Humane Society Of The United States TargetReady Models

———- SRDS UPDATED/CONFIRMED ———-
Jul 5, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 1,192,964 *$75.00
6 month 5.00-99.99 338,875 +16.00
6 month 10.00-99.99 282,754 +20.00
12 month 5.00-99.99 618,408 +12.00
12 month 10.00-99.99 516,790 +16.00
24 month donors 962,351 $75.00
36 month donors 1,192,964 $75.00
36 month 5.00-99.99 1,138,974 +6.00
36 month 10.00-99.99 895,250 +10.00
Target Ready model:
   Adventure seekers 85,553 +15.00
   Boating-power 216,795 +15.00
   Cooking 527,583 +15.00
   Cruise 479,322 +15.00
   Diet products 484,004 +15.00
   Gardening 383,377 +15.00
   Green/environmental purchases 333,344 +15.00
   Home improvement 253,575 +15.00
   Organic foods 235,256 +15.00
   PBS/NPR donors 605,873 +15.00
   Traveler-business 145,144 +15.00
   Traveler-foreign 226,050 +15.00
   Wine 553,230 +15.00

(*) Competitive offers, 125.00/M; non-reciprocal fee, 20.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
10.00+ Donors $10.00 M extra
5.00+ Donors $6.00 M extra
12 Month Hotline $6.00 M extra
6 Month Hotline $10.00 M extra
Congressional District $25.00 M extra
Gender $8.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
TargetReady Model $15.00 M extra
Key Coding $3.00 M extra
———- SUMMARY DESCRIPTION ———-
Infogroup’s TargetReady Models have been applied to the Humane Society of the United States file.
20% male, 69% female.
Average unit of sale $18.5.

———- DATACARD DESCRIPTION ———-
INFOGROUP’S TARGETREADY MODELS HAVE BEEN APPLIED TO THE HIGHLY RESPONSIVE HUMANE SOCIETY OF THE UNITED STATES FILE. TARGETREADY MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS BASED ON A FULL ARRAY OF INFOGROUP DATA AVAILABLE. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
THE HUMANE SOCIETY OF THE UNITED STATES HAS WORKED TO IMPROVE THE LIVES OF ALL ANIMALS, DOMESTIC AND WILD, FARM & EQUINE, FOR OVER 60 YEARS.
THE HSUS’ MISSION IS “CELEBRATING ANIMALS, CONFRONTING CRUELTY.” IT STRIVES TO CREATE A HUMANE AND SUSTAINABLE WORLD FOR ALL ANIMALS – A WORLD THAT WILL ALSO BENEFIT PEOPLE. HSUS SEEKS TO FORGE A LASTING AND COMPREHENSIVE CHANGE IN HUMAN CONSCIOUSNESS OF AND BEHAVIOR TOWARD ALL ANIMALS IN ORDER TO PREVENT ANIMAL CRUELTY, EXPLOITATION, AND NEGLECT, AND TO PROTECT WILD HABITATS AND THE ENTIRE COMMUNITY OF LIFE.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Response
Fundraising

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee