HearthSong Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 352,951 *$110.00
30 day buyers 6,031 +21.00
   3 month buyers 19,168 +17.00
   6 month buyers 44,898 +11.00
   12 month buyers 182,870 $110.00
Adult age (12 month):
   35+ 144,382 +10.00
   45+ 102,795 +10.00
   55+ 78,227 +10.00
   65+ 42,129 +10.00
   75+ 8,306 +10.00
Age of children (12 month):
   0-2 18,992 +10.00
   3-5 26,315 +10.00
   6-10 46,400 +10.00
   11-15 29,232 +10.00
   16-17 13,678 +10.00
Income select (12 month):
   75,000.00+ 118,046 +10.00
   100,000.00+ 90,403 +10.00
   150,000.00+ 48,289 +10.00
   Homeowners 143,442 +10.00
Genesis product (12 month):
   Children 149,716 +10.00
   Decor 79,626 +10.00
   Food 23,362 +10.00
   Garden 20,576 +10.00
   Gifts 145,634 +10.00
   Household 51,853 +10.00
   Jewelry 25,078 +10.00
   Mens 22,440 +10.00
   Personal Care 24,674 +10.00
   Pets 4,920 +10.00
   Plus-Size 11,296 +10.00
   Recreational 44,728 +10.00
   Shoes 32,008 +10.00
   Travel 5,697 +10.00
   Womens 57,902 +10.00

(*) Fundraising/publishing rate, 65.00/M; food rate 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
State $7.00 M extra
SCF $7.00 M extra
Zip $7.00 M extra
Gender $10.00 M extra
Marital Status $7.00 M extra
Source $5.00 M extra
Genesis Demographics & Lifestyle Attributes Fee (w/50.00 Flat Min) $7.00 M extra
Adult Age, Childs Age $7.00 M extra
Childs Age Ranges, 0-2,3-5,6-10,11-15.16-17 $7.00 M extra
Household Income $7.00 M extra
Home Owner $7.00 M extra
Dwelling Type $7.00 M extra
Length Of Residence $7.00 M extra
Median Home Value $7.00 M extra
Diet Concerns $7.00 M extra
Hobby-baking, Camping, Cigars, Fishing, Golf, Hunting, Needlework, Theater, Travel, Wine $7.00 M extra
Reading-bible, Medical Health, Natural Health $7.00 M extra
Donors-animal, Arts, Environment, Humanitarian, Health, Political, Religious, Veterans $7.00 M extra
Pets- Own Cat, Dog, Horse $7.00 M extra
Interests-fine Arts, Diy, Home Life, Luxury Life, Outdoors, Active, Sports, Techies, Uptown $7.00 M extra
Occupation, Grandparents, Veterans, Mail Order Food Buyers $7.00 M extra
Genesis Product Attributes Fee (w/50.00 Flat Min) $8.00 M extra
Run Charges $8.00 M extra
Religion/Religious $10.00 M extra
Ethnic/Ethnicity $10.00 M extra
6 Month $11.00 M extra
Income Select $12.00 M extra
Cumulative Purchase $12.00 M extra
Last Purchase $12.00 M extra
One Demogrqaphic $12.00 M extra
Product $17.00 M extra
3 Month $17.00 M extra
25.00 $17.00 M extra
Two Demographics $17.00 M extra
1 Month $21.00 M extra
Three Demographics $22.00 M extra
50.00+ Buyers $27.00 M extra
75.00+ Buyers $31.00 M extra
100.00+ Buyers $37.00 M extra
Omit Housefile $50.00 fee
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of classic toys and games, outdoor active and water toys, games and puzzles to arts and crafts for kids of all ages.
11% male, 86% female; average age 45.
Average unit of sale $65.

———- DATACARD DESCRIPTION ———-
HEARTHSONG OFFERS A WONDERFUL SELECTION OF TOYS YOU’LL FEEL GOOD ABOUT GIVING; PRODUCTS FOR THE ENTIRE FAMILY. ITEMS INCLUDE CLASSIC TOYS AND GAMES, OUTDOOR ACTIVE AND WATER TOYS, GAMES AND PUZZLES TO ARTS AND CRAFTS FOR KIDS OF ALL AGES. HEARTHSONG’S CATALOG GIVES FAMILIES THE OPPORTUNITY TO ENTER INTO THE WORLD OF FUN AND IMAGINATION TARGETING CHILDREN AGE 3-12.
GENESIS DATA IS AVAILABLE TO DATALOGIX PARTICIPANTS. THE DATALOGIX IS ACTUAL TRANSACTIONAL DATA INCLUDING RECENCY OF PURCHASE, FREQUENCY, MONETARY, AND PRODUCT CATEGORIES/SUBCATEGORIES.
DEMOGRAPHIC ATTRIBUTES ARE AVAILABLE IN THE MARKETPLACE FOR NON-PARTICIPANTS OF THE DATALOGIX DATABASE.
AVERAGE INCOME: $100,000.00

SRDS Classification
USA Consumer 520 Children

———- LIST SOURCE ———-

Source Note
Direct Response Buyers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee
FTP $59.00 fee