Harry & David Happiness Delivered

———- SRDS UPDATED/CONFIRMED ———-
Jul 9, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Sep 2012
Minimum order 350.00 or 7,500.

SelectionsCountsPrice per/M
Total list3,194,804*$105.00
Last 12 months1,760,486+12.00
   6 months297,190+17.00
   3 months120,143+22.00
1 month buyers48,571+27.00
12 month business buyers161,546+12.00
12 month buyers at business address122,103$127.00

(*) Special fundraising base rate/publishing base rate, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M run charges

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
SCF$7.00Mextra
State$7.00Mextra
Zip$7.00Mextra
Gift Givers$7.00Mextra
Personal Use$7.00Mextra
Gender$11.00Mextra
Age$12.00Mextra
Age Of Children$12.00Mextra
Coa$12.00Mextra
Dwelling Type$12.00Mextra
Home Owner$12.00Mextra
Income Select$12.00Mextra
Last Purchase$12.00Mextra
Length Of Residence$12.00Mextra
Lifestyle Select$12.00Mextra
Multis$12.00Mextra
Product$17.00Mextra
25.00+ Buyers$17.00Mextra
50.00+ Buyers$27.00Mextra
75.00+ Buyers$37.00Mextra
100.00 + Buyers$42.00Mextra
Reuse (1,000 Min.)$1,000.00Mextra
Additional Selects:
Bakery
Candy
Fruit Gifts
Gift Plants
Gourmet Snacks
Home Decor
Meats/Seafood
Of The Month Clubs
Specialty Gifts
Wine Gifts
Coa’s
Internet Buyers At Postal Address
Alexa Enhancements
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Harry and David catalog buyers.
25% male, 56% female; average age 51.
Average unit of sale $140.

———- DATACARD DESCRIPTION ———-
HARRY AND DAVID BEGAN OFFERING PEARS AS CHRISTMAS GIFTS BY MAIL IN THE 1930’S, WHICH STARTED THE TRADITION OF GROWING AND DISTRIBUTING LEGENDARY FRUIT AND FOOD PRODUCTS THAT ATTRACT ONE OF THE MOST LOYAL CUSTOMER BASES IN DIRECT MARKETING. HARRY AND DAVID CATALOG BUYERS DON’T THINK TWICE ABOUT THE COST OF A QUALITY GIFT. WITH A 125.00 AVERAGE UNIT OF SALE, THESE GIFT GIVERS ARE CLASSIC MAIL ORDER BUYERS; OVER 70% ARE MULTIBUYERS WHICH PROVES THEIR DIRECT MAIL RESPONSIVENESS. THE HARRY AND DAVID LIST WORKS FOR FUNDRAISERS, HOUSEWARE CATALOGS, GIFT AND FASHION CATALOGS, SUBSCRIPTION OFFERS, AND COLLECTIBLES.

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cheshire Labels, 4-up
Pressure Sensitive Labels$7.50Mextra
Mag Tape$25.00fee
Diskette$25.00fee
CD-Rom$25.00fee
E-mail$60.00fee
FTP$60.00fee