Harriet Carter Catalog Buyers

———- SRDS UPDATED/CONFIRMED ———-
May 31, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Universe 2,366,170 *$105.00
   1 month buyers 129,033 +20.00
   3 month buyers 368,856 +15.00
   6 month buyers 612,862 +10.00
   12 month buyers 1,334,880 +5.00
12 month product:
   Household functional 952,797 +10.00
   Household decorative 284,612 +10.00
   Humorous/gag/novelty 91,777 +10.00
   Collectibles 5,856 +10.00
   Men’s gifts 180,543 +10.00
   Music/musical 14,056 +10.00
   Beauty/personal appearance 133,722 +10.00
   Books/videos 208,010 +10.00
   Outdoor/gardening/nature 261,894 +10.00
   Cooking/kitchen 382,082 +10.00
   As seen on TV 460,817 +10.00
   Military/patriotic 7,007 +10.00
   Pets/animals 127,929 +10.00
   Diet & exercise 64,439 +10.00
   Jewelry 92,027 +10.00
   Children’s items 107,532 +10.00
   Sports/recreation 14,441 +10.00
   Puzzles/games/hobbies 88,689 +10.00
   Home office/computer 88,338 +10.00
   Apparel & fashion 438,573 +10.00
   Holiday 60,218 +10.00
   Healthcare/therapeutic 483,063 +10.00
   Religious/memorials 16,900 +10.00
   Bed & bath 138,254 +10.00

(*) Fundraiser/publisher rate, 75.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
12 Month Internet Buyers $40.00 M extra
10.00+ Buyers $5.00 M extra
100.00+ Buyers $40.00 M extra
20.00+ Buyers $10.00 M extra
30.00+ Buyers $15.00 M extra
40.00+ Buyers $20.00 M extra
50.00+ Buyers $25.00 M extra
75.00+ Buyers $30.00 M extra
1 Month Hotline $20.00 M extra
12 Month Hotline $5.00 M extra
3 Month Hotline $15.00 M extra
6 Month Hotline $10.00 M extra
Credit Card/Cash $10.00 M extra
Donor/Contributor $15.00 M extra
Dwelling Size/Type $15.00 M extra
Internet Buyers $40.00 M extra
Length Of Residence $15.00 M extra
Multi-buyers $10.00 M extra
Nielsen $15.00 M extra
Number Of Address Lines $15.00 M extra
Product $10.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Total Purchase Dollars $15.00 M extra
Gender $8.00 M extra
Key Coding
Run Charge $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Distinctive gifts and helpful products for your home and garden.
20% male, 80% female; average age 45.
Average unit of sale $46.

———- DATACARD DESCRIPTION ———-
SINCE 1958, HARRIET CARTER HAS BEEN A PREMIER PROVIDER OF DISTINCTIVE GIFTS AND HELPFUL PRODUCTS FOR YOUR HOME AND GARDEN. PRODUCT CATEGORIES INCLUDE HOUSEHOLD HELPERS, ORGANIZERS, HOME DECOR, KITCHEN, BED & BATH, APPAREL, HOLIDAY, CHILDREN’S MERCHANDISE, COLLECTIBLES, HEALTH & BEAUTY, ENTERTAINMENT, LAWN & GARDEN AND PET. HARRIET CARTER CATALOG AND INTERNET BUYERS ARE HIGHLY RESPONSIVE, MATURE CUSTOMERS.
AVERAGE INCOME: 70,000

SRDS Classification
USA Consumer 558 Home & Home Service

———- LIST SOURCE ———-

Source Note
Direct Response Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $7.00 M extra
Mag Tape $40.00 fee
Diskette $75.00 fee
E-mail $50.00 fee
Cartridge $50.00 fee