Humane Society Of The United States TargetReady Models

———- SRDS UPDATED/CONFIRMED ———-
Jul 5, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe1,192,964*$75.00
6 month 5.00-99.99338,875+16.00
6 month 10.00-99.99282,754+20.00
12 month 5.00-99.99618,408+12.00
12 month 10.00-99.99516,790+16.00
24 month donors962,351$75.00
36 month donors1,192,964$75.00
36 month 5.00-99.991,138,974+6.00
36 month 10.00-99.99895,250+10.00
Target Ready model:
   Adventure seekers85,553+15.00
   Boating-power216,795+15.00
   Cooking527,583+15.00
   Cruise479,322+15.00
   Diet products484,004+15.00
   Gardening383,377+15.00
   Green/environmental purchases333,344+15.00
   Home improvement253,575+15.00
   Organic foods235,256+15.00
   PBS/NPR donors605,873+15.00
   Traveler-business145,144+15.00
   Traveler-foreign226,050+15.00
   Wine553,230+15.00

(*) Competitive offers, 125.00/M; non-reciprocal fee, 20.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
10.00+ Donors$10.00Mextra
5.00+ Donors$6.00Mextra
12 Month Hotline$6.00Mextra
6 Month Hotline$10.00Mextra
Congressional District$25.00Mextra
Gender$8.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
TargetReady Model$15.00Mextra
Key Coding$3.00Mextra
———- SUMMARY DESCRIPTION ———-
Infogroup’s TargetReady Models have been applied to the Humane Society of the United States file.
20% male, 69% female.
Average unit of sale $18.5.

———- DATACARD DESCRIPTION ———-
INFOGROUP’S TARGETREADY MODELS HAVE BEEN APPLIED TO THE HIGHLY RESPONSIVE HUMANE SOCIETY OF THE UNITED STATES FILE. TARGETREADY MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS BASED ON A FULL ARRAY OF INFOGROUP DATA AVAILABLE. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
THE HUMANE SOCIETY OF THE UNITED STATES HAS WORKED TO IMPROVE THE LIVES OF ALL ANIMALS, DOMESTIC AND WILD, FARM & EQUINE, FOR OVER 60 YEARS.
THE HSUS’ MISSION IS “CELEBRATING ANIMALS, CONFRONTING CRUELTY.” IT STRIVES TO CREATE A HUMANE AND SUSTAINABLE WORLD FOR ALL ANIMALS – A WORLD THAT WILL ALSO BENEFIT PEOPLE. HSUS SEEKS TO FORGE A LASTING AND COMPREHENSIVE CHANGE IN HUMAN CONSCIOUSNESS OF AND BEHAVIOR TOWARD ALL ANIMALS IN ORDER TO PREVENT ANIMAL CRUELTY, EXPLOITATION, AND NEGLECT, AND TO PROTECT WILD HABITATS AND THE ENTIRE COMMUNITY OF LIFE.

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Response
Fundraising

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee