Healthy Living Apogee Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 7,500.

Selections Counts Price per/M
Total universe 566,514 *$65.00
3 month donors 77,716 $65.00
   6 month donors 122,418 $65.00
   12 month donors 215,158 $65.00
Apogee enhancement / 12 month donations:
   Children charities 35,716 +15.00
   Catholic charities 15,926 +15.00
   Health/disease specific 29,825 +15.00
   Nature/wildlife/environmental 16,017 +15.00
   Domestic / international relief 10,169 +15.00
   Social services 26,720 +15.00
   Veteran assistance 27,235 +15.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.
Net name arrangement (50,000 minimum), 85% plus 10.00/M run charges

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Gender $8.00 M extra
Last / Average Purchase $8.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Run Charges $10.00 M extra
Cash Or Credit Card $11.00 M extra
Multi Buyers/Single Buyers $11.00 M extra
Product $15.00 M extra
25.00+ Buyers $16.00 M extra
50.00+ Buyers $21.00 M extra
75.00+ Buyers $26.00 M extra
100.00+ Buyers $31.00 M extra
Recency / Dollar
Category / Affinity
Philanthropic Rfm Variables
Key Coding $4.00 M extra
———- SUMMARY DESCRIPTION ———-
Healthy living donors who are members of Apogee.
25% male, 72% female; average age 50.
Average unit of sale $62.

———- DATACARD DESCRIPTION ———-
THE HEALTHY LIVING FILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE HEALTH LIVING DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY / AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NON-PROFIT COOPERATIVE DATABASE, SERVES ALL NON-PROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
HEALTHY LIVING, PART OF THE AMERIMARK FAMILY OF CATALOGS, OFFERS PRODUCTS FOR THE HEALTH AND COMFORT OF ITS BUYERS. ITEMS PURCHASED INCLUDE HAIR, NAIL AND SKIN CARE ITEMS, HEALTH AIDS, COSMETIC AIDS, UNDERGARMENTS, HOSIERY, HOUSEHOLD PRODUCTS AND MORE.

SRDS Classification
USA Consumer 556 Health

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee
Cartridge $35.00 fee