Hearst Masterfile – Wiland

———- SRDS UPDATED/CONFIRMED ———-
Jun 30, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 20,000.

Selections Counts Price per/M
Total universe 11,100,000 *$110.00
Titles:
   Hearst Masterfile 12,077,639 $110.00
   Car and driver 689,400 $110.00
   Cosmopolitan 1,297,500 $110.00
   Country living 1,166,500 $110.00
   Elle 620,000 $110.00
   Elle decor 306,800 $110.00
   Esquire 456,300 $110.00
   Food network magazine 886,800 $110.00
   Good housekeeping 3,016,800 $110.00
   Harper’s bazaar 356,660 $110.00
   HGTV magazine 703,700 $110.00
   House beautiful 509,480 $110.00
   Marie claire 470,240 $110.00
   Popular mechaics 798,050 $110.00
   Redbook 1,305,970 $110.00
   Road & track 350,250 $110.00
   Town & country 279,790 $110.00
   Veranda 242,900 $110.00
   Women’s day 2,065,660 $110.00

(*) Scoring fee, plus 30.00/M. Catalog rate, 80.00/M. Charitable fundraising rate, 75.00/M. Non-profit rate, 85.00/M. Political rate, 90.00/M.
Net name arrangements (50,000 minimum), 85% plus 10.00/M run charges

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Additional Selects (per Variable) $5.00 M extra
Magazine Titles
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to the Hearst Masterfile, or to individual magazines.
20% male, 70% female.
Average unit of sale $18.

———- DATACARD DESCRIPTION ———-
ONE OF THE WORLD’S LARGEST PUBLISHERS OF CONSUMER MAGAZINES, THE HEARST MAGAZINES MASTERFILE WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE HEARST FILES, EITHER THE MASTERFILE, OR A SPECIFIC MAGAZINE TITLE, TO TARGET INDIVIDUALS WHO MOST CLOSELY MATCH THEIR OWN SUBSCRIBERS, DONORS OR BUYERS. THIS PROVIDES AN IDEAL AUDIENCE FOR OUT-OF-CATEGORY MAILERS OR FOR CONTINUATION MAILERS TO AUGMENT THEIR EXISTING SEGMENTS. NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF CLIENT’S HOUSEFILE.
THE HEARST MAGAZINES MASTERFILE CAN BE USED AS IS OR MAILER’S CAN APPLY THEIR MODELS AGAINST AN INDIVIDUAL MAGAZINE: CAR AND DRIVER, COSMOPOLITAN, COUNTRY LIVING, ELLE, ELLE DECOR, ESQUIRE, FOOD NETWORK MAGAZINE, GOOD HOUSEKEEPING, HARPER’S BAZAAR, HGTV, MAGAZINE, HOUSE BEAUTIFUL, MARIE CLAIRE, POPULAR MECHANICS, REDBOOK, ROAD & TRACK, TOWN & COUNTRY, VERANDA AND WOMEN’S DAY.
AVERAGE INCOME: $87,064.00

SRDS Classification
USA Consumer 564 Magazines (General)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $75.00 fee