Harvard Health – Wiland Direct Modeling Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe320,890*$110.00
Active Subscribers320,890$110.00

(*) Fundraising; non-profit rate, 85.00/M.
Net name arragement (minimum 50,000), 85% plus 8.00/M running charges.

———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to the Harvard Health Newsletter Masterfile names allowing them to reach their ideal target audience.
37% male, 47% female; average age 55.
Average unit of sale $32.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE HARVARD HEALTH NEWSLETTER MASTERFILE NAMES ALLOWING THEM TO REACH THEIR IDEAL TARGET AUDIENCE. NAMES WILL BE DELIVERED NET OF THE MAILER’S HOUSE FILE PROVIDING INCREMENTAL NAMES TO BE APPLIED IN THE MERGE. THIS IS A GREAT WAY FOR NONPROFIT, FUNDRAISING AND CATALOGERS TO TAP INTO THESE RESPONSIVE CONSUMERS.
THIS MASTERFILE INCLUDES: HARVARD HEALTH LETTER, HARVARD HEART LETTER, HARVARD MEN’S HEALTH WATCH, HARVARD WOMEN’S HEALTH WATCH AND HARVARD SPECIAL REPORTS.
THESE SUBSCRIBERS ARE HEALTH-CONSCIOUS MATURE MEN AND WOMEN WHO RELY ON THE HARVARD HEALTH NEWSLETTERS TO KEEP THEM INFORMED WITH STRAIGHT TALK ON THE MEDICAL HEADLINES, LATEST NEWS ON MEDICAL PROCEDURES, TREATMENTS, ALTERNATIVE MEDICINE AND OVERALL ADVICE ON A HEALTHIER BEING.
AVERAGE INCOME: $50,000.00

SRDS Classification
USAConsumer556Health

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$60.00fee
FTP$60.00fee