Harlequin Continuity Masterfile – Wiland Models

———- SRDS UPDATED/CONFIRMED ———-
Mar 10, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Apr 2013
Minimum order 10,000.

Selections Counts Price per/M
Total list 3,300,000 $80.00

Net name arrangement (50,000 minimum), 85% plus 10.00/M run charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Age $5.00 M extra
Gender $5.00 M extra
Income $5.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Scoring Fee (500.00 Min) $30.00 M extra
———- SUMMARY DESCRIPTION ———-
Members, cancels and intros to Harlequin Continuity Clubs are now included in the Wiland Models.
5% male, 85% female; average age 58.
Average unit of sale $30.

———- DATACARD DESCRIPTION ———-
THE HARLEQUIN CONTINUITY MASTERFILE IS COMPRISED OF ACTIVE AND FORMER MEMBERS FROM THE HARLEQUIN ROMANCE CONTINUITY SERIES, LOVE INSPIRED, SUSPENSE MASTERFILE AND THE LARGE PRINT CLUBS.
HARLEQUIN’S MEMBERS ARE BUYERS, WHO ENJOY THE CONVENIENCE OF SHOPPING FROM THEIR HOMES. THEY ARE AVID READERS, BUYING A MINIMUM OF 4 NEW NOVELS EACH MONTH.
CONTRIBUTORS TO THE WILAND DIRECT DATABASE CAN APPLY THE TOP DECILES OF THEIR PROSPECT MODELS TO THIS ROBUST DATABASE FOR NEW TESTING OR EXPANSION USAGE OPPORTUNITIES.

SRDS Classification
USA Consumer 515 Book Buyers-Consumer

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $80.00 fee
FTP $75.00 fee