Hanover Direct Corporate Database

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 8,000.

SelectionsCountsPrice per/M
Universe1,198,044*$95.00
30 Day hotline buyers50,115$115.00
3 month buyers154,346$110.00
6 month buyers297,364$105.00
12 month buyers626,086$100.00

(*) Fundraisers/publishers, 70.00/M.
Net name arrangement negotiable based on reciprocity and annual volume usage.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
25.00+ Buyers$10.00Mextra
50.00+ Buyers$27.00Mextra
Alexa Enhancement$11.00Mextra
Alexa Member$8.00Mextra
Credit Card Buyers$10.00Mextra
Ethnic/Ethnicity$10.00Mextra
Gender$5.00Mextra
Mail Order Buyers$15.00Mextra
Multi-buyers$10.00Mextra
Religion/Religious$10.00Mextra
SCF$5.00Mextra
State$5.00Mextra
Subs By Category$15.00Mextra
Z24 Ethnicity$10.00Mextra
Zip$5.00Mextra
Key Coding$3.00Mextra
———- SUMMARY DESCRIPTION ———-
Database of responsive buyers from the Hanover Direct family of catalogs in one unified database.
10% male, 85% female; average age 50.
Average unit of sale $100.

———- DATACARD DESCRIPTION ———-
ALEXA & Z-24 ENHANCED AND CIRCBASE DATA IS AVAILABLE.
THE HANOVER DIRECT CORPORATE DATABASE HAS ARRIVED. REACH THE RESPONSE BUYERS FROM THE HANOVER DIRECT FAMILY CATALOGS IN ONE UNIFIED DATABASE. ENHANCED WITH DEMOGRAPHIC & PSYCHOGRAPHIC OVERLAYS, THIS DATABASE PROVIDES THE MOST RESPONSIVE BUYERS ON THE MARKET.
HHI: $50,000+
THE HANOVER DIRECT CORPORATE DATABASE INCLUDES THE FOLLOWING PROPERTIES: THE COMPANY STORE, DOMESTICATIONS, INTERNATIONAL MALE, SILHOUETTES AND UNDERGEAR.

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$55.00fee