Harry & David Combined Masterfile Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jul 27, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe2,774,130*$105.00
1 month buyers64,577+27.00
   3 month buyers204,195+22.00
   6 month buyers430,632+17.00
   12 month buyers1,743,061+12.00
12 month business buyers52,477+12.00

(*) Fundraiser/publishing, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
25.00+ Buyers$17.00Mextra
50.00+ Buyers$27.00Mextra
75.00+ Buyers$37.00Mextra
100.00+ Buyers$42.00Mextra
1 Month Buyers$27.00Mextra
3 Month Buyers$22.00Mextra
6 Month Buyers$17.00Mextra
12 Month Hotline$12.00Mextra
Gender$11.00Mextra
SCF$7.00Mextra
State$7.00Mextra
Years At Residence$12.00Mextra
Zip$7.00Mextra
Dwelling Type$12.00Mextra
Home Owner$12.00Mextra
Lifestyle$12.00Mextra
Personal Use$11.00Mextra
Product$17.00Mextra
Internet$11.00Mextra
Genesis RFM & Product: 1month$8.00Mextra
3 Month$8.00Mextra
6 Month$8.00Mextra
12 Month$8.00Mextra
Women’s Apparel$8.00Mextra
Men’s Apparel$8.00Mextra
Children’s Apparel$8.00Mextra
Home Decor$8.00Mextra
Pets$8.00Mextra
Gits/Collectibles$8.00Mextra
Garden$8.00Mextra
Shoes$8.00Mextra
Plus Size$8.00Mextra
Presence Of Children: 0-2$8.00Mextra
3-5$8.00Mextra
6-10$8.00Mextra
11-15$8.00Mextra
16-17$8.00Mextra
Age: 18-24$8.00Mextra
25-34$8.00Mextra
35-44$8.00Mextra
45-54$8.00Mextra
55-64$8.00Mextra
65-74$8.00Mextra
75+$8.00Mextra
Income: 0-19K$8.00Mextra
20-49K$8.00Mextra
50-74K$8.00Mextra
75-100K$8.00Mextra
101-149K$8.00Mextra
150-199K$8.00Mextra
200K+$8.00Mextra
———- SUMMARY DESCRIPTION ———-
Harry & David is a participating member in Genesis.
25% male, 56% female; average age 51.
Average unit of sale $140.

———- DATACARD DESCRIPTION ———-
HARRY & DAVID CATALOG BUYERS DON’T THINK TWICE ABOUT THE COST OF A QUALITY GIFT. WITH A $125 AVERAGE UNIT OF SALE, THESE GIFT GIVERS ARE THE CLASSIC MAIL ORDER BUYERS. OVER 70% ARE MULTIBUYERS WHICH PROVES THEIR DIRECT MAIL RESPONSIVENESS.
AVERAGE INCOME: $90,000.00

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct Mail
Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$80.00fee
Diskette$75.00fee
CD ROM$60.00fee