HearthSong Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe353,147*$110.00
30 day buyers4,551+21.00
   3 month buyers18,320+17.00
   6 month buyers43,316+11.00
   12 month buyers182,901$110.00
   24 month buyers353,147$110.00
Product (12 mo.):
   Home products59,356+17.00
   Books/posters7,176+17.00
   Crafts41,622+17.00
   Toys/games154,321+17.00
Demographics/lifestyle/12 month:
   Registered Democrat20,418+10.00
   Registered Republican22,906+10.00
   Cat owner20,594+10.00
   Dog owner28,348+10.00
   Diet concerns43,308+10.00
   Weight loss31,530+10.00
   Vitamin supplements23,556+10.00
   Grandchildren20,142+10.00
   Investments40,500+10.00
   Online purchaser35,101+10.00
   Travel46,746+10.00
   General donors39,355+10.00
   Golf20,642+10.00
   Fine arts22,792+10.00
   Do-it-yourself36,383+10.00
   Home life49,214+10.00
   Luxury life36,315+10.00
   Outdoor enthusiast32,465+10.00
   Physically active34,441+10.00
   Sports enthusiasts42,606+10.00
   Techies44,498+10.00
   Collectibles29,677+10.00
   Hobby-baking33,806+10.00
   Hobby-gardening32,439+10.00
   Hobby-home improvement30,317+10.00
   Mail order-books21,327+10.00
   Mail order-clothing34,873+10.00
Adult age/12 month:
   18-348,346+10.00
   35-4441,663+10.00
   45-5424,892+10.00
   55-6435,780+10.00
   65-7434,248+10.00
   75+8,414+10.00
Child age/12 month:
   0-219,014+10.00
   3-525,357+10.00
   6-1046,872+10.00
   11-1529,883+10.00
   16-1713,846+10.00
Income/12 month:
   0-39K13,184+10.00
   40K-49K7,823+10.00
   50K-74K24,811+10.00
   75K-99K27,884+10.00
   100K-124K25,405+10.00
   125K-149K16,779+10.00
   150K-199K20,276+10.00
   200K-249K12,686+10.00
   250K+15,458+10.00

(*) Fundraising/publishing/non-catalog base price, 65.00/M; food base rate 75.00/M; competitive offers, add 30.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Source$5.00Mextra
Marital Status$7.00Mextra
SCF$7.00Mextra
State$7.00Mextra
Zip$7.00Mextra
Gender$10.00Mextra
6 Month$11.00Mextra
Cumulative Purchase$12.00Mextra
Last Purchase$12.00Mextra
25.00$17.00Mextra
3 Month$17.00Mextra
Products:
Apparel/Accessories$17.00Mextra
Books/Posters$17.00Mextra
Crafts$17.00Mextra
Toys/Games$17.00Mextra
1 Month$21.00Mextra
Zip Set Up$25.00fee
50.00$27.00Mextra
75.00$31.00Mextra
100.00$37.00Mextra
Key Coding$2.00Mextra
Demographics/Lifestyle$10.00Mextra
Adult Age$10.00Mextra
Child Age$10.00Mextra
Income$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Buyers of toys and products for the entire family that they feel good about giving. Items include classic toys and games.
11% male, 86% female; average age 45.
Average unit of sale $65.

———- DATACARD DESCRIPTION ———-
HEARTHSONG OFFERS A WONDERFUL SELECTION OF TOYS AND PRODUCTS FOR THE ENTIRE FAMILY THAT CUSTOMERS FEEL GOOD ABOUT GIVING. ITEMS INCLUDE CLASSIC TOYS AND GAMES, OUTDOOR ACTIVE AND WATER TOYS, GAMES AND PUZZLES, ARTS AND CRAFTS FOR KIDS OF ALL AGES. HEARTH SONG’S CATALOG GIVES FAMILIES THE OPPORTUNITY TO ENTER INTO THE WORLD OF FUN AND IMAGINATION, TARGETING CHILDREN AGE 3-12.

SRDS Classification
USAConsumer520Children

———- LIST SOURCE ———-

SourceNote
Direct MailSold
Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$59.00fee
FTP$59.00fee