATALOG CARRY THE OKO-TEX STANDARD 100 SEAL – THIS ECOLOGICAL CERTIFICATION IS HIGHLY RESPECTED AND WELL KNOWN THROUGHOUT EUROPE AND IS A FURTHER TESTAMENT TO HANNA’S COMMITMENT TO NOTHING BUT THE BEST.
AVERAGE HOUSEHOLD INCOME $100,000
WOMEN 90%; COLLEGE EDUCATED, 85%; MARRIED, 94%

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee