Harry & David Mail Order Buyers Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jul 28, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe2,467,950*$105.00
1 month buyers59,085+27.00
   3 month buyers185,432+22.00
   6 month buyers390,343+17.00
   12 month buyers1,542,692+12.00
12 month business buyers49,939+12.00

(*) Fundraiser/publishing, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
25+ Buyers$17.00Mextra
50.00+ Buyers$27.00Mextra
75.00+buyers$37.00Mextra
100.00+buyers$42.00Mextra
1 Month Hotline$27.00Mextra
3 Month Hotline$22.00Mextra
6 Month Hotline$17.00Mextra
12 Month Hotline$12.00Mextra
Gender$11.00Mextra
SCF$7.00Mextra
State$7.00Mextra
Years At Residence$12.00Mextra
Zip$7.00Mextra
Dwelling Type$12.00Mextra
Home Owner$12.00Mextra
Lifestyle$12.00Mextra
Personal Use$11.00Mextra
Product$17.00Mextra
Genesis – Member On Member$8.00Mextra
Genesis Demographic$11.00Mextra
Genesis Enhancement$11.00Mextra
Run Charge$10.00Mextra
Internet$11.00Mextra
Genesis RFM & Product:
1 Month$8.00Mextra
3 Month$8.00Mextra
6 Month$8.00Mextra
12 Month$8.00Mextra
Women’s Apparel$8.00Mextra
Men’s Apparel$8.00Mextra
Children’s Merchandise$8.00Mextra
Home Decor$8.00Mextra
Pets$8.00Mextra
Gifts/Collectibles$8.00Mextra
Garden$8.00Mextra
Shoes$8.00Mextra
Plus Size$8.00Mextra
Presence Of Children:
0-2$11.00Mextra
3-5$11.00Mextra
6-10$11.00Mextra
11-15$11.00Mextra
16-17$11.00Mextra
Age:
18-24$11.00Mextra
25-34$11.00Mextra
35-44$11.00Mextra
45-54$11.00Mextra
55-64$11.00Mextra
65-74$11.00Mextra
75+$11.00Mextra
Income:
0-19K$11.00Mextra
20-49K$11.00Mextra
50-74K$11.00Mextra
75-100K$11.00Mextra
101-149K$11.00Mextra
150-199K$11.00Mextra
200K+$11.00Mextra
———- SUMMARY DESCRIPTION ———-
Mail order buyers from Harry & David catalogs.
25% male, 56% female; average age 51.
Average unit of sale $115.

———- DATACARD DESCRIPTION ———-
HARRY & DAVID CATALOG BUYERS DON’T THINK TWICE ABOUT THE COST OF A QUALITY GIFT. WITH A 125.00 AVERAGE UNIT OF SALE, THESE GIFT GIVERS ARE THE CLASSIC MAIL ORDER BUYERS. OVER 70% ARE MULTIBUYERS WHICH PROVES THEIR DIRECT MAIL RESPONSIVENESS.
AVERAGE INCOME: $90K; 86% OWN THEIR HOME; 72% ARE MARRIED; 90% ATTENDED/GRADUATED COLLEGE

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Internet/Online/Website Registration
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
CD-ROM$60.00fee
Diskette$75.00fee
E-mail$75.00fee