Harvard Business Review Active Subscribers

———- SRDS UPDATED/CONFIRMED ———-
Mar 4, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Active U.S. Sbuscribers 121,895 *$150.00
Aug ’15-Oct’15 subscribers 28,409 +15.00
Home address 93,661 +15.00
Business Address 25,223 +15.00
Active Canadian Subscribers 10,358 $170.00
6 mos. YU.S. Expires 19,597 $100.00
6 mos. Canadian Expires 1,290 **$260.00

(*) Fundraiser rate 80.00/M, consumer catalog rate, 95.00/M.
(**) Flat fee
Net name arrangement (100,000 minimum) 85% plus 10.00/M run charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
State $10.00 M extra
SCF $10.00 M extra
Zip $10.00 M extra
Gender $10.00 M extra
Province $5.00 M extra
Non-recip $20.00 M extra
Key Coding $2.50 M extra
Hotline $15.00 M extra
Home Address $15.00 M extra
Bus Address $15.00 M extra
CAPS $130.00 M extra
Zip Tape $25.00 fee
Expires $220.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to Harvard Business Review.
60% male; average age 48.

———- DATACARD DESCRIPTION ———-
HARVARD BUSINESS REVIEW IS WRITTEN AND EDITED FOR DECISION MAKERS WORLDWIDE – KEY BUSINESS PEOPLE WHO REQUIRE THE IN-DEPTH MANAGERIAL INSIGHT THAT HARVARD BUSINESS REVIEW PROVIDES.
AS THE STANDARD OF BUSINESS PUBLISHING EXCELLENCE, HARVARD BUSINESS REVIEW KEEPS ACTIVE, TOP MANAGERS INFORMED ABOUT IMPORTANT DEVELOPMENTS, NEW IDEAS AND SIGNIFICANT TRENDS IN BUSINESS MANAGEMENT, THEORY AND PRACTICE.
AVERAGE HOUSEHOLD INCOME: $301,402
AVERAGE INDIVIDUAL INCOME: $156,498
AVERAGE HOUSEHOLD NET WORTH: $1,453,714
93% OWN SECURITIES
AVERAGE VALUE OF HH SECURITIES: $936,000
79% MARRIED
86% OWN PRIMARY RESIDENCE WORTH: $250,000+
AVERAGE VALUE OF PRIMARY RESIDENCE: $715,106
88% COLLEGE DEGREE
40% HOLD POST GRADUATE DEGREES
43% TOP MANAGEMENT POSITIONS
35 SERVE ON ONE OR MORE BOARD OF DIRECTORS
41% WORK FOR COMPANIES WITH 1,000+ EMPLOYEES
52% WORK FOR COMPANIES WITH $100+ MILLION IN ANNUAL SALES
23% INVOLVED IN PURCHASE OF COMPUTER EQUIPMENT FOR COMPANY
97% TRAVELED IN THE U.S. IN LAST 12 MONTHS
78% TRAVELED ABOARD IN LAST 12 MONTHS
32% INVOLVED IN CIVIC ACTIVITY

SRDS Classification
USA Business 45 Business Executives

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Mag Tape $25.00 fee 9T1600 BPI
Cartridge $25.00 fee
Diskette $25.00 fee
E-mail $35.00 fee
FTP $35.00 fee