Home Trends ALEXA Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Dec 18, 2013

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Dec 2010
Minimum order 10,000.

SelectionsCountsPrice per/M
Universe764,281*$105.00
1 month buyers30,343+32.00
2 month buyers67,803+27.00
3 month buyers107,588+22.00
6 month buyers216,360+17.00
12 month buyers419,756+15.00

(*) Fundraiser/publisher, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Recency$8.00Mextra
Distinct Clients$8.00Mextra
Frequency$8.00Mextra
Number Of Titles$8.00Mextra
100.00+ Buyers$32.00Mextra
25.00+ Buyers$17.00Mextra
50.00+ Buyers$22.00Mextra
75.00+ Buyers$27.00Mextra
12 Month Hotline$15.00Mextra
3 Month Hotline$22.00Mextra
6 Month Hotline$17.00Mextra
Alexa Enhancement$11.00Mextra
Alexa Member$8.00Mextra
Ethnic/Ethnicity$10.00Mextra
Gender$7.00Mextra
Monthly Hotline$32.00Mextra
Omit Housefile$50.00fee
Product$10.00Mextra
Religion/Religious$10.00Mextra
SCF$7.00Mextra
State$7.00Mextra
Zip$7.00Mextra
Key Coding$2.00Mextra
Run Charge$8.00Mextra
Children
Decor
Food
Garden
Gifts
Household
Jewelry
Men’s
Personal Care
Pets
Plus-size
Recreational
Shoes
Travel
Women’s
Presence Of Child
Age 0-2
Age 3-5
Age 6-10
Age 11-15
Age 16-17
Estimated Household Income
$14,000 Or Less
$15,000.00 – 19,000.00
$20,000.00-29,000.00
$30,000.00-39,000.00
$40,000.00-49,000.00
$50,000.00-59,000.00
$60,000.00-74,000.00
$75,000,00-99,000.00
$100,000-124,000.00
$125,000.00-149,000.00
$150,000.00-249,000.00
Over $250,000.00
Age:
18-24
25-34
35-44
45-54
55-64
65-74
75+
———- SUMMARY DESCRIPTION ———-
Buyers of cleaning products for the home, health, beauty and personal care products, home care safety products, housewares and much more.
20% male, 72% female.
Average unit of sale $45.

———- DATACARD DESCRIPTION ———-
THE HOME TRENDS CATALOG OFFERS CUSTOMERS VALUE AND QUALITY MERCHANDISE. PART OF THE QCI DIRECT FAMILY OF CATALOGS, HOME TRENDS IS THE PREMIER SOURCE FOR CLEANING PRODUCTS FOR THE HOME, HEALTH, BEAUTY AND PERSONAL CARE PRODUCTS, HOME CARE SAFETY PRODUCTS, HOUSEWARES AND MUCH MORE.
AVERAGE INCOME: $70,000.00.

SRDS Classification
USAConsumer558Home & Home Service

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Pressure Sensitive Labels$7.00Mextra
E-mail$50.00fee
Mag Tape$25.00fee