Hanover Direct Corporate Database

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 8,000.

Selections Counts Price per/M
Universe 1,198,044 *$95.00
30 Day hotline buyers 50,115 $115.00
3 month buyers 154,346 $110.00
6 month buyers 297,364 $105.00
12 month buyers 626,086 $100.00

(*) Fundraisers/publishers, 70.00/M.
Net name arrangement negotiable based on reciprocity and annual volume usage.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
25.00+ Buyers $10.00 M extra
50.00+ Buyers $27.00 M extra
Alexa Enhancement $11.00 M extra
Alexa Member $8.00 M extra
Credit Card Buyers $10.00 M extra
Ethnic/Ethnicity $10.00 M extra
Gender $5.00 M extra
Mail Order Buyers $15.00 M extra
Multi-buyers $10.00 M extra
Religion/Religious $10.00 M extra
SCF $5.00 M extra
State $5.00 M extra
Subs By Category $15.00 M extra
Z24 Ethnicity $10.00 M extra
Zip $5.00 M extra
Key Coding $3.00 M extra
———- SUMMARY DESCRIPTION ———-
Database of responsive buyers from the Hanover Direct family of catalogs in one unified database.
10% male, 85% female; average age 50.
Average unit of sale $100.

———- DATACARD DESCRIPTION ———-
ALEXA & Z-24 ENHANCED AND CIRCBASE DATA IS AVAILABLE.
THE HANOVER DIRECT CORPORATE DATABASE HAS ARRIVED. REACH THE RESPONSE BUYERS FROM THE HANOVER DIRECT FAMILY CATALOGS IN ONE UNIFIED DATABASE. ENHANCED WITH DEMOGRAPHIC & PSYCHOGRAPHIC OVERLAYS, THIS DATABASE PROVIDES THE MOST RESPONSIVE BUYERS ON THE MARKET.
HHI: $50,000+
THE HANOVER DIRECT CORPORATE DATABASE INCLUDES THE FOLLOWING PROPERTIES: THE COMPANY STORE, DOMESTICATIONS, INTERNATIONAL MALE, SILHOUETTES AND UNDERGEAR.

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee