Harry & David Mail Order Buyers Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jul 28, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 2,467,950 *$105.00
1 month buyers 59,085 +27.00
   3 month buyers 185,432 +22.00
   6 month buyers 390,343 +17.00
   12 month buyers 1,542,692 +12.00
12 month business buyers 49,939 +12.00

(*) Fundraiser/publishing, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
25+ Buyers $17.00 M extra
50.00+ Buyers $27.00 M extra
75.00+buyers $37.00 M extra
100.00+buyers $42.00 M extra
1 Month Hotline $27.00 M extra
3 Month Hotline $22.00 M extra
6 Month Hotline $17.00 M extra
12 Month Hotline $12.00 M extra
Gender $11.00 M extra
SCF $7.00 M extra
State $7.00 M extra
Years At Residence $12.00 M extra
Zip $7.00 M extra
Dwelling Type $12.00 M extra
Home Owner $12.00 M extra
Lifestyle $12.00 M extra
Personal Use $11.00 M extra
Product $17.00 M extra
Genesis – Member On Member $8.00 M extra
Genesis Demographic $11.00 M extra
Genesis Enhancement $11.00 M extra
Run Charge $10.00 M extra
Internet $11.00 M extra
Genesis RFM & Product:
1 Month $8.00 M extra
3 Month $8.00 M extra
6 Month $8.00 M extra
12 Month $8.00 M extra
Women’s Apparel $8.00 M extra
Men’s Apparel $8.00 M extra
Children’s Merchandise $8.00 M extra
Home Decor $8.00 M extra
Pets $8.00 M extra
Gifts/Collectibles $8.00 M extra
Garden $8.00 M extra
Shoes $8.00 M extra
Plus Size $8.00 M extra
Presence Of Children:
0-2 $11.00 M extra
3-5 $11.00 M extra
6-10 $11.00 M extra
11-15 $11.00 M extra
16-17 $11.00 M extra
Age:
18-24 $11.00 M extra
25-34 $11.00 M extra
35-44 $11.00 M extra
45-54 $11.00 M extra
55-64 $11.00 M extra
65-74 $11.00 M extra
75+ $11.00 M extra
Income:
0-19K $11.00 M extra
20-49K $11.00 M extra
50-74K $11.00 M extra
75-100K $11.00 M extra
101-149K $11.00 M extra
150-199K $11.00 M extra
200K+ $11.00 M extra
———- SUMMARY DESCRIPTION ———-
Mail order buyers from Harry & David catalogs.
25% male, 56% female; average age 51.
Average unit of sale $115.

———- DATACARD DESCRIPTION ———-
HARRY & DAVID CATALOG BUYERS DON’T THINK TWICE ABOUT THE COST OF A QUALITY GIFT. WITH A 125.00 AVERAGE UNIT OF SALE, THESE GIFT GIVERS ARE THE CLASSIC MAIL ORDER BUYERS. OVER 70% ARE MULTIBUYERS WHICH PROVES THEIR DIRECT MAIL RESPONSIVENESS.
AVERAGE INCOME: $90K; 86% OWN THEIR HOME; 72% ARE MARRIED; 90% ATTENDED/GRADUATED COLLEGE

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Internet/Online/Website Registration
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
CD-ROM $60.00 fee
Diskette $75.00 fee
E-mail $75.00 fee