Home Trends ALEXA Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Dec 18, 2013

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Dec 2010
Minimum order 10,000.

Selections Counts Price per/M
Universe 764,281 *$105.00
1 month buyers 30,343 +32.00
2 month buyers 67,803 +27.00
3 month buyers 107,588 +22.00
6 month buyers 216,360 +17.00
12 month buyers 419,756 +15.00

(*) Fundraiser/publisher, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Recency $8.00 M extra
Distinct Clients $8.00 M extra
Frequency $8.00 M extra
Number Of Titles $8.00 M extra
100.00+ Buyers $32.00 M extra
25.00+ Buyers $17.00 M extra
50.00+ Buyers $22.00 M extra
75.00+ Buyers $27.00 M extra
12 Month Hotline $15.00 M extra
3 Month Hotline $22.00 M extra
6 Month Hotline $17.00 M extra
Alexa Enhancement $11.00 M extra
Alexa Member $8.00 M extra
Ethnic/Ethnicity $10.00 M extra
Gender $7.00 M extra
Monthly Hotline $32.00 M extra
Omit Housefile $50.00 fee
Product $10.00 M extra
Religion/Religious $10.00 M extra
SCF $7.00 M extra
State $7.00 M extra
Zip $7.00 M extra
Key Coding $2.00 M extra
Run Charge $8.00 M extra
Children
Decor
Food
Garden
Gifts
Household
Jewelry
Men’s
Personal Care
Pets
Plus-size
Recreational
Shoes
Travel
Women’s
Presence Of Child
Age 0-2
Age 3-5
Age 6-10
Age 11-15
Age 16-17
Estimated Household Income
$14,000 Or Less
$15,000.00 – 19,000.00
$20,000.00-29,000.00
$30,000.00-39,000.00
$40,000.00-49,000.00
$50,000.00-59,000.00
$60,000.00-74,000.00
$75,000,00-99,000.00
$100,000-124,000.00
$125,000.00-149,000.00
$150,000.00-249,000.00
Over $250,000.00
Age:
18-24
25-34
35-44
45-54
55-64
65-74
75+
———- SUMMARY DESCRIPTION ———-
Buyers of cleaning products for the home, health, beauty and personal care products, home care safety products, housewares and much more.
20% male, 72% female.
Average unit of sale $45.

———- DATACARD DESCRIPTION ———-
THE HOME TRENDS CATALOG OFFERS CUSTOMERS VALUE AND QUALITY MERCHANDISE. PART OF THE QCI DIRECT FAMILY OF CATALOGS, HOME TRENDS IS THE PREMIER SOURCE FOR CLEANING PRODUCTS FOR THE HOME, HEALTH, BEAUTY AND PERSONAL CARE PRODUCTS, HOME CARE SAFETY PRODUCTS, HOUSEWARES AND MUCH MORE.
AVERAGE INCOME: $70,000.00.

SRDS Classification
USA Consumer 558 Home & Home Service

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $7.00 M extra
E-mail $50.00 fee
Mag Tape $25.00 fee