Harlequin Continuity Masterfile – Wiland Models

———- SRDS UPDATED/CONFIRMED ———-
Mar 10, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Apr 2013
Minimum order 10,000.

SelectionsCountsPrice per/M
Total list3,300,000$80.00

Net name arrangement (50,000 minimum), 85% plus 10.00/M run charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Age$5.00Mextra
Gender$5.00Mextra
Income$5.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Scoring Fee (500.00 Min)$30.00Mextra
———- SUMMARY DESCRIPTION ———-
Members, cancels and intros to Harlequin Continuity Clubs are now included in the Wiland Models.
5% male, 85% female; average age 58.
Average unit of sale $30.

———- DATACARD DESCRIPTION ———-
THE HARLEQUIN CONTINUITY MASTERFILE IS COMPRISED OF ACTIVE AND FORMER MEMBERS FROM THE HARLEQUIN ROMANCE CONTINUITY SERIES, LOVE INSPIRED, SUSPENSE MASTERFILE AND THE LARGE PRINT CLUBS.
HARLEQUIN’S MEMBERS ARE BUYERS, WHO ENJOY THE CONVENIENCE OF SHOPPING FROM THEIR HOMES. THEY ARE AVID READERS, BUYING A MINIMUM OF 4 NEW NOVELS EACH MONTH.
CONTRIBUTORS TO THE WILAND DIRECT DATABASE CAN APPLY THE TOP DECILES OF THEIR PROSPECT MODELS TO THIS ROBUST DATABASE FOR NEW TESTING OR EXPANSION USAGE OPPORTUNITIES.

SRDS Classification
USAConsumer515Book Buyers-Consumer

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$80.00fee
FTP$75.00fee