Human Rights Campaign

———- SRDS UPDATED/CONFIRMED ———-
Aug 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2016
Minimum order 10,000.

Selections Counts Price per/M
Total Universe (donors/activists) 1,043,392 *$100.00
12 month donors 83,463 +6.00
24 month donors 222,775 $100.00
36 month donors 342,278 $70.00

(*) Hispanic donors, plus 16.00/M; non-reciprocal fee, plus 20.00/M; catalog rate, 70.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
12 Month Hotline $6.00 M extra
Demographic Select $15.00 M extra
Direct Mail Sold $10.00 M extra
20.00+ Buyers $5.00 M extra
35.00+ Donors $10.00 M extra
Gender $6.00 M extra
State $6.00 M extra
SCF $6.00 M extra
Zip $6.00 M extra
Run Charge $10.00 M extra
Key Coding $6.00 M extra
———- SUMMARY DESCRIPTION ———-
The Human Rights Campaign is the largest national lesbian, gay, bisexual and transgender political organization with members throughout the country.
41% male, 49% female; average age 50.
Average unit of sale $42.

———- DATACARD DESCRIPTION ———-
THE HUMAN RIGHTS CAMPAIGN IS THE LARGEST NATIONAL LESBIAN, GAY, BISEXUAL AND TRANSGENDER POLITICAL ORGANIZATION WITH MEMBERS THROUGHOUT THE COUNTRY. IT EFFECTIVELY LOBBIES CONGRESS, PROVIDES CAMPAIGN SUPPORT AND EDUCATES THE PUBLIC TO ENSURE THAT LGBT AMERICANS CAN BE OPEN, HONEST AND SAFE AT HOME, AT WORK AND IN THE COMMUNITY.
HRC ALSO INVESTS STRATEGICALLY TO ELECT A FAIR-MINDED CONGRESS THROUGH ITS BIPARTISAN POLITICAL ACTION COMMITTEE, AND INCREASES PUBLIC UNDERSTANDING WITH INNOVATIVE EDUCATION AND COMMUNICATION STRATEGIES THROUGH ITS FOUNDATION.
THESE MEMBERS AND DONORS ARE BOUND BY A BELIEF IN PERSONAL LIBERTY AND COMMITTED TO FULFILLING THE PROMISE OF EQUALITY. EDUCATED AND WELL-INFORMED, THEY COME FROM ALL WALKS OF LIFE, REPRESENTING A DIVERSE CROSS SECTION OF PROFESSIONS, RELIGIONS AND ETHNICITIES. IN ADDITION TO SUPPORTING HRC FINANCIALLY WITH HIGHER THAN AVERAGE CHARITABLE GIFTS, A MAJORITY TAKE ACTION. HRC ATTRACTS SO MANY VOLUNTEERS THAT THE ORGANIZATION MAKES ITS NON-MONEYED ACTIVISTS AVAILABLE. THESE ARE THE TYPE OF ENERGIZED PROSPECTS THAT ALL PROGRESSIVE FUNDRAISERS WOULD LOVE TO COUNT AMONG THEIR CONSTITUENTS.

STRAIGHT ALLIES – 40%
HISPANIC – 3%
MULTI – 52%
SINGLE – 48%
CC – 60%
AVERAGE INCOME: 75,000

SRDS Classification
USA Consumer 551 Gay & Lesbian

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Diskette $55.00 fee
E-mail $60.00 fee
Cartridge $45.00 fee
CD-ROM $55.00 fee