HearthSong Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 353,147 *$110.00
30 day buyers 4,551 +21.00
   3 month buyers 18,320 +17.00
   6 month buyers 43,316 +11.00
   12 month buyers 182,901 $110.00
   24 month buyers 353,147 $110.00
Product (12 mo.):
   Home products 59,356 +17.00
   Books/posters 7,176 +17.00
   Crafts 41,622 +17.00
   Toys/games 154,321 +17.00
Demographics/lifestyle/12 month:
   Registered Democrat 20,418 +10.00
   Registered Republican 22,906 +10.00
   Cat owner 20,594 +10.00
   Dog owner 28,348 +10.00
   Diet concerns 43,308 +10.00
   Weight loss 31,530 +10.00
   Vitamin supplements 23,556 +10.00
   Grandchildren 20,142 +10.00
   Investments 40,500 +10.00
   Online purchaser 35,101 +10.00
   Travel 46,746 +10.00
   General donors 39,355 +10.00
   Golf 20,642 +10.00
   Fine arts 22,792 +10.00
   Do-it-yourself 36,383 +10.00
   Home life 49,214 +10.00
   Luxury life 36,315 +10.00
   Outdoor enthusiast 32,465 +10.00
   Physically active 34,441 +10.00
   Sports enthusiasts 42,606 +10.00
   Techies 44,498 +10.00
   Collectibles 29,677 +10.00
   Hobby-baking 33,806 +10.00
   Hobby-gardening 32,439 +10.00
   Hobby-home improvement 30,317 +10.00
   Mail order-books 21,327 +10.00
   Mail order-clothing 34,873 +10.00
Adult age/12 month:
   18-34 8,346 +10.00
   35-44 41,663 +10.00
   45-54 24,892 +10.00
   55-64 35,780 +10.00
   65-74 34,248 +10.00
   75+ 8,414 +10.00
Child age/12 month:
   0-2 19,014 +10.00
   3-5 25,357 +10.00
   6-10 46,872 +10.00
   11-15 29,883 +10.00
   16-17 13,846 +10.00
Income/12 month:
   0-39K 13,184 +10.00
   40K-49K 7,823 +10.00
   50K-74K 24,811 +10.00
   75K-99K 27,884 +10.00
   100K-124K 25,405 +10.00
   125K-149K 16,779 +10.00
   150K-199K 20,276 +10.00
   200K-249K 12,686 +10.00
   250K+ 15,458 +10.00

(*) Fundraising/publishing/non-catalog base price, 65.00/M; food base rate 75.00/M; competitive offers, add 30.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Source $5.00 M extra
Marital Status $7.00 M extra
SCF $7.00 M extra
State $7.00 M extra
Zip $7.00 M extra
Gender $10.00 M extra
6 Month $11.00 M extra
Cumulative Purchase $12.00 M extra
Last Purchase $12.00 M extra
25.00 $17.00 M extra
3 Month $17.00 M extra
Products:
Apparel/Accessories $17.00 M extra
Books/Posters $17.00 M extra
Crafts $17.00 M extra
Toys/Games $17.00 M extra
1 Month $21.00 M extra
Zip Set Up $25.00 fee
50.00 $27.00 M extra
75.00 $31.00 M extra
100.00 $37.00 M extra
Key Coding $2.00 M extra
Demographics/Lifestyle $10.00 M extra
Adult Age $10.00 M extra
Child Age $10.00 M extra
Income $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of toys and products for the entire family that they feel good about giving. Items include classic toys and games.
11% male, 86% female; average age 45.
Average unit of sale $65.

———- DATACARD DESCRIPTION ———-
HEARTHSONG OFFERS A WONDERFUL SELECTION OF TOYS AND PRODUCTS FOR THE ENTIRE FAMILY THAT CUSTOMERS FEEL GOOD ABOUT GIVING. ITEMS INCLUDE CLASSIC TOYS AND GAMES, OUTDOOR ACTIVE AND WATER TOYS, GAMES AND PUZZLES, ARTS AND CRAFTS FOR KIDS OF ALL AGES. HEARTH SONG’S CATALOG GIVES FAMILIES THE OPPORTUNITY TO ENTER INTO THE WORLD OF FUN AND IMAGINATION, TARGETING CHILDREN AGE 3-12.

SRDS Classification
USA Consumer 520 Children

———- LIST SOURCE ———-

Source Note
Direct Mail Sold
Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee
FTP $59.00 fee