Harvard Business Review Active Subscribers

———- SRDS UPDATED/CONFIRMED ———-
Mar 4, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Active U.S. Sbuscribers121,895*$150.00
Aug ’15-Oct’15 subscribers28,409+15.00
Home address93,661+15.00
Business Address25,223+15.00
Active Canadian Subscribers10,358$170.00
6 mos. YU.S. Expires19,597$100.00
6 mos. Canadian Expires1,290**$260.00

(*) Fundraiser rate 80.00/M, consumer catalog rate, 95.00/M.
(**) Flat fee
Net name arrangement (100,000 minimum) 85% plus 10.00/M run charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
State$10.00Mextra
SCF$10.00Mextra
Zip$10.00Mextra
Gender$10.00Mextra
Province$5.00Mextra
Non-recip$20.00Mextra
Key Coding$2.50Mextra
Hotline$15.00Mextra
Home Address$15.00Mextra
Bus Address$15.00Mextra
CAPS$130.00Mextra
Zip Tape$25.00fee
Expires$220.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers to Harvard Business Review.
60% male; average age 48.

———- DATACARD DESCRIPTION ———-
HARVARD BUSINESS REVIEW IS WRITTEN AND EDITED FOR DECISION MAKERS WORLDWIDE – KEY BUSINESS PEOPLE WHO REQUIRE THE IN-DEPTH MANAGERIAL INSIGHT THAT HARVARD BUSINESS REVIEW PROVIDES.
AS THE STANDARD OF BUSINESS PUBLISHING EXCELLENCE, HARVARD BUSINESS REVIEW KEEPS ACTIVE, TOP MANAGERS INFORMED ABOUT IMPORTANT DEVELOPMENTS, NEW IDEAS AND SIGNIFICANT TRENDS IN BUSINESS MANAGEMENT, THEORY AND PRACTICE.
AVERAGE HOUSEHOLD INCOME: $301,402
AVERAGE INDIVIDUAL INCOME: $156,498
AVERAGE HOUSEHOLD NET WORTH: $1,453,714
93% OWN SECURITIES
AVERAGE VALUE OF HH SECURITIES: $936,000
79% MARRIED
86% OWN PRIMARY RESIDENCE WORTH: $250,000+
AVERAGE VALUE OF PRIMARY RESIDENCE: $715,106
88% COLLEGE DEGREE
40% HOLD POST GRADUATE DEGREES
43% TOP MANAGEMENT POSITIONS
35 SERVE ON ONE OR MORE BOARD OF DIRECTORS
41% WORK FOR COMPANIES WITH 1,000+ EMPLOYEES
52% WORK FOR COMPANIES WITH $100+ MILLION IN ANNUAL SALES
23% INVOLVED IN PURCHASE OF COMPUTER EQUIPMENT FOR COMPANY
97% TRAVELED IN THE U.S. IN LAST 12 MONTHS
78% TRAVELED ABOARD IN LAST 12 MONTHS
32% INVOLVED IN CIVIC ACTIVITY

SRDS Classification
USABusiness45Business Executives

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Mag Tape$25.00fee9T1600 BPI
Cartridge$25.00fee
Diskette$25.00fee
E-mail$35.00fee
FTP$35.00fee