Harry & David Happiness Delivered

———- SRDS UPDATED/CONFIRMED ———-
Jul 9, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Sep 2012
Minimum order 350.00 or 7,500.

Selections Counts Price per/M
Total list 3,194,804 *$105.00
Last 12 months 1,760,486 +12.00
   6 months 297,190 +17.00
   3 months 120,143 +22.00
1 month buyers 48,571 +27.00
12 month business buyers 161,546 +12.00
12 month buyers at business address 122,103 $127.00

(*) Special fundraising base rate/publishing base rate, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M run charges

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
SCF $7.00 M extra
State $7.00 M extra
Zip $7.00 M extra
Gift Givers $7.00 M extra
Personal Use $7.00 M extra
Gender $11.00 M extra
Age $12.00 M extra
Age Of Children $12.00 M extra
Coa $12.00 M extra
Dwelling Type $12.00 M extra
Home Owner $12.00 M extra
Income Select $12.00 M extra
Last Purchase $12.00 M extra
Length Of Residence $12.00 M extra
Lifestyle Select $12.00 M extra
Multis $12.00 M extra
Product $17.00 M extra
25.00+ Buyers $17.00 M extra
50.00+ Buyers $27.00 M extra
75.00+ Buyers $37.00 M extra
100.00 + Buyers $42.00 M extra
Reuse (1,000 Min.) $1,000.00 M extra
Additional Selects:
Bakery
Candy
Fruit Gifts
Gift Plants
Gourmet Snacks
Home Decor
Meats/Seafood
Of The Month Clubs
Specialty Gifts
Wine Gifts
Coa’s
Internet Buyers At Postal Address
Alexa Enhancements
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Harry and David catalog buyers.
25% male, 56% female; average age 51.
Average unit of sale $140.

———- DATACARD DESCRIPTION ———-
HARRY AND DAVID BEGAN OFFERING PEARS AS CHRISTMAS GIFTS BY MAIL IN THE 1930’S, WHICH STARTED THE TRADITION OF GROWING AND DISTRIBUTING LEGENDARY FRUIT AND FOOD PRODUCTS THAT ATTRACT ONE OF THE MOST LOYAL CUSTOMER BASES IN DIRECT MARKETING. HARRY AND DAVID CATALOG BUYERS DON’T THINK TWICE ABOUT THE COST OF A QUALITY GIFT. WITH A 125.00 AVERAGE UNIT OF SALE, THESE GIFT GIVERS ARE CLASSIC MAIL ORDER BUYERS; OVER 70% ARE MULTIBUYERS WHICH PROVES THEIR DIRECT MAIL RESPONSIVENESS. THE HARRY AND DAVID LIST WORKS FOR FUNDRAISERS, HOUSEWARE CATALOGS, GIFT AND FASHION CATALOGS, SUBSCRIPTION OFFERS, AND COLLECTIBLES.

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cheshire Labels, 4-up
Pressure Sensitive Labels $7.50 M extra
Mag Tape $25.00 fee
Diskette $25.00 fee
CD-Rom $25.00 fee
E-mail $60.00 fee
FTP $60.00 fee