Herrington Wiland – Direct Modeling Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 17,000.

Selections Counts Price per/M
12 month buyers 162,722 *$120.00

(*) Fundraising, 75.00/M; publishing, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charges.

———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to the Herrington Catalog buyers file allowing them to reach their ideal target audience.
55% male, 38% female; average age 55.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE HERRINGTON CATALOG BUYERS FILE ALLOWING THEM TO REACH THEIR IDEAL TARGET AUDIENCE. NAMES WILL BE DELIVERED NET OF THE MAILER’S HOUSE FILE PROVIDING INCREMENTAL NAMES TO BE APPLIED IN THE MERGE. THIS IS A GREAT WAY FOR NONPROFIT, FUNDRAISING AND CATALOG MAILERS TO TAP INTO THESE RESPONSIVE CONSUMERS.
THE HERRINGTON CUSTOMER HAS PURCHASED AN ARRAY OF EXCEPTIONALLY ENGINEERED PRODUCTS IN THE FOLLOWING CATEGORIES: APPAREL, AUDIO VIDEO, AUTOMOTIVE, BATH/GROOMING AIDS, CELL PHONE PRODUCTS, EXECUTIVE GIFTS, FOOTWEAR, GOLF, HEALTH & FITNESS, HOME OFFICE, HOUSEWARES, PHOTOGRAPHY, POOL/PATIO/BEACH, SPORTS GEAR, TOOLS & GADGETS, TRAVEL, WATCHES AND WINTER NEEDS.
AVERAGE INCOME: $90,000.00

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail Sold