Hoffman Media Apogee Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe258,740$75.00
3 month subs126,132$75.00
   6 month subs140,755$75.00
   12 month subs209,173$75.00
Apogee enhancement:
Active subs w/apogee 3 month recency54,547+15.00
   Apogee 6 month recency94,861+15.00
   Apogee 12 month recency138,332+15.00

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
3 Month Hotline$5.00Mextra
Gender$6.00Mextra
SCF$6.00Mextra
State$6.00Mextra
Zip$6.00Mextra
Paid$7.00Mextra
Zip Tape$10.00Mfee
1 Month Hotline$10.00Mextra
Source$10.00Mextra
Apogee Enhancement$15.00Mextra
Interest$16.00Mextra
Cooking:
Taste Of The South
Southern Lady
Paula Deen
Tea Time
Entertain Decorate Celebrate
Louisiana Cookin
Home Entertainment:
Victoria
Tea Time
Southern Lady
Cooking With Paula Deen
Entertain Decorate Celebrate
Philanthropic Rfm Variables
Category/Affinity
Key Coding$3.00Mextra
———- SUMMARY DESCRIPTION ———-
Donors to Hoffman Media various fundraising appeals who are Apogee members.
4% male, 95% female; average age 55.
Average unit of sale $21.25.

———- DATACARD DESCRIPTION ———-
THE HOFFMAN MEDIA MASTERFILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE HOFFMAN MEDIA MASTERFILE DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY / AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NONPROFIT CO-OPERATIVE DATABASE, SERVES ALL NONPROFIT SECTORS AND DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
HOFFMAN MEDIA LIFESTYLE MASTERFILE HAS COMBINED AND ENHANCED THE FILES OF THEIR PREMIER MAGAZINES. THE PRIMARILY FEMALE CONSUMERS APPRECIATE THE COOKING, LIFESTYLE AND ELEGANCE OF THE SOUTH AND ITS DISTINCT FLAIR. INCLUDING SUBSCRIBERS TO SOUTHERN LADY, TASTE OF THE SOUTH. VICTORIA, TEA TIME, ENTERTAIN DECORATE CELEBRATE, COOKING WITH PAULA DEEN AND LOUISIANA COOKIN’, THE MASTERFILE PRESENTS FEMALES WHO LEAD ACTIVE SOCIAL LIVES AND LOVE TO COOK, ENTERTAIN, DECORATE, GARDEN, TRAVEL AND READ.
THE WINNING COMBINATION OF THESE TITLE OFFERS THE MAILER A UNIQUE MIX OF UPSCALE WOMEN WHO ARE RECEPTIVE PROSPECTS FOR A VARIETY OF OFFERS. TEST THEM FOR FUNDRAISING, PUBLICATIONS, INSURANCE, HOME DECOR, COOKING, CATALOGS, AND TRAVEL!

SRDS Classification
USAConsumer612Women’s

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee