Healthy Living Apogee Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 7,500.

SelectionsCountsPrice per/M
Total universe566,514*$65.00
3 month donors77,716$65.00
   6 month donors122,418$65.00
   12 month donors215,158$65.00
Apogee enhancement / 12 month donations:
   Children charities35,716+15.00
   Catholic charities15,926+15.00
   Health/disease specific29,825+15.00
   Nature/wildlife/environmental16,017+15.00
   Domestic / international relief10,169+15.00
   Social services26,720+15.00
   Veteran assistance27,235+15.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.
Net name arrangement (50,000 minimum), 85% plus 10.00/M run charges

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Gender$8.00Mextra
Last / Average Purchase$8.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Run Charges$10.00Mextra
Cash Or Credit Card$11.00Mextra
Multi Buyers/Single Buyers$11.00Mextra
Product$15.00Mextra
25.00+ Buyers$16.00Mextra
50.00+ Buyers$21.00Mextra
75.00+ Buyers$26.00Mextra
100.00+ Buyers$31.00Mextra
Recency / Dollar
Category / Affinity
Philanthropic Rfm Variables
Key Coding$4.00Mextra
———- SUMMARY DESCRIPTION ———-
Healthy living donors who are members of Apogee.
25% male, 72% female; average age 50.
Average unit of sale $62.

———- DATACARD DESCRIPTION ———-
THE HEALTHY LIVING FILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE HEALTH LIVING DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY / AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NON-PROFIT COOPERATIVE DATABASE, SERVES ALL NON-PROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
HEALTHY LIVING, PART OF THE AMERIMARK FAMILY OF CATALOGS, OFFERS PRODUCTS FOR THE HEALTH AND COMFORT OF ITS BUYERS. ITEMS PURCHASED INCLUDE HAIR, NAIL AND SKIN CARE ITEMS, HEALTH AIDS, COSMETIC AIDS, UNDERGARMENTS, HOSIERY, HOUSEHOLD PRODUCTS AND MORE.

SRDS Classification
USAConsumer556Health

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee
Cartridge$35.00fee