Hearst Masterfile – Wiland

———- SRDS UPDATED/CONFIRMED ———-
Jun 30, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 20,000.

SelectionsCountsPrice per/M
Total universe11,100,000*$110.00
Titles:
   Hearst Masterfile12,077,639$110.00
   Car and driver689,400$110.00
   Cosmopolitan1,297,500$110.00
   Country living1,166,500$110.00
   Elle620,000$110.00
   Elle decor306,800$110.00
   Esquire456,300$110.00
   Food network magazine886,800$110.00
   Good housekeeping3,016,800$110.00
   Harper’s bazaar356,660$110.00
   HGTV magazine703,700$110.00
   House beautiful509,480$110.00
   Marie claire470,240$110.00
   Popular mechaics798,050$110.00
   Redbook1,305,970$110.00
   Road & track350,250$110.00
   Town & country279,790$110.00
   Veranda242,900$110.00
   Women’s day2,065,660$110.00

(*) Scoring fee, plus 30.00/M. Catalog rate, 80.00/M. Charitable fundraising rate, 75.00/M. Non-profit rate, 85.00/M. Political rate, 90.00/M.
Net name arrangements (50,000 minimum), 85% plus 10.00/M run charges

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Additional Selects (per Variable)$5.00Mextra
Magazine Titles
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to the Hearst Masterfile, or to individual magazines.
20% male, 70% female.
Average unit of sale $18.

———- DATACARD DESCRIPTION ———-
ONE OF THE WORLD’S LARGEST PUBLISHERS OF CONSUMER MAGAZINES, THE HEARST MAGAZINES MASTERFILE WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE HEARST FILES, EITHER THE MASTERFILE, OR A SPECIFIC MAGAZINE TITLE, TO TARGET INDIVIDUALS WHO MOST CLOSELY MATCH THEIR OWN SUBSCRIBERS, DONORS OR BUYERS. THIS PROVIDES AN IDEAL AUDIENCE FOR OUT-OF-CATEGORY MAILERS OR FOR CONTINUATION MAILERS TO AUGMENT THEIR EXISTING SEGMENTS. NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF CLIENT’S HOUSEFILE.
THE HEARST MAGAZINES MASTERFILE CAN BE USED AS IS OR MAILER’S CAN APPLY THEIR MODELS AGAINST AN INDIVIDUAL MAGAZINE: CAR AND DRIVER, COSMOPOLITAN, COUNTRY LIVING, ELLE, ELLE DECOR, ESQUIRE, FOOD NETWORK MAGAZINE, GOOD HOUSEKEEPING, HARPER’S BAZAAR, HGTV, MAGAZINE, HOUSE BEAUTIFUL, MARIE CLAIRE, POPULAR MECHANICS, REDBOOK, ROAD & TRACK, TOWN & COUNTRY, VERANDA AND WOMEN’S DAY.
AVERAGE INCOME: $87,064.00

SRDS Classification
USAConsumer564Magazines (General)

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP$75.00fee