Harvard Health Publications Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 247,750 *$110.00
Last 1 month active subscribers 17,940 +15.00
Last 3 month active subscribers 85,190 +10.00
Last 6 month active subscribers 147,350 +5.00
Age:
   55-64 years old 69,488 +16.00
   65-74 years old 110,724 +16.00
Income: 100K+ 103,199 +16.00
Lifestyle interest:
   Travel (both USA and foreign) 93,354 +16.00
   Wines 39,985 +16.00
   Donors to charitable causes 116,152 +16.00
   Diet/wt control 46,014 +16.00
   Physical fitness/exercise 74,747 +16.00
   Health/natural foods 66,374 +16.00
   Dog owners 47,484 +16.00
   Cat owners 40,798 +16.00
   Crafts 27,816 +16.00
   Collectibles 19,642 +16.00
   Tennis 12,257 +16.00
   Golf 37,275 +16.00
   Gardening 30,335 +16.00
   Marital status 282,165 +16.00
   HH contains at least one married person 239,796 +16.00

(*) Fundraiser, 85.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
State $7.00 M extra
SCF $7.00 M extra
Zip $7.00 M extra
Gender $7.00 M extra
Age $16.00 M extra
Paid $7.00 M extra
Run Charge $8.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to Harvard’s Health Letter, Women’s Health Watch, Heart Letter, Men’s Health Watch and Mental Health Letter.
37% male, 47% female; average age 55.

———- DATACARD DESCRIPTION ———-
AVAILABLE FOR THE FIRST TIME, THE UNDUPLICATED SUBSCRIBERS TO HARVARD’S HEALTH LETTER. WOMEN’S HEALTH WATCH, HEART LETTER, MEN’S HEALTH WATCH AND MENTAL HEALTH LETTER. THE HARVARD HEALTH PUBLICATIONS OFFER UPSCALE MAIL-ORDER BUYERS WHO WILL RESPOND TO A VARIETY OF OFFERS INCLUDING: CATALOG, PUBLISHING, INVESTMENT, CREDIT, INSURANCE AND MORE
AVERAGE HHI: $50,000

SRDS Classification
USA Consumer 556 Health

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cheshire Labels, 4-up
E-mail $55.00 fee
Pressure Sensitive Labels $6.00 M extra