Harry & David Combined Masterfile Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jul 27, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 2,774,130 *$105.00
1 month buyers 64,577 +27.00
   3 month buyers 204,195 +22.00
   6 month buyers 430,632 +17.00
   12 month buyers 1,743,061 +12.00
12 month business buyers 52,477 +12.00

(*) Fundraiser/publishing, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
25.00+ Buyers $17.00 M extra
50.00+ Buyers $27.00 M extra
75.00+ Buyers $37.00 M extra
100.00+ Buyers $42.00 M extra
1 Month Buyers $27.00 M extra
3 Month Buyers $22.00 M extra
6 Month Buyers $17.00 M extra
12 Month Hotline $12.00 M extra
Gender $11.00 M extra
SCF $7.00 M extra
State $7.00 M extra
Years At Residence $12.00 M extra
Zip $7.00 M extra
Dwelling Type $12.00 M extra
Home Owner $12.00 M extra
Lifestyle $12.00 M extra
Personal Use $11.00 M extra
Product $17.00 M extra
Internet $11.00 M extra
Genesis RFM & Product: 1month $8.00 M extra
3 Month $8.00 M extra
6 Month $8.00 M extra
12 Month $8.00 M extra
Women’s Apparel $8.00 M extra
Men’s Apparel $8.00 M extra
Children’s Apparel $8.00 M extra
Home Decor $8.00 M extra
Pets $8.00 M extra
Gits/Collectibles $8.00 M extra
Garden $8.00 M extra
Shoes $8.00 M extra
Plus Size $8.00 M extra
Presence Of Children: 0-2 $8.00 M extra
3-5 $8.00 M extra
6-10 $8.00 M extra
11-15 $8.00 M extra
16-17 $8.00 M extra
Age: 18-24 $8.00 M extra
25-34 $8.00 M extra
35-44 $8.00 M extra
45-54 $8.00 M extra
55-64 $8.00 M extra
65-74 $8.00 M extra
75+ $8.00 M extra
Income: 0-19K $8.00 M extra
20-49K $8.00 M extra
50-74K $8.00 M extra
75-100K $8.00 M extra
101-149K $8.00 M extra
150-199K $8.00 M extra
200K+ $8.00 M extra
———- SUMMARY DESCRIPTION ———-
Harry & David is a participating member in Genesis.
25% male, 56% female; average age 51.
Average unit of sale $140.

———- DATACARD DESCRIPTION ———-
HARRY & DAVID CATALOG BUYERS DON’T THINK TWICE ABOUT THE COST OF A QUALITY GIFT. WITH A $125 AVERAGE UNIT OF SALE, THESE GIFT GIVERS ARE THE CLASSIC MAIL ORDER BUYERS. OVER 70% ARE MULTIBUYERS WHICH PROVES THEIR DIRECT MAIL RESPONSIVENESS.
AVERAGE INCOME: $90,000.00

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail
Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $80.00 fee
Diskette $75.00 fee
CD ROM $60.00 fee