Harvard Health Publications Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe247,750*$110.00
Last 1 month active subscribers17,940+15.00
Last 3 month active subscribers85,190+10.00
Last 6 month active subscribers147,350+5.00
Age:
   55-64 years old69,488+16.00
   65-74 years old110,724+16.00
Income: 100K+103,199+16.00
Lifestyle interest:
   Travel (both USA and foreign)93,354+16.00
   Wines39,985+16.00
   Donors to charitable causes116,152+16.00
   Diet/wt control46,014+16.00
   Physical fitness/exercise74,747+16.00
   Health/natural foods66,374+16.00
   Dog owners47,484+16.00
   Cat owners40,798+16.00
   Crafts27,816+16.00
   Collectibles19,642+16.00
   Tennis12,257+16.00
   Golf37,275+16.00
   Gardening30,335+16.00
   Marital status282,165+16.00
   HH contains at least one married person239,796+16.00

(*) Fundraiser, 85.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
State$7.00Mextra
SCF$7.00Mextra
Zip$7.00Mextra
Gender$7.00Mextra
Age$16.00Mextra
Paid$7.00Mextra
Run Charge$8.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers to Harvard’s Health Letter, Women’s Health Watch, Heart Letter, Men’s Health Watch and Mental Health Letter.
37% male, 47% female; average age 55.

———- DATACARD DESCRIPTION ———-
AVAILABLE FOR THE FIRST TIME, THE UNDUPLICATED SUBSCRIBERS TO HARVARD’S HEALTH LETTER. WOMEN’S HEALTH WATCH, HEART LETTER, MEN’S HEALTH WATCH AND MENTAL HEALTH LETTER. THE HARVARD HEALTH PUBLICATIONS OFFER UPSCALE MAIL-ORDER BUYERS WHO WILL RESPOND TO A VARIETY OF OFFERS INCLUDING: CATALOG, PUBLISHING, INVESTMENT, CREDIT, INSURANCE AND MORE
AVERAGE HHI: $50,000

SRDS Classification
USAConsumer556Health

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cheshire Labels, 4-up
E-mail$55.00fee
Pressure Sensitive Labels$6.00Mextra