Herrington Catalog Buyers

———- SRDS UPDATED/CONFIRMED ———-
Aug 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Last 30 day hotline buyers 12,342 *$120.00
Last 3 month buyers 34,881 +30.00
   Last 6 month buyers 66,745 +15.00
   Last 12 month buyers 162,722 +12.50
   Last 24 month buyers 298,733 +10.00
12 month product select:
   Apparel 74,893 +40.00
   Audio/video 25,889 +40.00
   Automobile 53,904 +40.00
   Bath/grooming aids 25,997 +40.00
   Cell phones 17,960 +40.00
   Executive gifts 59,963 +40.00
   Footwear 90,488 +40.00
   Golf 25,478 +40.00
   Health/fitness 50,592 +40.00
   Home office 33,846 +40.00
   Housewares 69,985 +40.00
   Photography 5,682 +40.00
   Pool/patio/beach 28,767 +40.00
   Sport gear/accessories 54,385 +40.00
   Tools/gadgets 61,247 +40.00
   Travel 55,487 +40.00
   Watches 20,110 +40.00
   Winter needs 47,888 +40.00

(*) Plus 40.00/M selection fee.
Net name arrangement (50,000 minimum) 85%, plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Dollar – Cumulative:
50.00+ $25.00 M extra
75.00+ $35.00 M extra
100.00+ $42.50 M extra
150.00+ $52.50 M extra
Gender $10.00 M extra
Product $40.00 M extra
SCF $10.00 M extra 250.00 Minimum
State $10.00 M extra 250.00 Minimum
Zip $15.00 M extra 250.00 Minimum
Last/Average Purchase $12.50 M extra
Enhancements/Z24/Circbase $25.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of accessories for audio, video, golf, motoring, photography , travel and fitness as well as apparel and accessories, finely crafted time pieces and home products.
56% male, 37% female; average age 55.
Average unit of sale $126.

———- DATACARD DESCRIPTION ———-
THE HERRINGTON ENTHUSIAST IS OFFERED AN ARRAY OF EXCEPTIONALLY ENGINEERED ACCESSORIES FOR AUDIO, VIDEO, MOTORING, GOLF, PHOTOGRAPHY, TRAVEL AND FITNESS. IN ADDITION, HERRINGTON NOW OFFERS APPAREL AND ACCESSORIES, FINELY CRAFTED TIME PIECES, AND HOME PRODUCTS.
THIS DISCRIMINATING BUYER SPENDS WITH ENTHUSIASM AS WELL, AVERAGING 126.00 PER ORDER.HHI: $90,000
ENHANCEMENTS: AVAILABLE THRU Z24/CIRCBASE.
HERRINGTION INTERNET BUYERS AT POSTAL ADDRESS AVAILABLE.

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cartridge $35.00 fee
E-mail $75.00 fee
Wamnet $75.00 fee
FTP $75.00 fee