Hearst Masterfile – DonorBase

———- SRDS UPDATED/CONFIRMED ———-
Jul 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 7,500.

Selections Counts Price per/M
Total universe 2,552,058 *$75.00
12 month subs who have donated 488,136 $75.00
   3 month subs who have donated 98,877 $75.00
Magazines:
   Animal welfare 183,825 $75.00
   Arts/culture 52,580 $75.00
   Environmental 206,513 $75.00
   Health/disease 303,006 $75.00
   Humanitarian/social 309,828 $75.00
   Int’l relief 124,462 $75.00
   Political-conservative 12,596 $75.00
   Political-liberal 58,059 $75.00
   Public benefit 368,754 $75.00
Religious 91,556 $75.00

(*) Charitable fundraising rate, 75.00/M; non-profit rate, 85.00/M; political rate, 90.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Donorbase $30.00 M extra
All Selects Inclusive Within $30.00 M extra
Key Coding $2.00 M extra
Heart Magazines:
Car And Driver
Cosmopolitan
Country Living
Elle
Elle Decor
Esquire
Food Network Magazine
Good Housekeeping
Harper’s Bazaar
HGTV Magazine
House Beautiful
Marie Claire
Popular Mechanics
Redbook
Road & Track
Town & Country
Veranda And Woman’s Day
———- SUMMARY DESCRIPTION ———-
Subscribers who have donated to specific causes.
20% male, 70% female; average age 46.
Average unit of sale $18.

———- DATACARD DESCRIPTION ———-
THE HEARST MASTERFILE, WITH ITS DYNAMIC AND SOPHISTICATED SUBSCRIBERS HAS PARTNERED WITH DONORBASE TO IDENTIFY NEARLY 3 MILLION SUBSCRIBERS WHO HAVE DONATED TO SPECIFIC CAUSES. CHARITABLE CATEGORIES INCLUDE: ANIMAL WELFARE, ARTS/CULTURE, ENVIRONMENTAL, HEALTH/DISEASE, HUMANITARIAN/SOCIAL, INTERNATIONAL RELIEF, POLITICAL (CONSERVATIVE OR LIBERAL), PUBLIC BENEFIT AND RELIGIOUS. THIS LIST SELECTION IS AVAILABLE TO DONORBASE MEMBERS.
THESE PROVEN DONATORS ARE SUBSCRIBERS TO ONE OR SEVERAL OF THE FOLLOWING HEARST MAGAZINES: CAR AND DRIVER, COSMOPOLITAN, COUNTRY LIVING, ELLE, ELLE DECOR, ESQUIRE, FOOD NETWORK MAGAZINE, GOOD HOUSEKEEPING, HARPER’S BAZAAR, HGTV MAGAZINE, HOUSE BEAUTIFUL, MARIE CLAIRE, POPULAR MECHANICS, REDBOOK, ROAD & TRACK, TOWN & COUNTRY, VERANDA AND WOMEN’S DAY.
AVERAGE HH INCOME: $86,000.00

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $75.00 fee
FTP $75.00 fee